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4 Secrets of Effective Brand Storytelling Across Channels

4 Secrets of Effective Brand Storytelling Across Channels | Social Media Marketing Strategies | Scoop.it

"Today, audiences have much of the power, choosing where and when to engage with branded content (if at all). So brands must not only have a good grasp of how to unearth a brand story, but how to tell that story across a variety of channels. Both are tasks that don’t come naturally to many brands."

 

Read the full article to find out more about these rules in multi-channel brand storytelling:

- Don’t embrace a new channel without getting your story straight first

- Don’t think in terms of single campaigns—think like a media company

- Define your authority to publish

- Make informed channel decisions


Via Kim Zinke (aka Gimli Goose), Karen Dietz, jaynalocke
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Karen Dietz's curator insight, September 4, 2013 4:10 PM

Thanks go to Kim Zinke who found and shares this article! What I love about it -- and the point Kim makes -- is that doing the prep work about the story beforehand creates greater success when you share it across channels.


Hey -- business storytelling is hard enough. Sharing our biz stories across different media channels adds another layer of complexity. Think strategically and do your homework first. It will make all the difference in the world. It's known as "going slow to go fast". Read this article for its insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

jaynalocke's curator insight, September 7, 2013 10:25 AM

What an excellent collection of ideas about brand authority and consistency. If you've never taken the time to really deep dive into a particular company's brand strategy, and how and where they choose to show up, Red Bull is an excellent place to start.

Jeff Domansky's curator insight, September 10, 2013 1:57 AM

Really valuable storytelling advice for brands, marketing and PR...

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How to Design a Killer Facebook Advertising Campaign

How to Design a Killer Facebook Advertising Campaign | Social Media Marketing Strategies | Scoop.it
Facebook ads present a good opportunity to complement your inbound marketing efforts.

 

4. Define the Budget

5. Track Your Progress

 

Seems #4 & 5 are the ones most people forget about! :) lol

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Reading About SEO & Social Media vs. Putting It Together

Reading About SEO & Social Media vs. Putting It Together | Social Media Marketing Strategies | Scoop.it
Have you ever wondered what are the steps to starting a social media strategy? Here are some things to consider...
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Social Networking Lessons of 2011 | Entrepreneur.com

Social Networking Lessons of 2011 | Entrepreneur.com | Social Media Marketing Strategies | Scoop.it
What social-media fans taught small businesses about marketing.

 

I would read these off from low to high since I think Number #1 is the best element for any campaign strategy.

 

1. Loyal customers are your best channel to new business.

2. Social participation fuels your marketing.

3. Consumer opinions matter more than ever. 

4. Success requires testing.

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Is social media serving your business strategy?

Is social media serving your business strategy? | Social Media Marketing Strategies | Scoop.it
A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.

 

Learning from the past

 

History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.

 

If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased.

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15 ways to increase your Facebook stature

15 ways to increase your Facebook stature | Social Media Marketing Strategies | Scoop.it
Note Edge Ranker is linked in here... What I think is at play is that users inherently trust YouTube videos more so than Facebook videos. In these situations user experience trumps EdgeRank. This is very important as it illustrates to Facebook Page owners that just doing things the right way can reap just as much success as optimizing for EdgeRank.”
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