Social Media Strategist
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Social Media Strategist
SOCIAL MEDIA (Research & Insight ) + (Tools &Tactics) =STRATEGY
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Define Your Social Brand - Digital Influence Mapping Project

Define Your Social Brand - Digital Influence Mapping Project | Social Media Strategist | Scoop.it
Having worked in advertising, marketing and communications for more than 20 years, I have learned a thing or two about carefully crafting images, messages and 'brand personalities.' My first career was producing television commercials back in...
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The Social Analytics Framework from Altimeter's Susan Etlinger

The Social Analytics Framework from Altimeter's Susan Etlinger | Social Media Strategist | Scoop.it

This is probabaly some of the most important research I have read for a long time. The 'social meadia measurment compass' will definitely be included in a few of my presentations in the near future -what's your take of measurment ?

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A Comprehensive Guide To Digital & Social Media Strategy

A Comprehensive Guide To Digital & Social Media Strategy | Social Media Strategist | Scoop.it

Great & in depth post about how digital channels, specifically social media, can be used to achieve business objectives. There's a lot to ingest here BUT it is well worth investing the time as there are some useful figures, sound methodolgy and great insights that you might like to add/compare against your own strategy framework. 

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The Biggest Mistake Brands Make When It Comes To Social Media

The Biggest Mistake Brands Make When It Comes To Social Media | Social Media Strategist | Scoop.it

it's not really a "mistake" that brands are making when it comes to Social Media. It's actually a mistake that brands are making at a culture level (the DNA of the modern organization). The good news is that it's not terminal. hence the term social business and the need to transform the organisation make it more human and speak to customers in plain english and treat them with respect -kind of a no brainer really ...

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Is Your Social Media Strategy Sailing In Circles?

Is Your Social Media Strategy Sailing In Circles? | Social Media Strategist | Scoop.it

Are you confused about what your social media mission, goals, objectives, strategies and tactics are? then this great article will help you some clarity and address some of the common challenges putting a strategy together. A good relatively in depth article. 

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Content Rules-Every social media strategist should have a copy of this book !

Content Rules-Every social media strategist should have a copy of this book ! | Social Media Strategist | Scoop.it

Great 101 book on how to produce great content for your business, brand, and client thats been on the shelves for a while now BUT because it has been written in a simple easy to understand manner it will no doubt stand the test of time -A highly recommended read.

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What the New Foursquare Says About Geo-Local's Future

What the New Foursquare Says About Geo-Local's Future | Social Media Strategist | Scoop.it
Foursquare released its new version 3.0 application. It is an application that moves beyond check-in, and many ways foretells the future of geo-local services.
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Instagram hits 150 million photos uploaded, with 15 added every second

Instagram hits 150 million photos uploaded, with 15 added every second | Social Media Strategist | Scoop.it
Instagram, the darling of iPhone photo apps, has officially hit over 150 million photos uploaded since its launch 9 months ago. According to Instagram, its 7 million users worldwide ...
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29 Tips to Make Your Video Marketing Easy

29 Tips to Make Your Video Marketing Easy | Social Media Strategist | Scoop.it
Video marketing tips from social media pros: learn how to get started creating videos and improve how you market your videos for your business.
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From traditional business to social business

From traditional business to social business | Social Media Strategist | Scoop.it

Great strategy article from one of my favorite bloggers Peter Kim on the subject of how businesses are moving from traditional to social businesses

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10 cool ways to get more insight into your tweets

10 cool ways to get more insight into your tweets | Social Media Strategist | Scoop.it
Twitter recently acquired the startup BackType which would imply that some inbuilt analtyics into your Twitter account may very well be on the way. Until they get here, there are some ...
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How to create a formal customer Advocacy Program

How to create a formal customer Advocacy Program | Social Media Strategist | Scoop.it

Great blog series written by Michael Brito with plenty more great insights to come .I highly recomend YOU bookmark this one & share.

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Who's social, who's not -key insights from the 2011 Netrospex social business report?

Who's social, who's not -key insights from the 2011 Netrospex social business report? | Social Media Strategist | Scoop.it
With social media becoming more and more important to both individuals and businesses, the importance of understanding who is "social" and who isn't only grows.
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The PEDIGREE Adoption Drive Australia Case Study

The PEDIGREE Adoption Drive Australia Case Study | Social Media Strategist | Scoop.it

Love this campaign love the app -"The PEDIGREE Adoption Drive Australia - Awareness is the key to addressing Australia's homeless dog issue. To help spread the word, PEDIGREE will donate a bowl of dog food to feed a homeless dog for each person that likes this page.

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Social media fatigue -whats your strategy ?

Social media fatigue -whats your strategy ? | Social Media Strategist | Scoop.it

Another great post from one of my favourite digital thinkers right now-Long may it contine Edward when's the book out ? 

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The history and future of NASA’s social media strategy

The history and future of NASA’s social media strategy | Social Media Strategist | Scoop.it

Nothing like a great study .I am always intrigued when NASA do any thing and this is a fascinating read-enjoy & thanks to TNW for publising this one. 

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How to integrate paid,owned & earned media on Facebook-A 6 Step process

How to integrate paid,owned & earned media on Facebook-A 6 Step process | Social Media Strategist | Scoop.it

Great article from Ad Age that covers one on the strategists biggest dilemmas i.e How to most effectively to deploy your advertising on facebook

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Facebook releases new marketing advice for businesses

Facebook releases new marketing advice for businesses | Social Media Strategist | Scoop.it

Great article from Smart insights Dave Chaffey summarising the most useful guides available to help your Facebook Marketing all in one place 

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Social Media Tools Map | Socialnomics

Social Media Tools Map | Socialnomics | Social Media Strategist | Scoop.it

a very useful Social Media Tools Map image that lists out all the social networks, social tracking tools, social gaming, blogs, social coupons, social commerce, etc.

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8 Cool Marketing Campaigns Using Facebook Places

8 Cool Marketing Campaigns Using Facebook Places | Social Media Strategist | Scoop.it
Businesses are getting creative with Facebook Places for their marketing campaigns.
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Report: The Rise of the Social Advertising Brian Solis

Report: The Rise of the Social Advertising Brian Solis | Social Media Strategist | Scoop.it

want to know where the future of social advertiding then this post from brian solis is a must read as he analyses a fascaniating new Pivot social adveertising report 

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Google+ Industry Expert Webinar

Top notch Google + webinar featuring

 

Robert Scoble, Mike Jones, CEO, MySpace, Steve Rubel, EVP Global Strategy& Insights, Edelman & Andrew Lipsman, VP Industry Analysis, comScore

 

to access the semiar recording :http://bit.ly/r5IlL5...

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9 Ways To Measure The (Actual) Success Of Your Social-Media Community | Fast Company

9 Ways To Measure The (Actual) Success Of Your Social-Media Community | Fast Company | Social Media Strategist | Scoop.it

great article moving beyond the usual metrics to0 measure the succes of your online community 

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Do You Have A Social Media Innovation Framework?

Do You Have A Social Media Innovation Framework? | Social Media Strategist | Scoop.it
Great thought piece from one of my favourite social media strategy blogs by from John Bell of Ogilvy's 360 DI team
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7 questions every social media strategy must be able to answer

7 questions every social media strategy must be able to answer | Social Media Strategist | Scoop.it
The way I see it, there are only seven questions in all of social media that really matter. Of course, they’re pretty big questions. But if you can answer them to the fullest, then the answers to many of your minor questions fall into place.
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