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Social Media Case Study: Is Sharing Really Caring?

Social Media Case Study: Is Sharing Really Caring? | Social Media Strategy | Scoop.it
I can’t remember the first time I heard the sentence “Sharing is caring”. It has been used so much in the past few years, that it turned into some sort of blogger’s routine.
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Social Media Case Study: Is Sharing Really Caring?

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Randy Hilarski's curator insight, August 19, 2013 8:22 AM

If you build a community of followers people will read your content. My articles about expat living in Panama are read because people are passionate about the subject. If you niche is social media marketing and people just want to fill their streams with content this article makes sense.

 

Google Plus on the other hand is growing exponentially because it is kick ass! The bandwagon people are coming on board but they share and engage like they are on other networks, the user base tends to be more fickle and prefer real engagement not the supposed social media guru way of post and run.

 

Social Media Strategy
Social Media Strategy refers to the practice of communicating and engaging strategically with influential people
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How to Leverage LinkedIn Groups to Boost Your Online Presence

How to Leverage LinkedIn Groups to Boost Your Online Presence | Social Media Strategy | Scoop.it
LinkedIn Groups are a treasure trove of potential business contacts and among the most effective social media streams for boosting your online visibility.
Ron Sela's insight:

LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwideand 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go to the site every single day.

LinkedIn is a treasure trove of potential business contacts and among the most effective social media streams for boosting your online visibility.

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scott penton's curator insight, August 3, 7:44 AM

some good tips. 

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Leveraging Personal Brands on Social Media

Leveraging Personal Brands on Social Media | Social Media Strategy | Scoop.it
Developing your personal brand has more benefits than you can imagine. Find out how this employee used his brand to help his company.
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scott penton's curator insight, August 15, 8:13 AM

Every employee now works in the Marketing Dept. Instead of applying filters to keep employees off of social networks at work, encourage it, brand their social profiles with company name. Happy employees make for a awesome work environment. 

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6 Great Content Discovery Tools for Your Social Media Streams

6 Great Content Discovery Tools for Your Social Media Streams | Social Media Strategy | Scoop.it
Content discovery tools are designed to helps user to help you discover and share the best content. Using Content discovery tools saves time and effort.
Ron Sela's insight:

The days with no content discovery tools, when time and resource constraints forced small business to drag its feet on social media are over. Smart content discovery tools have leveled the playing field so that every business has an equal opportunity to win the social media race.

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Top 25 DIY Tips for Better SEO

Top 25 DIY Tips for Better SEO | Social Media Strategy | Scoop.it
You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

Via Pedro Da Silva, Os Ishmael
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Top Reasons Why Social Media Should Be a Part of Your SEO Strategy

Top Reasons Why Social Media Should Be a Part of Your SEO Strategy | Social Media Strategy | Scoop.it
Have you ever looked at big websites and wondered how they were able to rank so highly in Google? If so, you’re in luck because today we’re going to talk a

Via Thomas Faltin
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Increase Social Engagement When Quality Trumps Quantity

Increase Social Engagement When Quality Trumps Quantity | Social Media Strategy | Scoop.it
There are many approaches that brands can take with social media marketing. Will they work diligently to gain as many Facebook followers as possible? Focus efforts on curating attention-grabbing Pinterest boards?
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Why you shouldn’t buy Social Media Followers & Fans

Why you shouldn’t buy Social Media Followers & Fans | Social Media Strategy | Scoop.it
Blog post at NetMediaBlog : The power of social media cannot be over-emphasized. Social media has revolutionized the way we do business and the way we share information[..]
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The Fundamentals of Two Exceptional Landing Page Types

The Fundamentals of Two Exceptional Landing Page Types | Social Media Strategy | Scoop.it
Whichever landing page types you choose, make sure your visitors have enough options to choose from. This will make them stay on the pathway you prefer.
Ron Sela's insight:

Many are times when we have business ideas but the problem is we don’t know how to take them to the next level. The internet has become a tool most business owners turn to for inspiration. If done correctly, landing pages can be a very good marketing tool. This post will give you the information you need to know about the lead generation landing pages, Click-through landing pages and their different uses. However, let’s take a look at what a landing page is and its structure before we discuss the different landing page types.

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9 Blogs That'll Make You Better at Lead Generation

9 Blogs That'll Make You Better at Lead Generation | Social Media Strategy | Scoop.it
Lead generation is a way that businesses and individuals attempt to get potential customers interested in the services that they are trying to sell.
Ron Sela's insight:

Whether a business has products, services or both, the only way they can make a profit is by making sales. To do this, many companies use lead generation. New businesses, or those who are looking to improve their sales and learn more about the best ways of generating leads, may turn to lead generation blogs for tips, ideas and advice from experts and those with experience in this field.

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7 Things About Landing Pages Your Boss Wants To Know

7 Things About Landing Pages Your Boss Wants To Know | Social Media Strategy | Scoop.it
Landing pages are all about conversion rates. But it isn’t enough just to say ‘people are converting’. We need to understand two things. One, what are our goals?
Ron Sela's insight:

Advertising and landing pages are much the same. We know what the user is looking for. After all, he clicked the ad with ‘Best Customer Service’ on it, not the one with ‘Free Shipping’. It is far better to send him to a landing page with a huge ‘Best Customer Service’ banner on it, than to show him feature after feature that he wasn’t interested in in the first place.

