Social Media Strategy
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Simple Strategies To Build Your Authority on Social Media - DIY Social Media Marketing

Simple Strategies To Build Your Authority on Social Media - DIY Social Media Marketing | Social Media Strategy | Scoop.it
If you want to improve the effectiveness of social media then becoming a credible authority within your field should be one of your top goals!
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7 apps to help your business grow on Facebook

7 apps to help your business grow on Facebook | Social Media Strategy | Scoop.it
This is how you can leverage Facebook to make the most out of your impressive business efforts.
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Rescooped by Deborah Anderson from Business
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2015 Bot Traffic Report: Humans Take Back the Web

In the past, good and bad bots have always been responsible for most of the activity on our network. This year, however, we saw a changing of the guard, with humans stepping in to become the Internet’s new majority.

Via Amabaie
Deborah Anderson's insight:

Hey, even if your focus is social media marketing, you still want to make sure everything is in order with your web site, right?  After all, if your web site has issues, the social media marketing efforts may be spent in vain.  

This report will help you to understand the difference between good bots, bad bots, and the humans visiting your site.  This is an important topic and worth the time to set aside to read this report by the folks at Incapsula.

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Level343's curator insight, December 10, 2015 4:17 PM

Why are good bots becoming less active? But, rather: Why aren’t they keeping up with the other two groups?

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Traffic-Boosting SEO Fundamentals For Content Marketing

Traffic-Boosting SEO Fundamentals For Content Marketing | Social Media Strategy | Scoop.it

Check out 15 ways to grow your business and get it at the top of Google rankings.

 

SEO and content marketing are becoming more aligned every day. Search engines are increasingly focused on the same user engagement signals content marketers track, and content marketers urgently want the free traffic SEO can bring to them.

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How-To Use GetResponse Effectively (and Grow Your Success in Internet Marketing) - Dragon Blogger Technology

How-To Use GetResponse Effectively (and Grow Your Success in Internet Marketing) - Dragon Blogger Technology | Social Media Strategy | Scoop.it

Those of us who spend much of our time in the Internet marketing world, realize the importance of an email list. We also realize the challenges that that can sometimes present. Whether we are full-time Internet marketers who work on behalf of our clients, with their lists, or we are using email [...]

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Scooped by Deborah Anderson
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How To Outsmart Your Competition With Content Marketing

How To Outsmart Your Competition With Content Marketing | Social Media Strategy | Scoop.it

Have you ever wondered how you can outsmart the competition and get that edge?  This article covers the process that is doable for anyone who has the time and energy to apply themselves.  This is a proven methodology that anyone can use.

Deborah Anderson's insight:

Use this link >> http://www.forbes.com/sites/briansutter/2015/09/29/how-to-outsmart-your-competition-with-content-marketing/

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Infographics: Does Your Business Need (or Want) Them?

Infographics: Does Your Business Need (or Want) Them? | Social Media Strategy | Scoop.it
Infographics, when done well, are a great visual asset to any post. They join the ranks of videos, animated gifs, podcasts and
Deborah Anderson's insight:

Are you using Infographics on your site?  If so, great!  Find out more about infographics and how you can easily add them into your content strategy plan.

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Digital Content Summit - Content Marketing Strategy

Digital Content Summit - Content Marketing Strategy | Social Media Strategy | Scoop.it
Digital Content Summit content marketing strategy is a premier event where senior brand marketers with key technology service providers in Asia to craft a content
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‘Star Wars’ Premiere Takes Europe’s Nerds Off the Internet, if Only Temporarily

‘Star Wars’ Premiere Takes Europe’s Nerds Off the Internet, if Only Temporarily | Social Media Strategy | Scoop.it
Berlin saw its internet traffic decrease by 11.7 percent.
Deborah Anderson's insight:

It is interesting to see the social impact of a movie.. so much so that it pulls the Internet usage down, while everyone is watching, in this case, Star Wars.

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Securing High Performance Applications and Networks with BGP and Direct Connection

Securing High Performance Applications and Networks with BGP and Direct Connection | Social Media Strategy | Scoop.it
Have you considered using faster, more reliable direct connection for your applications, servers or network infrastructure? Our newly formed partnership with Equinix opens up a whole new range of architectural possibilities.
Deborah Anderson's insight:

I know we are talking about social media marketing here, but if you are publishing from your own site or a site you manage, it is good to know about some of these important topics, like those introduced in this free webinar.

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Facebook Depression and One Way to Alleviate It - DirJournal: Search and Social Blog

Facebook Depression and One Way to Alleviate It - DirJournal: Search and Social Blog | Social Media Strategy | Scoop.it
I am demonstrating how easy it is to fall into that state of being even if you did not know that Facebook Depression existed before today.
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Scooped by Deborah Anderson
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Startups: Why Giving Stuff Away For Free Is The Best Marketing Strategy

Startups: Why Giving Stuff Away For Free Is The Best Marketing Strategy | Social Media Strategy | Scoop.it

Need some ideas for a marketing strategy for your startup business?  One tactic that works well is giving away freebies, whether that is a product or a service.  You can provide ebooks (that also include information about your paid services).  

 

In this article, the example of an infographic is demonstrated (along with the interesting statistics on that infographic).  See how DesignHill does it, with getting the word out about their New Dehli start-up company.

Deborah Anderson's insight:

Follow this link to read the full article >> 

http://www.forbes.com/sites/amyguttman/2015/10/11/startups-why-giving-stuff-away-for-free-is-the-best-marketing-tool/

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Supercharge Your Social Media Strategy With Data

Host, Alice Fuller, Principal Consultant at Sheer Social, talks honing your social media strategy with data with the University of Southern California's Digital ...
Deborah Anderson's insight:

Check out this video, to get yourself supercharged!

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Q&A: Scott Monty on Ford's social media strategy | Econsultancy

Q&A: Scott Monty on Ford's social media strategy | Econsultancy | Social Media Strategy | Scoop.it
Last month I wrote about why Ford's social media strategy is so good, in which I discussed Ford's various social channels and how it expertly tailors its output and connects to each channel's audience with the right content and ...
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