Social Media Strategist
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SOCIAL MEDIA (Research & Insight ) + (Tools &Tactics) =STRATEGY
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Evolve Social 2016 Highlights Reel

To celebrate Evolve's 3rd Birthday we've put together a reel of some of our favourite video projects featuring work for Sculpture by the Sea, Sanitariu
David Wesson Evolve Social 's insight:
We hope you enjoy it as much as we did putting it together :)
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New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality

New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality | Social Media Strategist | Scoop.it
Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on the emerging platform is worth it. But new research suggests the investment could be paying off in brand affinity and increased purchases.
David Wesson Evolve Social 's insight:
Interesting research! we think its as well as the experience its the fact consumers have to be active and engage with the tech rather than a passive watcher that makes it so valuable to brands. 
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How 3 publishers are using Instagram stories for visually compelling storytelling

How 3 publishers are using Instagram stories for visually compelling storytelling | Social Media Strategist | Scoop.it
Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.
David Wesson Evolve Social 's insight:
The key difference with snapchat is that with Instagram Stories it is easier to share with and grow your audience where as Snapchat is one to one but definitely worth playing around if you haven't taken the plunge yet.  
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Sony Trials 360° Ads on Snapchat: What Does it Mean for Social Marketing?

Sony Trials 360° Ads on Snapchat: What Does it Mean for Social Marketing? | Social Media Strategist | Scoop.it
Sony has started using 360° Ads on Snapchat. Learn why this might be a sign of future advertisement.
David Wesson Evolve Social 's insight:
While we've seen some examples of 360° technology online, we haven't seen it all that much yet in advertising, however, things are changing fast thanks to Sony creating some new 360 video ads for their new horror flick 'don't breathe' currently taking the box office by storm in the US.
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5 strategic ways to drive more sales via Instagram

5 strategic ways to drive more sales via Instagram | Social Media Strategist | Scoop.it

With a rise in numbers on Instagram to over 5 million monthly users in Australia and rates of engagement 18 times that of Facebook, Instagram has become an avenue more and more Australian brands are participating on.

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Driving in-store conversions through social

Driving in-store conversions through social | Social Media Strategist | Scoop.it

MD David Wesson took part in the Naturally Good Expo at The Horden Pavilion Sydney. Watch the video to see him talk about the opportunity of using Social Location marketing to convert fans and followers into In-store
customers.

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From Virtual to Reality: Turning fans, followers, clicks and likes into in-store shoppers

Presentation by David Wesson of Evolve Social given at the Naturally Good Expo, Horden Pavillion Sunday 1st May 2016
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Sculpture by The Sea Bondi 2014 Social Media Case Study

Find out how we drove global awareness for the Sculpture by The Sea Bondi 2014 event through Social Media.For more information www.evolvesocial.com.au
David Wesson Evolve Social 's insight:

Building an arts event into a global world visual arts leader through social media means supporting artists and providing the community a way to be involved in the event .Find out how we did this and feel free to shoot us any questions to hello@evolvesocial.com.au  

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Sanitarium UP&GO Infleuncer Outreach and Content Program

Find out how we helped build brand trust and engagement through Social Media for Sanitariums UP&GO brand
David Wesson Evolve Social 's insight:

What content are you using to build trust and drive engagement around your brand or for your clients ? Please share your case studies here  

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10 Amazing Instagram Ads, Before Instagram Ads Even Exist

10 Amazing Instagram Ads, Before Instagram Ads Even Exist | Social Media Strategist | Scoop.it
Instagram Ads are coming within a year, but brands aren't waiting this long to figure out how to do it as these videos show.
David Wesson Evolve Social 's insight:

If you dont know how brands are using Instgram video to advwrtise thier products and services then its worth spending 5 minutes checking this useful article from the guys at Nitrogram 

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8 Brands Rocking Facebook Hashtags

8 Brands Rocking Facebook Hashtags | Social Media Strategist | Scoop.it
Facebook hashtags are a new featured offered to personal and company pages. If you aren't already using them, here's 8 brands already rocking them.
David Wesson Evolve Social 's insight:

Some great case studies in here that are well worth checking out 

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dan's curator insight, August 4, 2013 9:45 AM

You Using #Hashtags!

 

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Everything you Need to Know About #Hashtags on Facebook

Everything you Need to Know About #Hashtags on Facebook | Social Media Strategist | Scoop.it
Recently Facebook introduced a hashtags feature to its platform. Let´s take a minute to learn how to use and leverage them as an effective social marketing tool.
David Wesson Evolve Social 's insight:

With the introduction of Hashtag on Facebook isn't it about time your brand had a Hashtag strategy? Great article from our friends at Social Bakers thats shows having a strategy can benefit you 

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Facebook Hashtags: Why They Will Turbo Charge Your Reach

Facebook Hashtags: Why They Will Turbo Charge Your Reach | Social Media Strategist | Scoop.it
Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform.
David Wesson Evolve Social 's insight:

An exclelent article that shows how using hastages acorss mulitiple sociam media accounts as part of your social media strategy will increase your reach. For example for more powerful targeting, for events,using trending hashtags.    

