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Social Media Case Study: Is Sharing Really Caring?

Social Media Case Study: Is Sharing Really Caring? | Social Media Strategy | Scoop.it
I can’t remember the first time I heard the sentence “Sharing is caring”. It has been used so much in the past few years, that it turned into some sort of blogger’s routine.
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Social Media Case Study: Is Sharing Really Caring?

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Randy Hilarski's curator insight, August 19, 2013 8:22 AM

If you build a community of followers people will read your content. My articles about expat living in Panama are read because people are passionate about the subject. If you niche is social media marketing and people just want to fill their streams with content this article makes sense.

 

Google Plus on the other hand is growing exponentially because it is kick ass! The bandwagon people are coming on board but they share and engage like they are on other networks, the user base tends to be more fickle and prefer real engagement not the supposed social media guru way of post and run.

 

Social Media Strategy
Social Media Strategy refers to the practice of communicating and engaging strategically with influential people
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B2B Content Marketing: It's Not as Difficult as You Think

B2B Content Marketing: It's Not as Difficult as You Think | Social Media Strategy | Scoop.it
B2B content marketing has become more important than ever and therefore many people turn to such an option for improving their business’s popularity
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First and foremost, in the big picture there is an in depth analysis of the current situation in the field of B2B content marketing. It goes without even saying that nothing remains still in this ever-changing global market. So, in order to be able and keep up with the progress, we ought to make sure that we interpret the signs wisely. This is what will make us act smart and outweigh the competition.

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Promoting Your Business Blog: It's Not as Difficult as You Think

Promoting Your Business Blog: It's Not as Difficult as You Think | Social Media Strategy | Scoop.it
Blogging can be a great deal of fun for some bloggers but for others it is a source of income. Whether this income is earned...
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The Anatomy of a Great B2B Content Marketing Strategies

The Anatomy of a Great B2B Content Marketing Strategies | Social Media Strategy | Scoop.it
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind ...
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While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. 

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How to Teach Social Media to Business Leaders: Interview with Jeanne Meister

How to Teach Social Media to Business Leaders: Interview with Jeanne Meister | Social Media Strategy | Scoop.it
In this interview, Jeanne Meister tells Eric Schwartzman why social media policies aren’t necessarily the answer to spurring adoption and winning compliance, how social media is changing the human resources business and why social media literacy is...
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6 Tips On How To Integrate Your Social Media Strategy

6 Tips On How To Integrate Your Social Media Strategy | Social Media Strategy | Scoop.it
Business 2 Community
6 Tips On How To Integrate Your Social Media Strategy
Business 2 Community
If your Small Business is active or considering being active on Social Media, then start by ensuring you integrate your strategy.
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6 Tips On How To Integrate Your Social Media Strategy

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Karley Tester's curator insight, October 25, 2013 8:35 AM

Strategy is such an important part of a plan. and how to use it and intergrade it with social media is just as important as the strategy itself. Great tips. 

Karley Tester's curator insight, November 8, 2013 4:26 PM

Great tips on how to intergrate a social media strategy for your small buisness. Make sure to include everything that you have into your social media to make it clear and conscise. Make your social media work well for your comapny. 

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25 Great Social Media Tools – Infographic

25 Great Social Media Tools – Infographic | Social Media Strategy | Scoop.it
As social media marketing is now essential part of companies’ marketing mix, the decision which social media tool to use is crucial.
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25 Great Social Media Tools – Infographic

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S. Thomas's comment, November 26, 2013 3:44 AM
Hi, I'd recommend checking out webfluenz too, its been getting some pretty great reviews. http://www.webfluenz.com/?utm_source=scoopit&utm_medium=social-media&utm_campaign=mkt
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10 Reasons Why It's Time To Update Your Social Media Strategy

10 Reasons Why It's Time To Update Your Social Media Strategy | Social Media Strategy | Scoop.it
In the ever-changing world of social media, it's quite easy to fall off the wagon with your social strategy.
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10 Reasons Why It's Time To Update Your Social Media Strategy

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6 Essential Steps for Executing Your Social Media Strategy

6 Essential Steps for Executing Your Social Media Strategy | Social Media Strategy | Scoop.it
The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To...
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6 Essential Steps for Executing Your Social Media Strategy

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Karley Tester's curator insight, September 27, 2013 11:50 AM

Very good tips about using social media to your advantage.Great insight and very helpful. Good to know. 

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5 steps toward determining a stellar social media strategy - Holy Kaw!

