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125 Ways to Integrate Social Media to Zoom Your Business | The Marketing Nut

125 Ways to Integrate Social Media to Zoom Your Business | The Marketing Nut | Social Media Marketing Strategies | Scoop.it
Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity faster than you can blink.
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8 Facebook Competitive Analysis Tools, An Epic Guide

8 Facebook Competitive Analysis Tools, An Epic Guide | Social Media Marketing Strategies | Scoop.it
A Facebook business page has become an essential component for most digital marketing campaigns.

 

FACEBOOK PAGE COMPETITIVE ANALYSIS ‘CHEAT SHEET’ Interesting Tools, some I'm not familiar with...

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Social Media ROI Hypocrisy

Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Ye...

 

 

HYPOCRISY

 

It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.

 

Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC.

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Nine Drastic Changes the Mobile Industry Will Undergo Within Three Years | Mobile and Social Media

Nine Drastic Changes the Mobile Industry Will Undergo Within Three Years | Mobile and Social Media | Social Media Marketing Strategies | Scoop.it

It's an exciting time to be working in the mobile industry and as consumers, our dependency on mobile devices will continue to increase in the coming years. Whether or not this is a positive development, well that is up for you to decide.

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Proof: Social Media Makes Dollars and ‘Sense’

Proof: Social Media Makes Dollars and ‘Sense’ | Social Media Marketing Strategies | Scoop.it
Unofficial Guide to Facebook for business...

 

 

Don’t bury your head in the sand, complaints will happen – react quickly and take your customers offline to add that personal touch. A customer who has been dealt with efficiently in a bad situation will be more likely to shout your praises afterwards.

 

If you don’t have the expertise in social media internally, recruit it or use a specialist agency – examine their portfolios beforehand. Working with an agency or individual who already has industry specific experience, for instance, could be invaluable.

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SOPA on the ropes? Bipartisan alternative to 'Net censorship emerges

SOPA on the ropes? Bipartisan alternative to 'Net censorship emerges | Social Media Marketing Strategies | Scoop.it
Turns out both liberals and conservatives have issues with Internet censorship, and 10 members of Congress have now proposed a new approach to online piracy. Oh, and they want feedback before they write the bill.

 

The two-page draft of the plan is being issued so that "the public can provide us with feedback and counsel before the proposal is formally introduced in the House and the Senate." And clearly, feedback would be useful. Can such a "follow the money" plan do anything about noncommercial piracy, for instance? Should it try to do so? But the whole shift in tone marked by the new approach looks far more promising than anything likely to come out of the mess that is SOPA.

 

Who's behind all of this sweet sanity? Senators Wyden (D-OR), Cantwell (D-WA), Moran (R-KS), and Warner (D-VA); Reps. Chaffetz (R-UT), Campbell (R-CA), Doggett (D-TX), Eshoo (D-CA), Issa (R-CA), and Lofgren (D-CA).

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Lovin’ That Story That You Tell So Well – Your Social Footprint

Lovin’ That Story That You Tell So Well – Your Social Footprint | Social Media Marketing Strategies | Scoop.it
Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies.
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5 Steps To Building A Social Media Relationship

5 Steps To Building A Social Media Relationship | Social Media Marketing Strategies | Scoop.it
Social media is about starting and creating relationships. Building these relationships through mutual benefit it imperative to your success. You must ensure you are giving more than you are gett...

 

 

1) Provide value

2) Follow/Friend/Like

3) RT/Comment

4) Read Bio’s

5) Get to know others

 

I shall add #6 - Keep it real or don't bother!!

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70% of Companies Ignore Customer Complaints on Twitter

70% of Companies Ignore Customer Complaints on Twitter | Social Media Marketing Strategies | Scoop.it
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.

 

Amazing, when I have a problem I always go to Twitter first.  It's worked with AT&T, Verizon, Inclusing our local electric company. Maybe, I'm spoiled but it seems to me companies really should start paying attention... what do you think?

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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | Social Media Marketing Strategies | Scoop.it
Are you wondering why your social media efforts aren't working?

Social media success sometimes appears arbitrary.

 

Go deep, not wide: Don’t try to be active on every social network out there. Instead, focus on becoming great at one or two platforms where you’re most likely to engage your prospects. Once you’ve mastered those, you can add more to your plate.

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5 Killer Social Media Tips for PR Pros

5 Killer Social Media Tips for PR Pros | Social Media Marketing Strategies | Scoop.it
Even if you've got the basics down, here are some ways you can give your PR efforts a social boost.
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Understanding the Psychology of Twitter

Understanding the Psychology of Twitter | Social Media Marketing Strategies | Scoop.it
This by far is still one of the best posts I have ever read on Twitter users. Understanding the psychology of Twitter... By Moses Ma
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Reading About SEO & Social Media vs. Putting It Together

Reading About SEO & Social Media vs. Putting It Together | Social Media Marketing Strategies | Scoop.it
Have you ever wondered what are the steps to starting a social media strategy? Here are some things to consider...
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Social Branding, Sheeple and Plans – What’s In Your Network?

