Case studies are a great way to tell the world how valuable your products or services are by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish your goals.
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With most businesses not yet diving into mobile marketing or having a mobile strategy to reach consumers, Nichole Kelly finds six experts to share how your business can.
1. Jeanne Hopkins from Hubspot
Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to engage.
Everyone must care. Caring informs all behavior. Caring results in putting out content that matters. Yes, they have to truly give a damn about the community. When consumers get up in arms about something on Facebook about something, you need to take it seriously. An apology only goes so far. Caring means you go to great lengths to make it right.
What social-media fans taught small businesses about marketing.
I would read these off from low to high since I think Number #1 is the best element for any campaign strategy.
1. Loyal customers are your best channel to new business.
2. Social participation fuels your marketing.
3. Consumer opinions matter more than ever.
4. Success requires testing.