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Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC]

Facebook, Twitter, Google+, Pinterest, Instagram – The Growth Of Social Media [INFOGRAPHIC] | Be Social | Scoop.it
You know that social media thing?
It’s getting pretty big. Collectively, Facebook.

Via Brian Yanish - MarketingHits.com
Lenovo Global Social Media Practice's insight:

great infographic and useful stats

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Richard Platt's curator insight, November 17, 2013 1:52 PM

Finally I see it - Social Media is the buzz, just like the dotcom bubble, do not expectt to get any revenue here, but they are communication channels to be used,

Hrhug's curator insight, November 17, 2013 1:58 PM

#1 is Twitter, followed by Google+ and Facebook. Good stats broken down by age.

Human@s's curator insight, November 19, 2013 6:28 AM

Gráfico del aumento del uso de redes sociales

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Articles on Social Media Strategy, Platforms and technology
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I Wore A Tiny Gadget That Took A Photo Of What I Was Doing Every 30 Seconds | Business Insider

I Wore A Tiny Gadget That Took A Photo Of What I Was Doing Every 30 Seconds | Business Insider | Be Social | Scoop.it
Lenovo Global Social Media Practice's insight:

Interesting piece of technology - could be some great uses for events, for example if there is a VIP present. Might get some very candid real-time content

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Lady Gaga's ex-manager Troy Carter plans a digital revolution in the music industry

Lady Gaga's ex-manager Troy Carter plans a digital revolution in the music industry | Be Social | Scoop.it
Troy Carter intends to take Lady Gaga's incredibly successful use of social media and new tech even further
Lenovo Global Social Media Practice's insight:

Very interesting insight from a clever man. Some would say he's too optimistic about the future. But its useful to see how he sees technology - esp mobile tech - changing the music business. Its about how people want to consumer content and the way to use technology to create deeply engaging experiences people want to share. Its about creating value for them. 

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Great Content and Writing Elements | Social Media Today

Great Content and Writing Elements | Social Media Today | Be Social | Scoop.it
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning.
Lenovo Global Social Media Practice's insight:

Good strategic guidance for planning high quality content

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Things Real People Don't Say About Advertising

Things Real People Don't Say About Advertising | Be Social | Scoop.it
Submitted by http://twitter.com/marcusjhbrown
Lenovo Global Social Media Practice's insight:

A bit of humour

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Five mobile predictions for 2014

Five mobile predictions for 2014 | Be Social | Scoop.it
The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity.
Lenovo Global Social Media Practice's insight:

Reasons to focus on mobile strategy

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Social Media On The Rise: A Glimpse Into The Future - Business 2 Community

Social Media On The Rise: A Glimpse Into The Future - Business 2 Community | Be Social | Scoop.it
Lenovo Global Social Media Practice's insight:

Useful infographic to use in presentations with predicitions on the growth of Social Media

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7 Scary Accurate Vintage Ads That Predicted the Future

7 Scary Accurate Vintage Ads That Predicted the Future | Be Social | Scoop.it
From the foretelling of home computers to a 1970s prophecy of the Internet, these particular predictions from the past were spot-on.
Lenovo Global Social Media Practice's insight:

We all love great ads - especially when its from a technology or, as in this case, telecom brand. Ads that are "remarkable" get shared

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Conversation Agent - Valeria Maltoni: How Social Currency Affects Behavior

Conversation Agent - Valeria Maltoni: How Social Currency Affects Behavior | Be Social | Scoop.it
It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public. Numerous studies have been conducted about the impact of reviews on buying behavior.
Lenovo Global Social Media Practice's insight:

Deconstructs how social networking can be used to aid persuasion based on the work of psychologist Robert Cialdini 

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2013 Social Media Stats and Figures [Infographic]

2013 Social Media Stats and Figures [Infographic] | Be Social | Scoop.it
Digital Insights has put together a great infographic on the latest 2013 Social Media stats. It's a great snapshot of the top social platforms.
Lenovo Global Social Media Practice's insight:

useful stats for those presentations

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Facebook Acquires SportStream To Increase Sports Chatter By Providing News Outlets With Cleaner Data | TechCrunch

Facebook Acquires SportStream To Increase Sports Chatter By Providing News Outlets With Cleaner Data | TechCrunch | Be Social | Scoop.it
Facebook wants more users talking about sports on it instead of Twitter, so today it announced the acquisition of SportStream, a startup that analyzes social..
Lenovo Global Social Media Practice's insight:

Sports is already a popular subject matter for social conversations. FB needs to ensure they keep people engaged on their platform. This is a good play from them, and there will no doubt be more acquisitions like this. 

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Find Inspiring Influencer Content Directly From LinkedIn’s Search Box | Sprout Social

Find Inspiring Influencer Content Directly From LinkedIn’s Search Box | Sprout Social | Be Social | Scoop.it

Launched in October 2012, LinkedIn Influencers is an exclusive group of professionals that span a variety of industries who publish long form and original content on the platform. The group, which reached 300 back in July, now includes the likes of Deepak Chopra, Burberry CEO Angela Ahrendts, Richard Branson, and Gretchen Rubin.

 

The company has now made it so Influencer content can be discovered directly from the search box. Those interested in reading along can enter a broad topic or even an Influencer’s name, select “Articles” from the drop-down menu, and then filter the results based on individual preferences.

 

Why does this matter? Currently the average Influencer post receives almost 30,000 views — some receive more than a million views, with the top posts collecting almost two million. The audience is also very diverse with entry-level professionals making up 22 percent of followers while 49 percent are director-level and above.