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Top 5 Content Marketing Trends Of 2016 So Far

Top 5 Content Marketing Trends Of 2016 So Far | Social Media Strategist | Scoop.it
What are marketers doing in 2016 to achieve their goals? Here are five of the top content marketing trends we have seen so far this year.
David Wesson Evolve Social 's insight:
There’s some good stuff in here including interactive content from the likes Tourism Australias 360 Virtual reality Tours YouTube page.
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5 Creative Influencer Marketing Campaigns 2016

5 Creative Influencer Marketing Campaigns 2016 | Social Media Strategist | Scoop.it
Influencer marketing should be viewed as a great add-on to any of your existing content marketing efforts, and finding the right person is half the battle.
David Wesson Evolve Social 's insight:
In our effort to share you the latest case studies here are 5 cool case studies from the likes of Calvin Klien, DJ Khaled the so-called ‘king of snapchat’ & Mercedes.
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Evolve Social New Website Launched 

Evolve Social New Website Launched  | Social Media Strategist | Scoop.it
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David Wesson Evolve Social 's insight:
Today we are pleased to launch our new website to the world ! So if you would like to find out more about our services please visit
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Social Signals No2- Your Weekly NewsFeed

Social Signals No2- Your Weekly NewsFeed | Social Media Strategist | Scoop.it

Welcome to the Social Signals No2, this week we get a look behind the scenes of viral video sensations UNILAD, whilst Sony begins trialing 360 Ads on Snapchat and Facebook launches a new app for teens 

David Wesson Evolve Social 's insight:
sign up for our weekly newsletter at hello@evolvesocial.com.au with subscribe in the title 
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7 Reasons why social sharing & branded content are the perfect mix to get your brand noticed

7 Reasons why social sharing & branded content are the perfect mix to get your brand noticed | Social Media Strategist | Scoop.it

How brands get their content shared is perhaps one of the most important challenges facing marketers at the moment. We look at how brands develop a personal relationship with a user that goes beyond just “like?”

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5 Reasons why Social Location Marketing can shape the consumer journey

5 Reasons why Social Location Marketing can shape the consumer journey | Social Media Strategist | Scoop.it
We take a look at five ways the new era of social location marketing can
help event organisers and retailers create more relevant brand experiences
to shape the consumer journey.
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Hotels Use Instagram Communities to Curate Travel Guides for Guests

Hotels Use Instagram Communities to Curate Travel Guides for Guests | Social Media Strategist | Scoop.it
At a time when buzz words like "local" and "authentic" are used to describe nearly every travel experience these days, marketers are turning increasingly t

Via Wendy Forbes
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World Cup Social Campaign Scores Record Merchandise Sales 

Rebel Sport Brazil 2014 World Cup Social Mmedia Campaign. for more information www.evolvesocial.com.au
David Wesson Evolve Social 's insight:

One of the biggest challenges marketers faces right now in retail is how drive conversions from their fans on social. 

Find out how we lifted Social engagement for Rebel sport during the World cup to boost merchandise Sales with our ‘show your colours’ campaign.

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10 Best Practices for Influencer Marketing on Instagram

10 Best Practices for Influencer Marketing on Instagram | Social Media Strategist | Scoop.it
Everything you need to know about influencers on Instagram Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram. We outline the […]
David Wesson Evolve Social 's insight:

Some great insights here that is well worth a read ! what Best practices do you use that aren't included here ? we'd love to here your thoughts  

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Instagram Best Practices for Brands

Instagram Best Practices for Brands | Social Media Strategist | Scoop.it
Discover Instagram best practices for brands and why it’s important for them to tap into this mega social network.
David Wesson Evolve Social 's insight:

There is not a lot written on best practives for brands on Instagram so this articel whilst from the beggining of the year is just as relvant now. Some great insight in here 

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Instagram becomes more important for brands with the introduction of Video

Instagram becomes more important for brands with the introduction of Video | Social Media Strategist | Scoop.it
Instagram Becomes More Important for Brands with the introduction of Video Since the introduction of video last week Instagram’s 130 million users have flocked to the new video service sharing more...
David Wesson Evolve Social 's insight:

Not only can you add cool filters to your video but you now have a quick and easy way to connect with your audience via video contentunderlining the importance of visual content strategy  for brands.

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How to Tap into Instagram's Massive Audience to Increase E-commerce Sales

How to Tap into Instagram's Massive Audience to Increase E-commerce Sales | Social Media Strategist | Scoop.it
Brands of all sizes are becoming keenly aware of the large marketing opportunity with Instagram’s massive audience.
David Wesson Evolve Social 's insight:

A lot of companie ask us how can we use photos from instagram to increase our sales and combing social proffo on your product pages is one of the best strategies to use. Some great examples in this article    

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