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5 New Social Media Networks That Will Stand Out From the Crowd

5 New Social Media Networks That Will Stand Out From the Crowd | Social Media Strategy | Scoop.it
Social media networks have been steadily evolving over the past few years and there is a big move away from “one size fits all” programs in favor of niche networks for those with similar interests and social backgrounds.
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5 New Social Media Networks That Will Stand Out From the Crowd

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Social Media Strategy
Social Media Strategy refers to the practice of communicating and engaging strategically with influential people
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The Fundamentals of Two Exceptional Landing Page Types

The Fundamentals of Two Exceptional Landing Page Types | Social Media Strategy | Scoop.it
Whichever landing page types you choose, make sure your visitors have enough options to choose from. This will make them stay on the pathway you prefer.
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Many are times when we have business ideas but the problem is we don’t know how to take them to the next level. The internet has become a tool most business owners turn to for inspiration. If done correctly, landing pages can be a very good marketing tool. This post will give you the information you need to know about the lead generation landing pages, Click-through landing pages and their different uses. However, let’s take a look at what a landing page is and its structure before we discuss the different landing page types.

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9 Ways to Develop Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page | Social Media Strategy | Scoop.it
Credibility is the online world's most potent currency. Credibility on your landing page is a potent currency in developing an effective online strategy.
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Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. The critical differentiator that gets people to give you their money in today’s digital marketplace is how credible you are.

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3 Tips for Creating an Effective Social Media Plan for Your Nonprofit

3 Tips for Creating an Effective Social Media Plan for Your Nonprofit | Social Media Strategy | Scoop.it
Social media plan is a valuable tool for marketing nonprofits and spread the word about your brand, function and cause. With the right commitment, social media can prove powerful.
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Tear Down that Great Wall of Text - Formatting Emails for Readability

Tear Down that Great Wall of Text - Formatting Emails for Readability | Social Media Strategy | Scoop.it
A readable format improves the chances your emails will actually get read. Guide your readers’ eyes to your most interesting content and important messages,
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The Ultimate Process of Creating Effective Banner Ads

The Ultimate Process of Creating Effective Banner Ads | Social Media Strategy | Scoop.it
Online banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach.
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Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Here’s how to start: Ask yourself these three questions: What? Who? Why?

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Keys to Copy that Delivers Your Message - Not Just Your Email

Keys to Copy that Delivers Your Message - Not Just Your Email | Social Media Strategy | Scoop.it
Making sure your email gets into your readers’ inbox and opened is critical to email marketing success. Having a copy that delivers your message is important too.
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Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. 

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Optimize Me: A Step-by-Step Guide to Landing Page Optimization

Optimize Me: A Step-by-Step Guide to Landing Page Optimization | Social Media Strategy | Scoop.it
Landing page optimization and A/B testing methods. Let’s begin by taking a look at the basics of A/B testing, and see how this method can contribute to acce
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A/B testing is one of the most common tools online marketers use to optimize and improve landing page results. The main idea is to create multiple tests for selected individual elements of the landing page. A basic A/B test could be; changing the text of the headline, or comparing between two images to see which one produces better conversion rates. The only way to know if you are using the best element for your landing page is by A/B testing it with alternatives, rather than trusting your instincts. Many times, our own personal preferences may deceive us into thinking that what seems like a visually pleasing element is bound to work in terms of a higher conversion rate, but that is hardly ever the case.
Let’s start by taking a look at the main elements that comprise a landing page:

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How to Run Your Small Business Blog Like a Pro

How to Run Your Small Business Blog Like a Pro | Social Media Strategy | Scoop.it
Small business blog has much in common with general blogging websites but they also have strengths and pitfalls, which are very much their own.
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Small business blogs have much in common with general blogging but they also have strengths and pitfalls, which are very much their own. Successful businesses need their owners to have clear, firm goals at every stage of the blogging journey. It is very easy to get distracted in the excitement at the possibilities of blogging technology.

However, for a successful small business blog you need to concentrate on your goals, a written plan may help you to do this. Write on your plan how often you will update the content on your site, the promotion methods you will use for promoting the blog, how you will attract and retain your readers, whether to feature photos or video film etc. Writing your plan down will help you to concentrate on making your small business blog successful.

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B2B Content Marketing: It's Not as Difficult as You Think

B2B Content Marketing: It's Not as Difficult as You Think | Social Media Strategy | Scoop.it
B2B content marketing has become more important than ever and therefore many people turn to such an option for improving their business’s popularity
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First and foremost, in the big picture there is an in depth analysis of the current situation in the field of B2B content marketing. It goes without even saying that nothing remains still in this ever-changing global market. So, in order to be able and keep up with the progress, we ought to make sure that we interpret the signs wisely. This is what will make us act smart and outweigh the competition.

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Promoting Your Business Blog: It's Not as Difficult as You Think

Promoting Your Business Blog: It's Not as Difficult as You Think | Social Media Strategy | Scoop.it
Blogging can be a great deal of fun for some bloggers but for others it is a source of income. Whether this income is earned...
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The Anatomy of a Great B2B Content Marketing Strategies

The Anatomy of a Great B2B Content Marketing Strategies | Social Media Strategy | Scoop.it
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind ...
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While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. The marketer’s challenge is to combine the right mix of programs to build market awareness and fill the sales funnel each month at a low blended cost per lead. With that in mind, we examined the recorded effectiveness of the many online lead generation options. 

