Personalization – Web Marketing’s Holy Grail | Social Media Marketing Strategies |
What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities...


There is no doubt that, after years of hype and hyperbole, we’ve finally found the holy grail of online marketing: Personalization.