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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Social Media Marketing Strategies | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


Via Martin Gysler
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Is social media serving your business strategy?

Is social media serving your business strategy? | Social Media Marketing Strategies | Scoop.it
A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.

 

Learning from the past

 

History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.

 

If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased.

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Social Media Means More Than Salary to Some College Students - US News and World Report

Social Media Means More Than Salary to Some College Students - US News and World Report | Social Media Marketing Strategies | Scoop.it
The allure of digital freedoms are more important than a higher-paying job to some.

 

Interesting, discussion...

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