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How to Teach Social Media to Business Leaders: Interview with Jeanne Meister

How to Teach Social Media to Business Leaders: Interview with Jeanne Meister | Social Media Strategy | Scoop.it
In this interview, Jeanne Meister tells Eric Schwartzman why social media policies aren’t necessarily the answer to spurring adoption and winning compliance, how social media is changing the human resources business and why social media literacy is...
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How to Teach Social Media to Business Leaders: Interview with Jeanne Meister

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6 Tips On How To Integrate Your Social Media Strategy

6 Tips On How To Integrate Your Social Media Strategy | Social Media Strategy | Scoop.it
Business 2 Community
6 Tips On How To Integrate Your Social Media Strategy
Business 2 Community
If your Small Business is active or considering being active on Social Media, then start by ensuring you integrate your strategy.
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6 Tips On How To Integrate Your Social Media Strategy

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Karley Tester's curator insight, October 25, 2013 11:35 AM

Strategy is such an important part of a plan. and how to use it and intergrade it with social media is just as important as the strategy itself. Great tips. 

Karley Tester's curator insight, November 8, 2013 7:26 PM

Great tips on how to intergrate a social media strategy for your small buisness. Make sure to include everything that you have into your social media to make it clear and conscise. Make your social media work well for your comapny. 

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Personalize Your Landing Page Campaigns - Using Dynamic Content

Personalize Your Landing Page Campaigns - Using Dynamic Content | Social Media Strategy | Scoop.it
Dynamic Content and personalized content are meant to boost your conversion rate by increasing your leads satisfaction, so please: use it sparingly & wisely
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9 Blogs That'll Make You Better at Lead Generation

9 Blogs That'll Make You Better at Lead Generation | Social Media Strategy | Scoop.it
Lead generation is a way that businesses and individuals attempt to get potential customers interested in the services that they are trying to sell.
Ron Sela's insight:

Whether a business has products, services or both, the only way they can make a profit is by making sales. To do this, many companies use lead generation. New businesses, or those who are looking to improve their sales and learn more about the best ways of generating leads, may turn to lead generation blogs for tips, ideas and advice from experts and those with experience in this field.

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7 Things About Landing Pages Your Boss Wants To Know

7 Things About Landing Pages Your Boss Wants To Know | Social Media Strategy | Scoop.it
Landing pages are all about conversion rates. But it isn’t enough just to say ‘people are converting’. We need to understand two things. One, what are our goals?
Ron Sela's insight:

Advertising and landing pages are much the same. We know what the user is looking for. After all, he clicked the ad with ‘Best Customer Service’ on it, not the one with ‘Free Shipping’. It is far better to send him to a landing page with a huge ‘Best Customer Service’ banner on it, than to show him feature after feature that he wasn’t interested in in the first place.

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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | Social Media Strategy | Scoop.it
Marketing automation tools are available online to help grow and maintain successful businesses, whether a the business serves 50 or 50,000 customers.
Ron Sela's insight:

Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.

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8 Proven Paid Web Traffic Sources for Your Landing Pages

8 Proven Paid Web Traffic Sources for Your Landing Pages | Social Media Strategy | Scoop.it
Paid web traffic sources are ads that can help to increase your visibility on the vast internet. Pick the paid web traffic source that fits best your budget
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Email Marketing: Write a Subject Line that Delivers

Email Marketing: Write a Subject Line that Delivers | Social Media Strategy | Scoop.it
Writing subject lines that are personal and specific taps into another critical emotion in marketing and relationship building – trust.
Ron Sela's insight:

Your subject line has to achieve two goals: First, it needs to grab their attention. Second, it needs to motivate them to click.  That’s a lot of work for only 6 to 10 words to do – or more precisely, not more than 60 characters. (That’s the length of email subject line that gets the best open rates.) So let’s get to it.

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What is a Landing Page? A Guide to Effective Optimization

What is a Landing Page? A Guide to Effective Optimization | Social Media Strategy | Scoop.it
What is a landing page? In its simplest form, a landing page is the web page on your site where you want a visitor to arrive when reaching your website.
Ron Sela's insight:

The requirements for an effective web site continue to change and evolve. The necessity to be aware of new changes in technology and the new developments of experienced designers place new demands on web site owners. Finding new ways to draw and keep the attention of visitors to your web site for the purpose of generating contact lists or, best of all, sales, is necessary to stay competitive in the global Internet marketplace. The landing page design is the result of applying existing technology, new design techniques, and a sales-driven business model.

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7 Blog Content Tips to Supercharge Your Website

7 Blog Content Tips to Supercharge Your Website | Social Media Strategy | Scoop.it
Blog content is the lifeline of your online presence. Do you ever get the feeling that nobody cares? You spend so much time and nobody even bothers to read.
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Blog content is the lifeline of your online presence. Do you ever get the feeling that nobody cares? You spend so much time writing an awesome piece of blog content and it seems like nobody even bothers to read it. You desperately want to get your message across. To be heard, but at the end of the day, you just feel like you’re spinning your wheels.

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Influencer Outreach: How to Get More Results Out of Your Campaign

Influencer Outreach: How to Get More Results Out of Your Campaign | Social Media Strategy | Scoop.it
Influencer outreach in its simplest form is the combined effort of businesses and Influencers and bloggers to produce the necessary high quality content.
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Top 25 Inbound Marketing Articles of the Week: March 14, 2014

Top 25 Inbound Marketing Articles of the Week: March 14, 2014 | Social Media Strategy | Scoop.it
© Maxkabakov | Dreamstime.com Each week, we scour the web to uncover valuable articles and blog posts for our readers on the topics of inbound...
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media Strategy | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
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Influence Marketing is Moving Towards Mainstream

Influence Marketing is Moving Towards Mainstream | Social Media Strategy | Scoop.it
Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies enhancing traditional marketing.
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All marketing needs optimization to be most effective. The information age has changed the modern marketing landscape, possibly more than any era in history. Still technology is only a tool, as users of these tools we must formulate tactical and strategic ways to optimize them. In using influence marketing this means promoting everything with a system of best practices.

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