Social Media Marketing Strategies
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The Social Media Conundrum
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Why social media marketing is only about 15% of the marketing mix

Why social media marketing is only about 15% of the marketing mix | Social Media Marketing Strategies | Scoop.it
The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...

 

 

Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet.

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Understanding the Psychology of Twitter

Understanding the Psychology of Twitter | Social Media Marketing Strategies | Scoop.it
This by far is still one of the best posts I have ever read on Twitter users. Understanding the psychology of Twitter... By Moses Ma
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Winning the Zero Moment of Truth - A New Mental Model

Learn about the new mental model of marketing - it's 4 steps instead of 3 now. Visit zeromomentoftruth.com to get a free co...

 

Visit zeromomentoftruth.com to get a free copy of Google's marketing eBook and vook (eBook + videos) titled "Winning the Zero Moment of Truth" to learn how this new consumer decision-making moment is changing the face of marketing for advertisers today.

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