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Conversation Agent: Success is Fragile When it's Borrowed

Conversation Agent: Success is Fragile When it's Borrowed | Social Media Marketing Strategies | Scoop.it
I've been using the term Conversation Agent at this site for more than five years and then more formally in my business. It's been fascinating to see the evolution of perception about the words -- alone and in combination.

 

Think built-in. Enzo Ferrari said: "Aerodynamics are for people who can't build engines."

Enzo also said his favorite Ferrari was "The one that has not been built yet."

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Content Marketing Is the Butter, Not the Bread | OpenView Labs

Content Marketing Is the Butter, Not the Bread | OpenView Labs | Social Media Marketing Strategies | Scoop.it
No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.

 

Your traditional marketing is fully baked

Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.

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Redefining Gratification for B2B Marketers - Marketing Interactions

Redefining Gratification for B2B Marketers - Marketing Interactions | Social Media Marketing Strategies | Scoop.it
Personalized experiences, relevant content and instant gratification are what we all hope for when we visit our favorite search engine and type in a query. Marketers are people, too, so they also expect these results.

 

Relying on clicks and lead volume doesn't get to the depth of insight you need to keep refining and improving the ways in which your content marketing programs drive pipeline momentum. Get creative and consider how you can use each of these definitions to evaluate the impact of "landscaping" for your company.

 

Everything we do as a company should be designed to impact business objectives.

 

Picture credit: http://www.darcyvillere.com/wp-content/uploads/2011/03/instant-gratification.jpg

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