where else to find the best curated page for pinterest tips and hacks Pinterest of course:) 
Some great B2B blogs to bookmark that will provide valuable tips and expert advice on B2B hot topics, including lead generation, sales, lead nurturing, marketing, and more.
The strategy sweetspot is how you combine owned, paid and earned media.This interesting article looks at how brands are finding traction building thier own digital assets. I think this is a trend we will be seeing a lot more of. the articel includes one of my favorite case studies the website www.manofthehouse.com put together by a P&G production company aimed at the stay at home Dad. Enjoy 
Wow lots of great infor for B2B marketers in this post .Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube. highly recommended reading :) In an effort to bring you the best social media casestudies check out this excellent presentation from Pemco insurance marketer in chiefRod Brooks. Their tagline is "were a lot like you" and the game cards they produced of different Northwest personalities are a much quoted case study. This deck provides the thinking behind this strategy and how Pemco uniquely engage with its audience. You can follow Rod Brooks on slideshare here.http://www.slideshare.net/NW_Mktg_Guy/ Again big ups to Michale Batistich from We are Social 
Nice post from Mark Shaefers re the underutlised tactic of using twitter chats along with a few tips and tricks to boot -A recommended read ... Some strategy powerpoint porn for your weekend visual delight -If you havent discovered 22 squared's great presentations yet you could do worse that hitting the follow button on their slideshare account. Hat tip to Michale Batistich at We are social 
Some useful stuff in here as social media strategists try to figure how to intersect between smartphones tablets and computers. i predict big things for new startup Wrapp which takes advantage of the three trends of gift cards, social networks and mobile (shopping) 
It astounds me that there isn't more discussions on the effectiveness of Twitter chats .This is a great article with some great info. Hat tip to Mari Smith for recommending it to me -Enjoy :) 
Some basic but effective tips for YouTube marketing strategies. I would be interested to know how many people are using google adwords to promote video and the results they are getting for any of your social marketing campaigns. see link below for the Youtube Keyword tool http://ads.youtube.com/keyword_tool. ; 
Great article in which PR veteran Kami Watson sets out her best practices for influencer outreach programs over and above the currently fashionable Klout & Kred scores 
Insightful infographic outlining the importance of factors like social login, and social sharing in driving traffic and sales to e-commerce sites. A trend that a lot of e-commerce sites are still surprisingly slow at adopting. 
Car giant Honda is capitalizing on this phenomenon, and on exploding social site Pinterest, with its new campaign ‘Pintermission’, where it asks five top pinners to take $500, step away from the thumbtacks and have a go at making their pinboard dreams a reality. |
Nothing like a cool facebook app to set pulses racing and here are six of the best from UK outfit econsultancy featuring brands such as Durex,Malibu,Dove,Rentokil and Nike Some great digital influencer case studies in here taken from the digital infleuncer report i posted in march on this page also from Altimeter 
Some great tips here on Twitter contnests to run for your company/client from the man the never seems to sleep Jeff Bullas :) Great deck from John Bell of Social@Ogilvy underling the importance of testing new ways to engage with your community with some great examples.Here are the 7 ways they advocate: 1.Broadcast messages 2.Applicatioin integration 3.Community messages 4.User everyday questions 5.User CGM solicitation 6.Poll questions 7.Like gating 
Excellent overview of Twitter's advertising platform, so B2B companies can explore promoted accounts and promoted tweets with knowledge of the platform. Social advertising is definitely the hot topic at the moment and combines witg the new facebook ad formats paod media never looked so appealing... 
Similar to Instagram but with 15-second videos, video-sharing iPhone app Viddy is gaining steam and is the next big app to blow up. Since the launch of Facebook timeline it added 300K users a day which prompted Speculation about facebook buying it . Read this blog post by Matt Elliott on How To get started if you havent already familairised yourself with it and watch out for future case studies right here on social media strategist 
Some fantastic case studies of how Brands are using some of the new facebook Ad formats.Highly recomended read if you are using facebook advertisinbg for your clients and i would imagine that is a large percentage of you :0 
I'm a great believer that great content based on an audience insight will win every time but in a connected world it is the context that matters and the content is the fuel to drive enagement In this fascinating article Geoffrey Colon from social @Ogilvy provides us five reasons why content is more important than a large and costly social marketing campaign. what do you think?
This is one of the best Ebooks i have downloaded for a very long time courtesy of content marketing guru Joe Puluzzi from The Content Marketing Institute. This is a resource you will be reffering to again and again... 
From Facebook and Foursquare to Twitter and LinkedIn, here's a look at how the company engages its audience—and what you can learn from its approach. 
Gatwick Airport has been using Twitter to keep passengers informed with realtime updates during disruptive weather and flight delays, as well as updates...
And the moral of the story is that real time customer service leads to more customer engagement
Check out their verified account profile for yourself https://twitter.com/#!/Gatwick_Airport 
Great long form post from Mckinsey that says whilst companies have dilgently set up branded Facebook and Twitter platforms few of them have a deep understanding of how social media interacts with consumers to expand product rcognition, drive sales and customer loyalty.
The most powerful social media strategies according to Mckinsey focus on a limited number of marketing responses closely related to individual touchpoints along the consumer decision journey. They have whittled these down to ten main functions of which monitoring is the most important across the whole consumer decision jourmey.
An insightful read outlining the importance of understanding your consumers decision jourmey and all the relevant factors affecting it. |
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