With all the social media options out there, choosing which ones to focus on, assigning the manpower to monitor each channel and putting forth a consistent marketing message can seem an overwhelmin...
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5 Steps to Determine the Perfect Social Media Strategy

5 Steps to Determine the Perfect Social Media Strategy | Social Media Strategy | Scoop.it
Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy. (5 Steps to Determine the Perfect Social Media Strategy: For small and medium-sized businesses,...
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5 Steps to Determine the Perfect Social Media Strategy

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Analyzing Customer Data from Social Media

Analyzing Customer Data from Social Media | Social Media Strategy | Scoop.it
A study by Forrester Research revealed that most companies struggle to understand their customers and to leverage their data into a strategic asset. There is a ton of information in social media.
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Analyzing Customer Data from Social Media

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What It Means to Become a Socially Enabled Enterprise (Research Study)

What It Means to Become a Socially Enabled Enterprise (Research Study) | Social Media Strategy | Scoop.it
Social Media Today’s inaugural Social Shake-Up conference in Atlanta examined the impact of social business transformation on the enterprise.
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What It Means to Become a Socially Enabled Enterprise (Research Study)

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Don't Overthink your Startup's Social Media Strategy

Don't Overthink your Startup's Social Media Strategy | Social Media Strategy | Scoop.it
Wamda
Don't overthink your startup's social media strategy
Wamda
The truth is, as hilarious as this phrase is, those who ask are on to something: Just Falafel's simple and straightforward strategy does sell falafel and franchising contracts.
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Don't Overthink your Startup's Social Media Strategy

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Influencer Outreach: How to Get More Results Out of Your Campaign

Influencer Outreach: How to Get More Results Out of Your Campaign | Social Media Strategy | Scoop.it
Influencer outreach in its simplest form is the combined effort of businesses and Influencers and bloggers to produce the necessary high quality content.
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Top 25 Inbound Marketing Articles of the Week: March 14, 2014

Top 25 Inbound Marketing Articles of the Week: March 14, 2014 | Social Media Strategy | Scoop.it
© Maxkabakov | Dreamstime.com Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound...
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media Strategy | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
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Influence Marketing is Moving Towards Mainstream

Influence Marketing is Moving Towards Mainstream | Social Media Strategy | Scoop.it
Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies enhancing traditional marketing.
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All marketing needs optimization to be most effective. The information age has changed the modern marketing landscape, possibly more than any era in history. Still technology is only a tool, as users of these tools we must formulate tactical and strategic ways to optimize them. In using influence marketing this means promoting everything with a system of best practices.

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Rise of Social Media as a Profession [INFOGRAPHIC]

Rise of Social Media as a Profession [INFOGRAPHIC] | Social Media Strategy | Scoop.it
Can it be that companies understand the value of engaging with their customers on the social web – the place where they not only spend a lot of their spare time?
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Rise of Social Media as a Profession [INFOGRAPHIC]

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Karley Tester's curator insight, October 25, 2013 8:40 AM

Who would have thought that i would be making a job out of social media. to think this was just a past time and is now one of the largest things people are using everyday more then once a day. 

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Social Media in Online Reputation Management

Social Media in Online Reputation Management | Social Media Strategy | Scoop.it
A recent survey tells us that 22% of people who have had a bad experience are likely to comment about it online while only 9% of people who have had a good experience will do the same.
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Social Media in Online Reputation Management

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Karley Tester's curator insight, October 6, 2013 1:06 PM

Good small piece about reputation managment. Great tips and pointers. Good to know for sure. People will talk about your company good or bad. 

We must keep track and try to make experiences better by learning from mistakes. 

Karley Tester's curator insight, October 25, 2013 8:45 AM

Manage your reputation on social media. More then likely your clients will comment on your social media if they  had a bad experience. Save your company from bad comments. Keep your clients happy and your company will thrive.

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The Ultimate Social Strategy

The Ultimate Social Strategy | Social Media Strategy | Scoop.it
Dave emphasized that every brand has a story to tell – be it customers who have overcome obstacles, humble beginnings or a glimpse inside the lives of leadership.
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The Ultimate Social Strategy

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Karley Tester's curator insight, October 6, 2013 1:11 PM

What a great article!! Build lasting relationships with Social Media. Use this tool to your advantage. 

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Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Tracking Social Media Results

Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Tracking Social Media Results | Social Media Strategy | Scoop.it

A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts.


Via Baochi
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Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Tracking Social Media Results

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B2B Social Media: Building a Cohesive Strategy

B2B Social Media: Building a Cohesive Strategy | Social Media Strategy | Scoop.it
Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact.
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B2B Social Media: Building a Cohesive Strategy

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A 7-Step Process for Expanding Your Online Presence

A 7-Step Process for Expanding Your Online Presence | Social Media Strategy | Scoop.it
Have you started building and growing your online presence beyond a basic website? If you’re like most advisors, you probably haven’t begun to move into content development, social media, and content marketing yet.
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A 7-Step Process for Expanding Your Online Presence

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How Too Much Information Shared Through Social Media Can Really Hurt You [INFOGRAPHIC]

How Too Much Information Shared Through Social Media Can Really Hurt You [INFOGRAPHIC] | Social Media Strategy | Scoop.it
Social media is a great tool. But like every tool people use in life, it comes with its own set of dangers. Of particular note are the threats brought about by the information people share on social media.
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How Too Much Information Shared Through Social Media Can Really Hurt You [INFOGRAPHIC]

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Social Media: A New Kind of Customer Service & 4 Tips for Success -

Social Media: A New Kind of Customer Service & 4 Tips for Success - | Social Media Strategy | Scoop.it
In today’s omnichannel, consumer-centric world, social media platforms are emerging as a unique and effective customer service outlet.
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Social Media: A New Kind of Customer Service & 4 Tips for Success -

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