Via Jeff Domansky
Lenovo Global Social Media Practice's insight:

useful LinkedIn tip

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Jeff Domansky's curator insight, December 16, 2013 10:58 PM

LinkedIn today announced that it's making it easier than ever to find and follow Influencer content on its platform.

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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspired and engaged you throughout the year. 


Via Brian Yanish - MarketingHits.com
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Noland Hoshino's curator insight, December 10, 2013 8:20 PM

10 Best Linkedin Company Pages 2013

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Delete By Default: Why More Snapchat-Like Messaging Is On Its Way

Delete By Default: Why More Snapchat-Like Messaging Is On Its Way | Be Social | Scoop.it
A new generation of ephemeral messaging apps like Frankly and Blink are offering an alternative to recording all our conversations in 'the cloud.'
Lenovo Global Social Media Practice's insight:

Snapchat like applications will be one of the key trends of 2014

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Quietly Amazing Subaru Ad Is About So Much More Than a Girl Changing a Flat Tire

Quietly Amazing Subaru Ad Is About So Much More Than a Girl Changing a Flat Tire | Be Social | Scoop.it
This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a girl in a raincoat crouched down next to her car, getting drenched while she faces the challenge of changing it.
Lenovo Global Social Media Practice's insight:

Highly shareable and emotive ad based on an experience we all know well

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Report: Flipboard-like Facebook reader coming this month - Inside Facebook

Report: Flipboard-like Facebook reader coming this month - Inside Facebook | Be Social | Scoop.it
A Facebook reader, similar to the popular app Flipboard, has long been rumored, but a new report suggests that the social network could launch the product by the end of the month.
Lenovo Global Social Media Practice's insight:

Rumours of a flipboard-style Facebook Reader as a way to bring more outside features to the Facebook experience. 

Perhaps, it would create an experience that aggregates content from multiple social networks? Facebook then becomes more like a utility - ubiquitous and always on and essential for maximizing the value you get from your social footprint. 

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Social, Digital & Mobile in 2014

Social, Digital & Mobile in 2014 | Be Social | Scoop.it
Lenovo Global Social Media Practice's insight:

Useful info

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Social Media Meets SEO In 2014 - Business 2 Community

Social Media Meets SEO In 2014 - Business 2 Community | Be Social | Scoop.it
Lenovo Global Social Media Practice's insight:

Integration of Search and Social. There are new tools to measure the impact of Social Media on search ranking. The key is operationalising the optimization process

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Sherlock and Doctor Who: beware of fans influencing the TV they love

Sherlock and Doctor Who: beware of fans influencing the TV they love | Be Social | Scoop.it
The plots of Sherlock and Doctor Who are being shaped by their fans – but hit shows must appeal to a wide audience as well as a narrow band of obsessives, says Mark Lawson
Lenovo Global Social Media Practice's insight:

Social Media is changing the relationship between the audience and TV content producers who now use social listening to shape storylines and characters. 

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Apple: What to Expect in 2014

Apple: What to Expect in 2014 | Be Social | Scoop.it
Wondering what’s in store for one of the world’s most closely watched companies? Keep an eye on these expert predictions for Apple in 2014.
Lenovo Global Social Media Practice's insight:

More predictions for 2014, this time for Apple. A lot can be surmised based on companies Apple have purchased (Topsy, Primesense) as well as people they have hired. The point made about being Fashion-literate is key as well as the prediction about the move into the Enterprise and productivity space. 

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Facebook Is 'Dead and Buried' to Teens, and That's Just Fine for Facebook | Wired Business | Wired.com

Facebook Is 'Dead and Buried' to Teens, and That's Just Fine for Facebook | Wired Business | Wired.com | Be Social | Scoop.it
A British anthropologist says teens are shunning Facebook. That's fascinating -- and also perfectly fine, even for Facebook.
Lenovo Global Social Media Practice's insight:

Facebook will likely continue to be an important tool but the role it plays will change - the real value for brands will be the interest graph and social graph i think. 

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Enterprise Brands: Social Budget and Staffing | Social Media Today

Enterprise Brands: Social Budget and Staffing | Social Media Today | Be Social | Scoop.it
Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing.
Lenovo Global Social Media Practice's insight:

Interesting insights on staffing and budgets for Social Media esp how tech is lagging behind

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The Breakdown: 2014 Social Media Trends

The Breakdown:  2014 Social Media Trends | Be Social | Scoop.it
A Facebook post about the future of social media would probably read “Pics trump the paragraph and get ready for the return of an old friend.” Here’s our list of #2014SocialMediaTrends.
Lenovo Global Social Media Practice's insight:

more trends for 2014

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The Role of Humor in Social Media | Social Media Today

The Role of Humor in Social Media | Social Media Today | Be Social | Scoop.it
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion.
Lenovo Global Social Media Practice's insight:

Useful advice... but the tone must also be on brand i think. Its important to have your social voice

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Facebook's new "Donate Now" button for non profits to collect donations ~ Facebook Tips and Tricks

Facebook's new "Donate Now" button for non profits to collect donations ~ Facebook Tips and Tricks | Be Social | Scoop.it
Lenovo Global Social Media Practice's insight:

19 non-profits can now benefit from this new feature from Facebook. Now Social Media really can make a difference - I'm sure that the number of charities using this feature will increase. How long before FB goes full s-commerce?

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This Is Advertising’s Next Great Leap Forward

This Is Advertising’s Next Great Leap Forward | Be Social | Scoop.it
The next leap in advertising is literally the ability to leap across screens. Picture a brand’s multipart marketing story that begins on your tablet and ends on your smartphone.
Lenovo Global Social Media Practice's insight:

Sequential messaging is a long way from where we are now but if thats the future, we need to start look seriously at a coherent cross-device experience as a starting point. And that is all about content. 

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