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SOCIAL MEDIA (Research & Insight ) + (Tools &Tactics) =STRATEGY
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David Wesson Evolve Social
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David Wesson Evolve Social 's insight:
Have you heard of SoMoVid? I hadn’t either until i read the expression on Adobe’s excellent digital marketing blog. It stands for social / mobile / video , and the point that this article makes is that video content outperforms all other type of social content when it comes to user engagement. This article is well worth a read to cover the results of their Digital Video Benchmark Report and comes as a welcome reminder to include video as part of your social content strategy. Delete the scoop?
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We’ve put together the following infographic to help you determine which tasks are most important, and how much time you should ideally be dedicatin
David Wesson Evolve Social 's insight:
love the idea of this bit only if it was possible to spend just half an hour each day Delete the scoop?
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After recently analyzing data from the SumAll community, we revealed how Instagram users are te...
David Wesson Evolve Social 's insight:
Some great tools here to promote manage an run your brands Instagram page .My personal favourites are nitrogram and staigram. Please feel free to add to this list espacially if you have found another contest tool apart from statigram Delete the scoop?
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Vans works hard to be a cool lifestyle brand. It's a lot easier when Metallica, Lindsey Stirling and a punk band chime in to help.
David Wesson Evolve Social 's insight:
Building your brands social media infleunce simply does not happen in isolation.Gone are the days of being able to build a brand social media presence by simply creating a facebook page and some cool content.Nowdays it takes an integrated approach and this case study shows how vans succeeds to seen as cool through sponsorships and partnering with music festivals. Think who the partners for your brand could be and how you can leverage these for your brand/client Delete the scoop?
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@JEFFDACHIS® 2013 Dachis Group. Confidential and Proprietary 1
David Wesson Evolve Social 's insight:
How to build what i call your 'brand network of infleunce' by turning employees ,cusotmers & partners into advocates through a combination of paid, owned & earned media. some great stats and solid thinking from one of the industry's thought leaders. 
Gail Worthington-Eyre's curator insight,
April 2, 7:52 AM
A great presentation with some hard hitting statistics that reflect there is an urgency for business of all type to take notice of what the consumer wants and to talk to them on their communication platform. Social Media is driving a new marketing model that puts communication with the consumer at the forefront. For more information on social media and how to tips visit http://marketsocialmedia.blogspot.com.au Delete the scoop?
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social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.
David Wesson Evolve Social 's insight:
some great tips in here for your content strategy
My favourites being 1.create hashtags & build on existing ones 2.cross promote between networks 3.stick to your core values 4.feature your fans Delete the scoop?
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David Wesson Twitter -@wessBRANDED CONTENT & SOCIAL SHARING „Creating the perfect mix to cut through the no
David Wesson Evolve Social 's insight:
Presented at the Corpaorate Social Media Summit Sydney.If there was one thing i would like people to take from thus deck it would be that " Great content is'nt great until its discovered,consumed and shared" Delete the scoop?
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[shared via Google Reader from Daily SEO Tip]
David Wesson Evolve Social 's insight:
A Great Content strategy wheel figure that outlines the content storytelling ecosystem. Call it transmedia whatever you like but if you haven't got all the tennets of your content strategy in place don't even think of formulating a social strategy. Delete the scoop?
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The top 5 Instagram marketing successes could be of great benefit to many business owners and marketers. Read the insights in this story.
David Wesson Evolve Social 's insight:
Some great tips here to to help build your business instagram feed. My personal favourtie "Choose a single follower everyday whom you can promote and mention on your page" It's amazing to see how Instagram is so much more real-time than Facebook these days.My tip is to experimatn and find out what works for your audience on this rapidly growing platform. Delete the scoop?
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How To Use Google+ Ripples to Identify Influencers - SHIFT Communications PR Agency | Boston | New York | San Francisco
David Wesson Evolve Social 's insight:
Great post by the mighty Shift communications who show why Google + is to good to be ignored.Google Ripples is one of those hiiden gems to uncover infleuncers and help you build your network.I highly recomend you check it out Delete the scoop?
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In case you have been living under a rock for the past week, the Harlem Shake is the meme spreading across the internet like a wildfire.
David Wesson Evolve Social 's insight:
16 Great examples of the Harlem shake from brands like Pepsi; Red bull Run Keeper;Facebook ; and Google of the latest internet meme craze that shows no signs of slowing down any time soon. If you still can't get enough here is another compilation of hilarioius shuffle antics http://www.youtube.com/watch?v=VI-6qyZ0-Ug to satisy your cravings. Expect a whole slew of memes this year or better still why not start your own:) 
Gaurav Pandey's curator insight,
February 21, 3:20 AM
Bye bye Gangnam style, the Harlem Shake's here:) Delete the scoop?
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Thinking of using hashtags as part of your social marketing? Before settling on the first hashtag that comes to mind, here are a couple of tips to avoid potentially embarrassing fails. Read it. Then read it again.
