Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results.
Relying on clicks and lead volume doesn't get to the depth of insight you need to keep refining and improving the ways in which your content marketing programs drive pipeline momentum. Get creative and consider how you can use each of these definitions to evaluate the impact of "landscaping" for your company.
Everything we do as a company should be designed to impact business objectives.