Social Media strategy
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How the Future of Mobile Search Is Unfolding This Year and Beyond

How the Future of Mobile Search Is Unfolding This Year and Beyond | Social Media strategy | Scoop.it
"Mobile First" is about meeting the mobile customers at every point of their journey.
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The Potential of Social Media for B2B in 2016 [Infographic]

The Potential of Social Media for B2B in 2016 [Infographic] | Social Media strategy | Scoop.it
Think social media's only for B2C brands? Think again. This infographic outlines the opportunities for B2B marketers in social. 
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What’s a better social media goal: customer loyalty or brand awareness?

Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion
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Branding Genius: 800 Million YouTube Views in 12 months?

Branding Genius: 800 Million YouTube Views in 12 months? | Social Media strategy | Scoop.it
Over 800 million views. 3.9 million subscribers. All in 12 months. What are the 6 qualities of Branding Genius? James Corden helps us answer this.
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How to Use Your Social Media Team for More Than Just Marketing : Social Media Examiner

How to Use Your Social Media Team for More Than Just Marketing : Social Media Examiner | Social Media strategy | Scoop.it
Are you fully leveraging the power of your social team? Discover four ways your social media team can contribute to the success of your business.
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Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy?

Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy? | Social Media strategy | Scoop.it
Facebook Privacy is an on-going concern. Whether you’re worrying about who your children are talking to online, hiding the less professional parts of your lifestyle from your boss or just trying to minimize the chance of your information falling into the wrong hands, there are many reasons why securing your Facebook is a crucial task. We all know that changing your settings to private is an essential step to take to protect yourself, but is it enough?
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Link Social Media with Your Career Goals

Link Social Media with Your Career Goals | Social Media strategy | Scoop.it
Why is the phenomenon of social media so important? Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which i…
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Why I’ve Cut Back My Resources on Social Media

Why I’ve Cut Back My Resources on Social Media | Social Media strategy | Scoop.it
Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consul…
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What Millennials Expect From You on Social Media

What Millennials Expect From You on Social Media | Social Media strategy | Scoop.it
Segmentation - Millennials love conversations on social media, and they expect a lot more from brands than just buy this, buy that small talk.
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Google+ Changes: What Marketers Need to Know : Social Media Examiner

Google+ Changes: What Marketers Need to Know : Social Media Examiner | Social Media strategy | Scoop.it
Have you heard about the changes to Google+? Want to know how the redesign affects you? Discover what's changed with Google+.
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Timo Arnall - People using phones, today in London.

People using phones, today in London.
Ernst Jan Bos's insight:

Please look at this. It's the world of today......... 

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Can Social Media Increase Customer Happiness?

Can Social Media Increase Customer Happiness? | Social Media strategy | Scoop.it
Regardless of what your business model looks like, customers are obviously essential. They are the ones who pay your bills, cover your expenses and help you to maintain a profitable business. This is
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Forget LinkedIn--4 Other Ways To Expand Your Online Network

Forget LinkedIn--4 Other Ways To Expand Your Online Network | Social Media strategy | Scoop.it
Here are some lesser-known apps and platforms that can help you build connections outside the standard social networks.
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10 Hidden WhatsApp Tricks You Need To Try Right Now

10 Hidden WhatsApp Tricks You Need To Try Right Now | Social Media strategy | Scoop.it
You might think you know everything about WhatsApp. However, like anything tech-related, there are always more tricks, tips, and features to learn about and use.
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Hyperlocal Social Marketing And What It Means For Brands

Hyperlocal Social Marketing And What It Means For Brands | Social Media strategy | Scoop.it
First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has […]
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How Effective is Your Current Online Marketing Strategy

How Effective is Your Current Online Marketing Strategy | Social Media strategy | Scoop.it
The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is o…
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Are These Social Media Myths Hurting Your Strategy?

Are These Social Media Myths Hurting Your Strategy? | Social Media strategy | Scoop.it
With so many people talking about social media these days, there’s bound to be a bit of misinformation thrown into the mix. It can all get very confusing – especially if you’re new to the game.…
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3 Social Media Practices You Need in 2016

3 Social Media Practices You Need in 2016 | Social Media strategy | Scoop.it
Social media is constantly evolving -- it seems like there is always something new and exciting going on. Of course, it's also hard to keep up with sometimes. How do know which new channels to focus on, and how do you use what's out there to increase your social media presence? How do you separate the passing fads for emerging trends that will stick around?
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News Feed FYI: Using Qualitative Feedback to Show Relevant Stories | Facebook Newsroom

News Feed FYI: Using Qualitative Feedback to Show Relevant Stories | Facebook Newsroom | Social Media strategy | Scoop.it
News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story.
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Twitter: Beyond 140?

Twitter: Beyond 140? | Social Media strategy | Scoop.it
It’s hard to imagine life without Twitter for those of us that spend hours upon hours on it each day. If you are like me, you have definitely made the joke “I even have conversations in person in 140 characters!” more times than you’d like to admit. But there IS something to be said about how Twitter’s 140-character limit has trained us to speak, write and communicate more succinctly.
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The ultimate Linkedin cheat sheet

The ultimate Linkedin cheat sheet | Social Media strategy | Scoop.it
Our ultimate Linkedin cheat sheet will help you quickly create the perfect Linkedin profile, maximise your online visibility, build your contact list or get contacted about a new job. Whether you're looking for slight improvements or starting from the beginning we've got you covered!
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The Death of Stock Photography in the Modern Age - Social Media Explorer

The Death of Stock Photography in the Modern Age - Social Media Explorer | Social Media strategy | Scoop.it
We all know the drill. Your Star Trek binge is suddenly interrupted with a smiling Mom, Dad in his smoking jacket and small boy with apple shaped dimples casually spouting the benefits of Clorox™ New Bleach Detergent®™™ over dinner as though it were a daily topic of conversation. This form of advertising is as dead as the marketers that first invented 60 years ago. We now live in a world composed of baby boomers, which… Read More
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Google's growing problem: 50% of people do zero searches per day on mobile

Google's growing problem: 50% of people do zero searches per day on mobile | Social Media strategy | Scoop.it
Amit Singhal in 2011 showing a comparison of search volumes from mobile and "early desktop years". Photo by Niall Kennedy on Flickr. Amit Singhal, Google's head of search, let slip a couple of inte...
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Report: 55% of Marketers Say Companies Slow to Adopt Marketing Tools

Report: 55% of Marketers Say Companies Slow to Adopt Marketing Tools | Social Media strategy | Scoop.it
More than half of marketers consider themselves early adopters when it comes to technology, but many think their companies are slow adopters.
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