Social Media Strategist
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How Your Brand Can Make The Most Out Of Breaking News

How Your Brand Can Make The Most Out Of Breaking News | Social Media Strategist | Scoop.it
One of the keys to successful advertising is relevancy. A great source of this is to take breaking news stories as a source of inspiration and tie your brand message into it. However, there are right ways and wrong ways to go about this...
David Wesson Evolve Social 's insight:

The real-time news cycle is one of big opportunities for brands in social media to generate word of mouth quickly and cheaply BUT it begs the question how many companies are acutally set up to take advantage of the potential opportunities. There are some interesting case studies in this article that are definitely worth having up your sleeve    

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Social Media Strategist
SOCIAL MEDIA (Research & Insight ) + (Tools &Tactics) =STRATEGY
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5 strategic ways to drive more sales via Instagram

5 strategic ways to drive more sales via Instagram | Social Media Strategist | Scoop.it

With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on.

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Driving in-store conversions through social

Driving in-store conversions through social | Social Media Strategist | Scoop.it

MD David Wesson took part in the Naturally Good Expo at The Horden Pavilion Sydney. Watch the video to see him talk about the opportunity of using Social Location marketing to convert fans and followers into In-store
customers.

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From Virtual to Reality: Turning fans, followers, clicks and likes into in-store shoppers

Presentation by David Wesson of Evolve Social given at the Naturally Good Expo, Horden Pavillion Sunday 1st May 2016
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Sculpture by The Sea Bondi 2014 Social Media Case Study

Find out how we drove global awareness for the Sculpture by The Sea Bondi 2014 event through Social Media.For more information www.evolvesocial.com.au
David Wesson Evolve Social 's insight:

Building an arts event into a global world visual arts leader through social media means supporting artists and providing the community a way to be involved in the event .Find out how we did this and feel free to shoot us any questions to hello@evolvesocial.com.au  

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Sanitarium UP&GO Infleuncer Outreach and Content Program

Find out how we helped build brand trust and engagement through Social Media for Sanitariums UP&GO brand
David Wesson Evolve Social 's insight:

What content are you using to build trust and drive engagement around your brand or for your clients ? Please share your case studies here  

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10 Amazing Instagram Ads, Before Instagram Ads Even Exist

10 Amazing Instagram Ads, Before Instagram Ads Even Exist | Social Media Strategist | Scoop.it
Instagram Ads are coming within a year, but brands aren't waiting this long to figure out how to do it as these videos show.
David Wesson Evolve Social 's insight:

If you dont know how brands are using Instgram video to advwrtise thier products and services then its worth spending 5 minutes checking this useful article from the guys at Nitrogram 

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8 Brands Rocking Facebook Hashtags

8 Brands Rocking Facebook Hashtags | Social Media Strategist | Scoop.it
Facebook hashtags are a new featured offered to personal and company pages. If you aren't already using them, here's 8 brands already rocking them.
David Wesson Evolve Social 's insight:

Some great case studies in here that are well worth checking out 

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dan's curator insight, August 4, 2013 9:45 AM

You Using #Hashtags!

 

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Everything you Need to Know About #Hashtags on Facebook

Everything you Need to Know About #Hashtags on Facebook | Social Media Strategist | Scoop.it
Recently Facebook introduced a hashtags feature to its platform. Let´s take a minute to learn how to use and leverage them as an effective social marketing tool.
David Wesson Evolve Social 's insight:

With the introduction of Hashtag on Facebook isn't it about time your brand had a Hashtag strategy? Great article from our friends at Social Bakers thats shows having a strategy can benefit you 

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Facebook Hashtags: Why They Will Turbo Charge Your Reach

Facebook Hashtags: Why They Will Turbo Charge Your Reach | Social Media Strategist | Scoop.it
Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform.
David Wesson Evolve Social 's insight:

An exclelent article that shows how using hastages acorss mulitiple sociam media accounts as part of your social media strategy will increase your reach. For example for more powerful targeting, for events,using trending hashtags.    

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7 Free Tools to Find Twitter Influencers Who Interact with You

7 Free Tools to Find Twitter Influencers Who Interact with You | Social Media Strategist | Scoop.it
Twitter has made influencers reachable and knowing who influences your potential customers and winning their trust is gold. Find your Twitter influencers.
David Wesson Evolve Social 's insight:

Some useful tools in here that are worth geting to know 

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How to build a Responsive Marketing Content Machine

How to build a Responsive Marketing Content Machine | Social Media Strategist | Scoop.it
This post was originally published on David Armano's blog
David Wesson Evolve Social 's insight:

In this artice David Armano deconstructs modern marketing as we know & talks abut the need for modern marketing to be responsive and set up to deal with real time Influences. His responsive content marketing model should be te framework for ALL brands small & large. A great article helping redefine how we think of content marketing.    

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Video and Social Go Together Like Comments and Retweets

Video and Social Go Together Like Comments and Retweets | Social Media Strategist | Scoop.it
David Wesson Evolve Social 's insight:

Have you heard of SoMoVid? I hadn’t either until i read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile / video , and the point that this article makes is that video content outperforms all other type of social content when it comes to user engagement. This article is well worth a read to cover the results of their Digital Video Benchmark Report and comes as a welcome reminder to include video as part of your social content strategy.  

