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The Social Analytics Framework from Altimeter's Susan Etlinger

The Social Analytics Framework from Altimeter's Susan Etlinger | Social Media Strategist | Scoop.it

This is probabaly some of the most important research I have read for a long time. The 'social meadia measurment compass' will definitely be included in a few of my presentations in the near future -what's your take of measurment ?

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Social Media Strategist
SOCIAL MEDIA (Research & Insight ) + (Tools &Tactics) =STRATEGY
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10 Amazing Instagram Ads, Before Instagram Ads Even Exist

10 Amazing Instagram Ads, Before Instagram Ads Even Exist | Social Media Strategist | Scoop.it
Instagram Ads are coming within a year, but brands aren't waiting this long to figure out how to do it as these videos show.
David Wesson Evolve Social 's insight:

If you dont know how brands are using Instgram video to advwrtise thier products and services then its worth spending 5 minutes checking this useful article from the guys at Nitrogram 

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8 Brands Rocking Facebook Hashtags

8 Brands Rocking Facebook Hashtags | Social Media Strategist | Scoop.it
Facebook hashtags are a new featured offered to personal and company pages. If you aren't already using them, here's 8 brands already rocking them.
David Wesson Evolve Social 's insight:

Some great case studies in here that are well worth checking out 

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dan's curator insight, August 4, 2013 9:45 AM

You Using #Hashtags!

 

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Everything you Need to Know About #Hashtags on Facebook

Everything you Need to Know About #Hashtags on Facebook | Social Media Strategist | Scoop.it
Recently Facebook introduced a hashtags feature to its platform. Let´s take a minute to learn how to use and leverage them as an effective social marketing tool.
David Wesson Evolve Social 's insight:

With the introduction of Hashtag on Facebook isn't it about time your brand had a Hashtag strategy? Great article from our friends at Social Bakers thats shows having a strategy can benefit you 

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Facebook Hashtags: Why They Will Turbo Charge Your Reach

Facebook Hashtags: Why They Will Turbo Charge Your Reach | Social Media Strategist | Scoop.it
Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform.
David Wesson Evolve Social 's insight:

An exclelent article that shows how using hastages acorss mulitiple sociam media accounts as part of your social media strategy will increase your reach. For example for more powerful targeting, for events,using trending hashtags.    

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7 Free Tools to Find Twitter Influencers Who Interact with You

7 Free Tools to Find Twitter Influencers Who Interact with You | Social Media Strategist | Scoop.it
Twitter has made influencers reachable and knowing who influences your potential customers and winning their trust is gold. Find your Twitter influencers.
David Wesson Evolve Social 's insight:

Some useful tools in here that are worth geting to know 

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How to build a Responsive Marketing Content Machine

How to build a Responsive Marketing Content Machine | Social Media Strategist | Scoop.it
This post was originally published on David Armano's blog
David Wesson Evolve Social 's insight:

In this artice David Armano deconstructs modern marketing as we know & talks abut the need for modern marketing to be responsive and set up to deal with real time Influences. His responsive content marketing model should be te framework for ALL brands small & large. A great article helping redefine how we think of content marketing.    

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Video and Social Go Together Like Comments and Retweets

Video and Social Go Together Like Comments and Retweets | Social Media Strategist | Scoop.it
David Wesson Evolve Social 's insight:

Have you heard of SoMoVid? I hadn’t either until i read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile / video , and the point that this article makes is that video content outperforms all other type of social content when it comes to user engagement. This article is well worth a read to cover the results of their Digital Video Benchmark Report and comes as a welcome reminder to include video as part of your social content strategy.  

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Rock Social Media in 30 Minutes a Day (Infographic)

Rock Social Media in 30 Minutes a Day (Infographic) | Social Media Strategist | Scoop.it
We’ve put together the following infographic to help you determine which tasks are most important, and how much time you should ideally be dedicatin
David Wesson Evolve Social 's insight:

love the idea of this bit only if it was possible to spend just half an hour each day 

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9 Great Instagram Tools for Businesses

9 Great Instagram Tools for Businesses | Social Media Strategist | Scoop.it
After recently analyzing data from the SumAll community, we revealed how Instagram users are te...
David Wesson Evolve Social 's insight:

Some great tools here to promote manage an run your brands Instagram page .My personal favourites are nitrogram and staigram. Please feel free to add to this list espacially if you have found another contest tool apart from statigram 

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How partnering & sponsorship helped lifestyle brand Van's flex it's social media muscle.

