Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Ye...
It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.
Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC.
It's an exciting time to be working in the mobile industry and as consumers, our dependency on mobile devices will continue to increase in the coming years. Whether or not this is a positive development, well that is up for you to decide.
Don’t bury your head in the sand, complaints will happen – react quickly and take your customers offline to add that personal touch. A customer who has been dealt with efficiently in a bad situation will be more likely to shout your praises afterwards.
If you don’t have the expertise in social media internally, recruit it or use a specialist agency – examine their portfolios beforehand. Working with an agency or individual who already has industry specific experience, for instance, could be invaluable.
Turns out both liberals and conservatives have issues with Internet censorship, and 10 members of Congress have now proposed a new approach to online piracy. Oh, and they want feedback before they write the bill.
The two-page draft of the plan is being issued so that "the public can provide us with feedback and counsel before the proposal is formally introduced in the House and the Senate." And clearly, feedback would be useful. Can such a "follow the money" plan do anything about noncommercial piracy, for instance? Should it try to do so? But the whole shift in tone marked by the new approach looks far more promising than anything likely to come out of the mess that is SOPA.
Who's behind all of this sweet sanity? Senators Wyden (D-OR), Cantwell (D-WA), Moran (R-KS), and Warner (D-VA); Reps. Chaffetz (R-UT), Campbell (R-CA), Doggett (D-TX), Eshoo (D-CA), Issa (R-CA), and Lofgren (D-CA).
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
Amazing, when I have a problem I always go to Twitter first. It's worked with AT&T, Verizon, Inclusing our local electric company. Maybe, I'm spoiled but it seems to me companies really should start paying attention... what do you think?
Are you wondering why your social media efforts aren't working?
Social media success sometimes appears arbitrary.
Go deep, not wide: Don’t try to be active on every social network out there. Instead, focus on becoming great at one or two platforms where you’re most likely to engage your prospects. Once you’ve mastered those, you can add more to your plate.
A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.
Learning from the past
History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.
If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased.
Marketing is, in short, a world unto its own. What means does it have of realizing new ideas? What power does it have of engendering real innovation and change? What understanding can it truly offer? None or little, if it is not self-aware, self-reflective, and self-critical.
Our recent Channels expansion, our grants and educational programs, and this new design are all focused on helping you discover a broader range of entertainment on YouTube. We’re always innovating and testing new stuff out to make the experience the best it can be for you. We rely on your feedback to figure out when we've gotten it right and when it needs further tweaks. So let us know what you think.
Comparing social media in the U.S. to that in China brings to mind the fact the American government has yet to chime in on social media. Soon, it will.
With #SOPA #PIRACY concerns this topic should be taken very seriously.
What this means for those of us in America, and other Western countries for that matter, is that only now are the lawsuits beginning. Our governments have not reacted to how we use the social web because, for the most part, to date no one has been hurt. But as more businesses and individuals become more knowledgeable and savvy with how social media works, who uses it and for what reason, more will find legal reasons to legislate how we use it.
Expect court cases to be in the news in the coming months and years that not only tell us how we can use social media, but how we can’t.
How do Social, Search and branding impact one another?
Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention.
I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks.
As you build your reputation as a leader, your reputation will begin to take on a life of its own.
I love this "Ask to see Quantitative results from their past three campaigns. It’s easy to start conversations, it requires a skilled marketer to start conversations that lead to interactions which further lead to sales." Bam! next...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.