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SOCIAL MEDIA (Research & Insight ) + (Tools &Tactics) =STRATEGY
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AmEx Offers Deals Based On Your Facebook Likes

AmEx Offers Deals Based On Your Facebook Likes | Social Media Strategist | Scoop.it
In an example of consensual behavioral targeting, American Express has launched a Facebook app that tailors deals to things users and their friends “Like.”...
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Ogilvy On: Getting started in Facebook Commerce

Ogilvy On: Getting started in Facebook Commerce | Social Media Strategist | Scoop.it
Another great presentation From John Stauffer from Ogilvy's 360DI team that nicely prsents some interesting case studies and main points to consider when getting started running a store within your facebook page
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10 Facebook campaigns to inspire your business

10 Facebook campaigns to inspire your business | Social Media Strategist | Scoop.it
With 750m users, Facebook needs little introduction. But the one question I hear repeatedly at conferences and events is from marketers seeking practical examples of how Facebook ...
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BlogHUB | The Heart Of Australia's Blogging Community

BlogHUB | The Heart Of Australia's Blogging Community | Social Media Strategist | Scoop.it
Great Great new Australian blogging resource from the PR Warrior himself Trevor Young
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3 Examples of future trends in multichannel social commerce

3 Examples of future trends in multichannel social commerce | Social Media Strategist | Scoop.it
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The state of influencer theory on the social Web

The state of influencer theory on the social Web | Social Media Strategist | Scoop.it
This post is by Geoff Livingston who's latest book “Welcome to the Fifth Estate: is about How to Create and Sustain a Winning Social Media Strategy,”He discusses influencer theory in detail, including a section on the history of influencer theory on the social...
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18 Brilliant Retail Brands Using Instagram-Have you explored using the platform for your brand?

18 Brilliant Retail Brands Using Instagram-Have you explored using the platform for your brand? | Social Media Strategist | Scoop.it
Burberry has 55,000 followers on instagram -This interesting articles highlights provides case studies on how different retail brand are using it to their advantage
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U.S. Navy case study: "What to do when public debate spills onto your social media properties"

U.S. Navy case study: "What to do when public debate spills onto your social media properties" | Social Media Strategist | Scoop.it
Excellent case study on How the U.S. Navy defends its reputation online when crisis comes in waves from Word of mouth Supremo Andy Sernovitz' blog -Damm I wish I'd thought of that
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The 15 indicators of social business transformation info-graphic

The 15 indicators of social business transformation info-graphic | Social Media Strategist | Scoop.it
Great info graphic for measuring social business transformation in your organisation from Michael Brito's new book 'smart business ,social business'
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How To Build An Interactive Brand Ecosystem ?

How To Build An Interactive Brand Ecosystem ? | Social Media Strategist | Scoop.it
Great strategy piece from Nate Elliot from Forrester which is surely one of the biggest questions digital strategist face today -whats your opinion ?
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Social Media is Becoming Social Business - Are you looking inside out in your social media strategy ?

Social Media is Becoming Social Business - Are you looking inside out  in your social media strategy ? | Social Media Strategist | Scoop.it
Originally posted on the Harvard Business David Armano says that that social media is progressing to something that’s at the core of business and that in order to be successful they need to learn how to be social businesses from inside out . in this post he outlines the three area where change will take place to effect this transformation
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Julian Cole 's Digital Strategy training guide -using social for insights

Julian Cole 's Digital Strategy training guide -using social for insights | Social Media Strategist | Scoop.it
Julian Cole looks at how brands can use Social Media as part of their Marketing. This content comes Social Media Marketing (Facebook, Blogs, Youtube) in Australia.
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The Blogger’s Ultimate Guide to YouTube Success

The Blogger’s Ultimate Guide to YouTube Success | Social Media Strategist | Scoop.it
This guest post is by Hasan of MarketingTheInternet. YouTube, the second largest search engine right after Google, in 2010 broke ...
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How Facebook Credits Can Be The Future of Social Video Commerce

How Facebook Credits Can Be The Future of Social Video Commerce | Social Media Strategist | Scoop.it
with facebook credits seeing more adoption amongst the bigger social gaming companies and brands with video ads, it’s time for e-commerce and video marketing professionals to tackle the next important question: When is this going to mature into a real opportunity for the rest of us?
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Top Ten Enterprise Social Media Etiquette Fails

Top Ten Enterprise Social Media Etiquette Fails | Social Media Strategist | Scoop.it
some great tips here which are mostly common sense but you would be surprised at how many companies make these on a daily basis
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Find-ability Meets Share-ability: The Social Content Optimization framework

Find-ability Meets Share-ability: The Social Content Optimization framework | Social Media Strategist | Scoop.it
Great visual represntation of the content optimisation process as only David Armano knows how .Bund to be used in many a presentation
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90% of branded social media marketing will fail | New Media and Marketing

90% of branded social media marketing will fail | New Media and Marketing | Social Media Strategist | Scoop.it
Branded social media marketing is going to fail because marketers have not yet learned how to use the channel in which users have more power and control...
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What Can Small Businesses Learn from Intel's Social Media Strategy?

What Can Small Businesses Learn from Intel's Social Media Strategy? | Social Media Strategist | Scoop.it
Last month at the World Chamber Congress in Mexico City, Ekaterina Walter, Intel’s Social Media Strategist, spoke to thousands of attendees on how small-to-medium businesses (SMB) can utilize social media for engaging and growing their customer...
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The We First Manifesto | How Consumers & brands can partner to build a better world by Simon Mainwaring

The We First Manifesto | How Consumers & brands can partner to build a better world by Simon Mainwaring | Social Media Strategist | Scoop.it
Great new book covering an important social issue available as a free download - Highly recommended !
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The next five social media trends and their impact on marketing

The next five social media trends and their impact on marketing | Social Media Strategist | Scoop.it
Great post from Edward Boches & his take on the next 5 social media trends that will be informed by Google +, Instagram, Klout and consumer behavior.
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Kraft Mac & Cheese launch innovative new social sharing tool "Smile Tagging,"

Kraft Mac & Cheese launch innovative new social sharing tool "Smile Tagging," | Social Media Strategist | Scoop.it
Check out this innovative version of the Facebook "Like" button by Kraft Macaroni & Cheese -It will be interesting to see how much traction this ideas get and its certainly caught my attention !
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8 Components of Online Trust [Infographic]

8 Components of Online Trust [Infographic] | Social Media Strategist | Scoop.it
If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success...
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Social Media Policy -Employee training Videos

Social Media Policy -Employee training Videos | Social Media Strategist | Scoop.it
Social Media Policy involves a wide range of guidelines, recommendations, regulations, compliance, and best-practices for corporations today. here is a collection of some of the best videos we could find on the net
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Motivation matters: New research on “The Psychology of Sharing” « The Bazaarvoice Social Commerce Blog

Motivation matters: New research on “The Psychology of Sharing” « The Bazaarvoice Social Commerce Blog | Social Media Strategist | Scoop.it
Why we share is just as important—arguably more important—than what we share.
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5 Brands with Winning Gamification Strategies - TNW Social Media

5 Brands with Winning Gamification Strategies - TNW Social Media | Social Media Strategist | Scoop.it
With all the buzz around gamification and how it will and should evolve for brands and users, I wanted to take a look at the brands that are using gamification mechanics to market their ...
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