How partnering & sponsorship helped lifestyle brand Van's flex it's social media muscle. | Social Media Strategist | Scoop.it
Vans works hard to be a cool lifestyle brand. It's a lot easier when Metallica, Lindsey Stirling and a punk band chime in to help.
David Wesson Evolve Social 's insight:

Building your brands social media infleunce simply does not happen in isolation.Gone are the days of being able to build a brand social media presence by simply creating a facebook page and some cool content.Nowdays it takes an integrated approach and this case study shows how vans succeeds to seen as cool through sponsorships and partnering with music festivals. Think who the partners for your brand could be and how you can leverage these for your brand/client     

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What Marketers Should Ask Themselves About Social -Jeff Dachis-SXSW Slides

@JEFFDACHIS® 2013 Dachis Group. Confidential and Proprietary 1
David Wesson Evolve Social 's insight:

How to build what i call your 'brand network of infleunce' by turning employees ,cusotmers & partners into advocates through a combination of paid, owned & earned media. some great stats and solid thinking from one of the industry's thought leaders.    

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Gail Worthington-Eyre's curator insight, April 2, 2013 7:52 AM

A great presentation with some hard hitting statistics that reflect there is an urgency for business of all type to take notice of what the consumer wants and to talk to them on their communication platform. Social Media is driving a new marketing model that puts communication with the consumer at the forefront. For more information on social media and how to tips visit http://marketsocialmedia.blogspot.com.au

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7 Ideas to Steal from Ikea's Content Strategy

7 Ideas to Steal from Ikea's Content Strategy | Social Media Strategist | Scoop.it
social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.
David Wesson Evolve Social 's insight:

some great tips in here for your content strategy

 

My favourites being 

1.create hashtags & build on existing ones 

2.cross promote between networks 

3.stick to your core values 

4.feature your fans 

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Branded content & social sharing-Creating the right mix to cut through the noise

David Wesson Twitter -@wessBRANDED CONTENT & SOCIAL SHARING „Creating the perfect mix to cut through the no
David Wesson Evolve Social 's insight:

Presented at the Corpaorate Social Media Summit Sydney.If there was one thing i would like people to take from thus deck it would be that " Great content is'nt great until its discovered,consumed and shared" 

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Instagram Best Practices for Brands

Instagram Best Practices for Brands | Social Media Strategist | Scoop.it
Discover Instagram best practices for brands and why it’s important for them to tap into this mega social network.
David Wesson Evolve Social 's insight:

There is not a lot written on best practives for brands on Instagram so this articel whilst from the beggining of the year is just as relvant now. Some great insight in here 

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Instagram becomes more important for brands with the introduction of Video

Instagram becomes more important for brands with the introduction of Video | Social Media Strategist | Scoop.it
Instagram Becomes More Important for Brands with the introduction of Video Since the introduction of video last week Instagram’s 130 million users have flocked to the new video service sharing more...
David Wesson Evolve Social 's insight:

Not only can you add cool filters to your video but you now have a quick and easy way to connect with your audience via video contentunderlining the importance of visual content strategy  for brands.

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How to Tap into Instagram's Massive Audience to Increase E-commerce Sales

How to Tap into Instagram's Massive Audience to Increase E-commerce Sales | Social Media Strategist | Scoop.it
Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience.
David Wesson Evolve Social 's insight:

A lot of companie ask us how can we use photos from instagram to increase our sales and combing social proffo on your product pages is one of the best strategies to use. Some great examples in this article    

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Social Media Hubs for Brands – Best Practices & 9 Examples

Social Media Hubs for Brands – Best Practices & 9 Examples | Social Media Strategist | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates
David Wesson Evolve Social 's insight:

Thi is the website of the future a quick and easy home page hub that allows your audience to connect with you in all sorts of ways quickly and easily.What social hub examples do you know of ?