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Rock Social Media in 30 Minutes a Day (Infographic)

Rock Social Media in 30 Minutes a Day (Infographic) | Social Media Strategist | Scoop.it
We’ve put together the following infographic to help you determine which tasks are most important, and how much time you should ideally be dedicatin
David Wesson Evolve Social 's insight:

love the idea of this bit only if it was possible to spend just half an hour each day 

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7 Reasons why social sharing & branded content are the perfect mix to get your brand noticed

7 Reasons why social sharing & branded content are the perfect mix to get your brand noticed | Social Media Strategist | Scoop.it

How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. We look at how brands develop a personal relationship with a user that goes beyond just “like?”

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5 Reasons why Social Location Marketing can shape the consumer journey

5 Reasons why Social Location Marketing can shape the consumer journey | Social Media Strategist | Scoop.it
We take a look at five ways the new era of social location marketing can
help event organisers and retailers create more relevant brand experiences
to shape the consumer journey.
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Rescooped by David Wesson Evolve Social from Tourism Social Media
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Hotels Use Instagram Communities to Curate Travel Guides for Guests

Hotels Use Instagram Communities to Curate Travel Guides for Guests | Social Media Strategist | Scoop.it
At a time when buzz words like "local" and "authentic" are used to describe nearly every travel experience these days, marketers are turning increasingly t

Via Wendy Forbes
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World Cup Social Campaign Scores Record Merchandise Sales 

Rebel Sport Brazil 2014 World Cup Social Mmedia Campaign. for more information www.evolvesocial.com.au
David Wesson Evolve Social 's insight:

One of the biggest challenges marketers faces right now in retail is how drive conversions from their fans on social. 

Find out how we lifted Social engagement for Rebel sport during the World cup to boost merchandise Sales with our ‘show your colours’ campaign.

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10 Best Practices for Influencer Marketing on Instagram

10 Best Practices for Influencer Marketing on Instagram | Social Media Strategist | Scoop.it
Everything you need to know about influencers on Instagram Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram. We outline the […]
David Wesson Evolve Social 's insight:

Some great insights here that is well worth a read ! what Best practices do you use that aren't included here ? we'd love to here your thoughts  

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Instagram Best Practices for Brands

Instagram Best Practices for Brands | Social Media Strategist | Scoop.it
Discover Instagram best practices for brands and why it’s important for them to tap into this mega social network.
David Wesson Evolve Social 's insight:

There is not a lot written on best practives for brands on Instagram so this articel whilst from the beggining of the year is just as relvant now. Some great insight in here 

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Instagram becomes more important for brands with the introduction of Video

Instagram becomes more important for brands with the introduction of Video | Social Media Strategist | Scoop.it
Instagram Becomes More Important for Brands with the introduction of Video Since the introduction of video last week Instagram’s 130 million users have flocked to the new video service sharing more...
David Wesson Evolve Social 's insight:

Not only can you add cool filters to your video but you now have a quick and easy way to connect with your audience via video contentunderlining the importance of visual content strategy  for brands.

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How to Tap into Instagram's Massive Audience to Increase E-commerce Sales

How to Tap into Instagram's Massive Audience to Increase E-commerce Sales | Social Media Strategist | Scoop.it
Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience.
David Wesson Evolve Social 's insight:

A lot of companie ask us how can we use photos from instagram to increase our sales and combing social proffo on your product pages is one of the best strategies to use. Some great examples in this article    

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Social Media Hubs for Brands – Best Practices & 9 Examples

Social Media Hubs for Brands – Best Practices & 9 Examples | Social Media Strategist | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates
David Wesson Evolve Social 's insight:

Thi is the website of the future a quick and easy home page hub that allows your audience to connect with you in all sorts of ways quickly and easily.What social hub examples do you know of ?

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How the top 10 US retailers use Pinterest

How the top 10 US retailers use Pinterest | Social Media Strategist | Scoop.it
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
David Wesson Evolve Social 's insight:

How succesful you are on Pinterest channel comes from how creative you can be to create some great boards.To do this it isimportant to know the online habits of your audience inside out.

My favourite example from this article is from Lowes who hands down leave the competition for dead by virtue of the simple fact they have created some great looking boards themed around home improvment & inspiration for design projects. What does your audience like and how can you inspire them?   

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The Top 25 Most Engaged Brands On Twitter INFOGRAPHIC

The Top 25 Most Engaged Brands On Twitter INFOGRAPHIC | Social Media Strategist | Scoop.it
David Wesson Evolve Social 's insight:

According to this interesting study, from social start up Nestivity follower count isn't a very reliable indicator of engagement, 76% of shared content includes a photo attachment, and typically tweets sent between 2 and 5pm PST generate the most response. Well worth spending a few minites looking through this infographic

 

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Do I really need a social media strategy Slidedeck via @Edelman

WHAT HAVE ALL THOSE FANS AND FOLLOWERS DONE FOR YOUR BRAND? (or, do I really need a “social media strategy”?) Robin Hamman, Director of Digita
David Wesson Evolve Social 's insight:

Not disimmilar to the approach we use at Evolve Social this is a great deck that outlines the Edelman's approach & thinking to social.Lots of nuggets in here to help outline your own thinking.  

 

 

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