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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | Social Media Strategy | Scoop.it
Marketing automation tools are available online to help grow and maintain successful businesses, whether a the business serves 50 or 50,000 customers.
Ron Sela's insight:

Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.

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8 Proven Paid Web Traffic Sources for Your Landing Pages

8 Proven Paid Web Traffic Sources for Your Landing Pages | Social Media Strategy | Scoop.it
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
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Email Marketing: Write a Subject Line that Delivers

Email Marketing: Write a Subject Line that Delivers | Social Media Strategy | Scoop.it
Writing subject lines that are personal and specific taps into another critical emotion in marketing and relationship building – trust.
Ron Sela's insight:

Your subject line has to achieve two goals: First, it needs to grab their attention. Second, it needs to motivate them to click.  That’s a lot of work for only 6 to 10 words to do – or more precisely, not more than 60 characters. (That’s the length of email subject line that gets the best open rates.) So let’s get to it.

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They've Converted, Now What? 3 Ways to Keep New Customers Coming Back

They've Converted, Now What? 3 Ways to Keep New Customers Coming Back | Social Media Strategy | Scoop.it
New customers might no longer return to your website. Some no longer need your solution, some don't understand how to use it and some just forget about you.
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Google Plus vs LinkedIn: Which Platform is the Winner for B2B?

Google Plus vs LinkedIn: Which Platform is the Winner for B2B? | Social Media Strategy | Scoop.it
Google Plus vs LinkedIn, both are vying for top position among business networks, and both have their own unique characteristics to bring value.
Ron Sela's insight:

Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal.

Which one brings more value? Which one is more beneficial to a company’s marketing plan?

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The Huge List of 127 Marketing Tools (+11 Bonus Sales Tools!)

In search of new tools to optimize your marketing mix? We've compiled a huge list of 127 marketing tools (plus 11 bonus sales tools!) to help make you a more productive marketer. 


Via Stefano Principato, John M. Holland
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C-Marketing's curator insight, August 6, 3:28 AM

Une liste d'outils (gratuits ou non) pour booster votre marketing !  

scott penton's curator insight, August 8, 9:23 AM

A huge list of tools for your business

Kathy Rester Fisher's curator insight, August 19, 8:29 PM

I am ALWAYS looking for new ways to market my listings, my services and MYSELF.

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Best of both worlds: How to create a long-tail SEO strategy for social media

Best of both worlds: How to create a long-tail SEO strategy for social media | Social Media Strategy | Scoop.it
Best of both worlds: How to create a long-tail SEO strategy for social media ...
The Next Web
Ever find it difficult to rank for relevant keywords in search or gain traction on social?
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Social Media Strategy: How Much Time Does a Good Strategy Take?

Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found … (RT @iSocialFanz: #SocialMedia Strategy: How Much Time Does a Good Strategy Take?
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Getting Started with an Employee Advocacy Program

Getting Started with an Employee Advocacy Program | Social Media Strategy | Scoop.it
Listen to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of Getting Started with an Employee Advocacy Program.
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Personalize Your Landing Page Campaigns - Using Dynamic Content

Personalize Your Landing Page Campaigns - Using Dynamic Content | Social Media Strategy | Scoop.it
Dynamic Content and personalized content are meant to boost your conversion rate by increasing your leads satisfaction, so please: use it sparingly & wisely
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9 Ways to Develop Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page | Social Media Strategy | Scoop.it
Credibility is the online world's most potent currency. Credibility on your landing page is a potent currency in developing an effective online strategy.
Ron Sela's insight:

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. The critical differentiator that gets people to give you their money in today’s digital marketplace is how credible you are.

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3 Tips for Creating an Effective Social Media Plan for Your Nonprofit

3 Tips for Creating an Effective Social Media Plan for Your Nonprofit | Social Media Strategy | Scoop.it
Social media plan is a valuable tool for marketing nonprofits and spread the word about your brand, function and cause. With the right commitment, social media can prove powerful.
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Tear Down that Great Wall of Text - Formatting Emails for Readability

Tear Down that Great Wall of Text - Formatting Emails for Readability | Social Media Strategy | Scoop.it
A readable format improves the chances your emails will actually get read. Guide your readers’ eyes to your most interesting content and important messages,
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The Ultimate Process of Creating Effective Banner Ads

The Ultimate Process of Creating Effective Banner Ads | Social Media Strategy | Scoop.it
Online banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach.
Ron Sela's insight:

Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Here’s how to start: Ask yourself these three questions: What? Who? Why?

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Keys to Copy that Delivers Your Message - Not Just Your Email

Keys to Copy that Delivers Your Message - Not Just Your Email | Social Media Strategy | Scoop.it
Making sure your email gets into your readers’ inbox and opened is critical to email marketing success. Having a copy that delivers your message is important too.
Ron Sela's insight:

Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. 

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