David Wesson Evolve Social 's insight:
The importance of having a hashtag strategy has never been more important as part of your social strategy & this article has some great examples to avoid the pitfalls
If the Susan Boyle hashtag fail doesn't make you laugh today then nothing will :)
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David Wesson Evolve Social 's insight:
According to this interesting study, from social start up Nestivity follower count isn't a very reliable indicator of engagement, 76% of shared content includes a photo attachment, and typically tweets sent between 2 and 5pm PST generate the most response. Well worth spending a few minites looking through this infographic
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WHAT HAVE ALL THOSE FANS AND FOLLOWERS DONE FOR YOUR BRAND? (or, do I really need a “social media strategy”?) Robin Hamman, Director of Digita
David Wesson Evolve Social 's insight:
Not disimmilar to the approach we use at Evolve Social this is a great deck that outlines the Edelman's approach & thinking to social.Lots of nuggets in here to help outline your own thinking.
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Despite a continuing lack of opportunities to create revenue through placing ads on Instagram, brands are increasingly turning to mobile influencer marketing to increase brand awareness on the photography platform.
David Wesson Evolve Social 's insight:
Interesting trend taking shape on Instagram and the power of mobile influencers using the platform for their marketing via their own image based ad's
Is this the future or will Instagram monetise the platform in the near future. I personally hope they don't and this trend continues as it will be interesting to see where it goes. Delete the scoop?
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David Wesson Evolve Social 's insight:
Smart brands know how to integrate thier campaigns acorss a wider Audience & this case study is a fine example of that. Four Season not only use fashion bloggers but succeed in making a standard prize seem all the more appealing when targetted to a specific aspirational fashion conscious audience. With a plethora of brands running contests on facebook it is vital to think outside your immediate Facebook community to deliver better results as more competition has meant lots of brands whilst offering attractive prizes simply aren't getting the same results they were 12 months ago. Delete the scoop?
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A quick guide to Facebook EdgeRank
David Wesson Evolve Social 's insight:
Surprising how still how many peole do not understand how facebooks edge rank works but this is prbabaly one of the best preso's that exaplins the process well .Kudos to the boys at DT DIGITAL Delete the scoop?
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As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York.
David Wesson Evolve Social 's insight:
Some great tips here on how to bring your social presence to life via an event.It's well worth checking out the content produced acorss thier new tumblr page & other platforms.
The Key tips i took away were from this were 1.Curate presonalised content but keep the theme consistent 2.dont feel pressured to brand everything as long as it is on theme 3.diversify your content 4.be nimble & real time during events to capitlise on opps that might come your way Delete the scoop?
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Content is evolving. No longer are white papers the secret to inbound marketing success, visual is becoming the norm.
David Wesson Evolve Social 's insight:
combined with my recent presentation on branded content and social sharing this presentation will makes a useful addition to your knowledge around visual content marketing .Recommended Delete the scoop?
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Cadbury appears to be readymade for social marketing as it is a historic brand with products that people love.
David Wesson Evolve Social 's insight:
its been very interesting in the last 18 moths to see how FMCG companies have embraced social media.Cadburys has one of the most active Google + pages and have even used the platform to launch new products.An interesting case study well worth a read. Delete the scoop?
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A presentation @dirktherabbit gave at Confex (conference for event organisers) in London on 19 March
David Wesson Evolve Social 's insight:
If you really want to know where social media is heading then check out this Great presentation from Dirk from the UK Rabbit Agency. "Communications is now images forst ,words second" says it all for me epitomised by the classic comparison of the popes inarguration photos from 2005 to 2013. Highly recommended Delete the scoop?
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Being social is not something every company can do well. In fact, according to a new report from the research firm Altimeter Group, there are companies that fit along one of six stages ...
David Wesson Evolve Social 's insight:
Great article from TNW which neatly summarises th key points from Brian Solis & Charlene Li from Altimaters report the evolution of a social business. Delete the scoop?
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A.D.I.D.A.S. - All Day I Instagram About Sports Okay maybe that doesn’t make sense acronymically, but if you follow Adidas on Instagram, the statement
David Wesson Evolve Social 's insight:
A big part of Adidas’ success on Instagram might be attributed to their cross-network integration. Key insight if you get your content strategy right it is a lot easier to drive engagment on instagram than any other platform. A lot of the brands I work with I simply link back to instagram. Delete the scoop?
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In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram. In 2013, Tourism Australia has an ambitious goal to use the p
David Wesson Evolve Social 's insight:
Great slidedeck to show how Tourism Australia has fully embraced its advocates to build a fully sustainable social media progrm with 95% of content supplied by its advocates Delete the scoop?
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In this artice David Armano deconstructs modern marketing as we know & talks abut the need for modern marketing to be responsive and set up to deal with real time Influences. His responsive content marketing model should be te framework for ALL brands small & large. A great article helping redefine how we think of content marketing.