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How the top 10 US retailers use Pinterest

How the top 10 US retailers use Pinterest | Social Media Strategist | Scoop.it
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
David Wesson Evolve Social 's insight:

How succesful you are on Pinterest channel comes from how creative you can be to create some great boards.To do this it isimportant to know the online habits of your audience inside out.

My favourite example from this article is from Lowes who hands down leave the competition for dead by virtue of the simple fact they have created some great looking boards themed around home improvment & inspiration for design projects. What does your audience like and how can you inspire them?   

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The Top 25 Most Engaged Brands On Twitter INFOGRAPHIC

The Top 25 Most Engaged Brands On Twitter INFOGRAPHIC | Social Media Strategist | Scoop.it
David Wesson Evolve Social 's insight:

According to this interesting study, from social start up Nestivity follower count isn't a very reliable indicator of engagement, 76% of shared content includes a photo attachment, and typically tweets sent between 2 and 5pm PST generate the most response. Well worth spending a few minites looking through this infographic

 

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Do I really need a social media strategy Slidedeck via @Edelman

WHAT HAVE ALL THOSE FANS AND FOLLOWERS DONE FOR YOUR BRAND? (or, do I really need a “social media strategy”?) Robin Hamman, Director of Digita
David Wesson Evolve Social 's insight:

Not disimmilar to the approach we use at Evolve Social this is a great deck that outlines the Edelman's approach & thinking to social.Lots of nuggets in here to help outline your own thinking.  

 

 

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Mobile Influencer Marketing Becoming Success On Instagram

Mobile Influencer Marketing Becoming Success On Instagram | Social Media Strategist | Scoop.it
Despite a continuing lack of opportunities to create revenue through placing ads on Instagram, brands are increasingly turning to mobile influencer marketing to increase brand awareness on the photography platform.
David Wesson Evolve Social 's insight:

Interesting trend taking shape on Instagram and the power of mobile influencers using the platform for their marketing via their own image based ad's

 

Is this the future or will Instagram monetise the platform in the near future.

I personally hope they don't and this trend continues as it will be interesting to see where it goes.  

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How Four Seasons is Leveraging Bloggers & Retail for Facebook Success -Case Study

How Four Seasons is Leveraging Bloggers & Retail for Facebook Success -Case Study | Social Media Strategist | Scoop.it
David Wesson Evolve Social 's insight:

Smart brands know how to integrate thier campaigns acorss a wider Audience & this case study is a fine example of that.

Four Season not only use fashion bloggers but succeed in making a standard prize seem all the more appealing when targetted to a specific aspirational fashion conscious audience. 

With a plethora of brands running contests on facebook it is vital to think outside your immediate Facebook community to deliver better results as more competition has meant lots of brands whilst offering attractive prizes simply aren't getting the same results they were 12 months ago.   

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A Guide to EdgeRank

A quick guide to Facebook EdgeRank
David Wesson Evolve Social 's insight:

Surprising how still how many peole do not understand how facebooks edge rank works but this is prbabaly one of the best preso's that exaplins the process well .Kudos to the boys at DT DIGITAL 

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How The Gap Activated It's SXSW brand Presence via Social

How The Gap Activated It's SXSW brand  Presence via Social | Social Media Strategist | Scoop.it
As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York.
David Wesson Evolve Social 's insight:

Some great tips here on how to bring your social presence to life via an event.It's well worth checking out the content produced acorss thier new tumblr page & other platforms.

 

The Key tips i took away were from this were 

1.Curate presonalised content but keep the theme consistent

2.dont feel pressured to brand everything as long as it is on theme

3.diversify your content

4.be nimble & real time during events to capitlise on opps that might come your way  

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Visual Content Marketing: Capture and Engage Your Audience (webinar & slides)

Visual Content Marketing: Capture and Engage Your Audience (webinar & slides) | Social Media Strategist | Scoop.it
Content is evolving. No longer are white papers the secret to inbound marketing success, visual is becoming the norm.
David Wesson Evolve Social 's insight:

combined with my recent presentation on branded content and social sharing this presentation will makes a useful addition to your knowledge around visual content marketing .Recommended 

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