Social Branding, Sheeple and Plans – What’s In Your Network? | Social Media Marketing Strategies | Scoop.it

I don’t care if it’s a Facebook killer or if it will wipe Twitter out of the game; I don’t have any stock invested in any of these companies.

 

What I’m invested in is the future of my clients, their brand and my business, no matter which corporate entity ends up on top.

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Social Media ROI, Automation, Monitoring and the Woman Scorned

Social Media ROI, Automation, Monitoring and the Woman Scorned | Social Media Marketing Strategies | Scoop.it
Stark, raving mad and angry enough to do some damage. That was me after having what started out as a ...

 

I couldn't resist finding this old post where I wrote:

It’s like asking, “Can you show me the ROI of my iPhone?”

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Is social media serving your business strategy?

Is social media serving your business strategy? | Social Media Marketing Strategies | Scoop.it
A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.

 

Learning from the past

 

History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.

 

If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased.

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Social media and marketing doublespeak | Gravity7: Social Interaction Design By Adrian Chan

Social media and marketing doublespeak | Gravity7: Social Interaction Design By Adrian Chan | Social Media Marketing Strategies | Scoop.it

Marketing is, in short, a world unto its own. What means does it have of realizing new ideas? What power does it have of engendering real innovation and change? What understanding can it truly offer? None or little, if it is not self-aware, self-reflective, and self-critical.

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Organizations turn to social for HIV/AIDS awareness

Organizations turn to social for HIV/AIDS awareness | Social Media Marketing Strategies | Scoop.it
WASHINGTON Nonprofit and governmental organizations are winding up social mediaheavy campaigns to promote HIV/AIDS awareness during the week of World AIDS Day.

 

Scary when you consider " The organization also hoped to reach a wide audience through the effort, but especially consumers age 25 and under because they account for a major share of new HIV cases."

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YouTube Blog: Get more into what you love on YouTube with our new look

YouTube Blog: Get more into what you love on YouTube with our new look | Social Media Marketing Strategies | Scoop.it

Our recent Channels expansion, our grants and educational programs, and this new design are all focused on helping you discover a broader range of entertainment on YouTube. We’re always innovating and testing new stuff out to make the experience the best it can be for you. We rely on your feedback to figure out when we've gotten it right and when it needs further tweaks. So let us know what you think.

[video]

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How We Shop in 2010: Habits and Motivations of Consumers

How We Shop in 2010: Habits and Motivations of Consumers | Social Media Marketing Strategies | Scoop.it

How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries.

 

This is a gold mine. Two studies showing both UK & US markets. A definite bookmark if not a download immediately. 

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The Good And Bad Of Social Media In A Democracy | Social Media Explorer

The Good And Bad Of Social Media In A Democracy | Social Media Explorer | Social Media Marketing Strategies | Scoop.it
Comparing social media in the U.S. to that in China brings to mind the fact the American government has yet to chime in on social media. Soon, it will.

 

With #SOPA #PIRACY concerns this topic should be taken very seriously. 

 

What this means for those of us in America, and other Western countries for that matter, is that only now are the lawsuits beginning. Our governments have not reacted to how we use the social web because, for the most part, to date no one has been hurt. But as more businesses and individuals become more knowledgeable and savvy with how social media works, who uses it and for what reason, more will find legal reasons to legislate how we use it.


Expect court cases to be in the news in the coming months and years that not only tell us how we can use social media, but how we can’t.

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The Impact of Social on Search - Integration Series - by Sam Noble

The Impact of Social on Search - Integration Series - by Sam Noble | Social Media Marketing Strategies | Scoop.it
How do Social, Search and branding impact one another?

 

Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention.

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How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | Social Media Marketing Strategies | Scoop.it
I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks.

 

As you build your reputation as a leader, your reputation will begin to take on a life of its own.

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Social Media Experts are a Dime a Dozen, True Social Marketers are a Coveted Few | Business 2 Community

Social Media Experts are a Dime a Dozen, True Social Marketers are a Coveted Few | Business 2 Community | Social Media Marketing Strategies | Scoop.it
I love this "Ask to see Quantitative results from their past three campaigns. It’s easy to start conversations, it requires a skilled marketer to start conversations that lead to interactions which further lead to sales." Bam! next...
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Why I Hate Social Media: Just Another Twitter Rant

Why I Hate Social Media: Just Another Twitter Rant | Social Media Marketing Strategies | Scoop.it
Do you ever get tired of Twitter and other social media? Then come let it out!! Seriously, once in a while STFU
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