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8 Tips For Creating a Great Case Study

8 Tips For Creating a Great Case Study | Social Media Marketing Strategies | Scoop.it
Case studies are a great way to tell the world how valuable your products or services are by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish your goals.
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Mobile Marketing Advice: 6 Experts Tell You Everything You Need to Know | Social Media Explorer

Mobile Marketing Advice: 6 Experts Tell You Everything You Need to Know | Social Media Explorer | Social Media Marketing Strategies | Scoop.it
With most businesses not yet diving into mobile marketing or having a mobile strategy to reach consumers, Nichole Kelly finds six experts to share how your business can.

 

1. Jeanne Hopkins from Hubspot
2. CC Chapman of Content Rules
3. Simon Salt of IncSlingers
4. Tim Hayden from 44 Doors
5. Justine Jordan of Litmus
6. Justin Mastrangelo of JA.TXT

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A Business Can’t Be Social | Social Media Explorer

A Business Can’t Be Social | Social Media Explorer | Social Media Marketing Strategies | Scoop.it
Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to engage.

 

My Favorite... 

Everyone must care. Caring informs all behavior. Caring results in putting out content that matters. Yes, they have to truly give a damn about the community. When consumers get up in arms about something on Facebook about something, you need to take it seriously. An apology only goes so far. Caring means you go to great lengths to make it right.

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Social Networking Lessons of 2011 | Entrepreneur.com

Social Networking Lessons of 2011 | Entrepreneur.com | Social Media Marketing Strategies | Scoop.it
What social-media fans taught small businesses about marketing.

 

I would read these off from low to high since I think Number #1 is the best element for any campaign strategy.

 

1. Loyal customers are your best channel to new business.

2. Social participation fuels your marketing.

3. Consumer opinions matter more than ever. 

4. Success requires testing.

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Nine Drastic Changes the Mobile Industry Will Undergo Within Three Years | Mobile and Social Media

Nine Drastic Changes the Mobile Industry Will Undergo Within Three Years | Mobile and Social Media | Social Media Marketing Strategies | Scoop.it

It's an exciting time to be working in the mobile industry and as consumers, our dependency on mobile devices will continue to increase in the coming years. Whether or not this is a positive development, well that is up for you to decide.

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