Social Media Marketing Strategies
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Social Media Strategy & Tactics for Technology Marketers

Social Media Strategy & Tactics for Technology Marketers | Social Media Marketing Strategies | Scoop.it
As a B2B organization with a focus on technology, you may believe that you are facing additional obstacles that your B2C counterparts are not.
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The Power of “Like” Marketing

The Power of “Like” Marketing | Social Media Marketing Strategies | Scoop.it

By far the Like button has been the best thing Facebook could have done for businesses.

 

In this infographic below it takes a look at the Facebook pages of Starbucks, Southwest and Bing and discuss the “multiplier effect”. Which basically mean the potential your content has to spread from one of your fans to their friends.

 

It’s amazing to think about how large of a reach even a small company can have via Facebook Likes. But, it does involve you putting out quality content, not garbage.

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"Top 10 Social Media Marketing Watch List" for 2012

"Top 10 Social Media Marketing Watch List" for 2012 | Social Media Marketing Strategies | Scoop.it
Becky Cortino's Top 10 Watch List for 2012 comprised of Social Media Marketing Trends, Tools, and Platforms...
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Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention

Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention | Social Media Marketing Strategies | Scoop.it
This guest post is by Neil Patel of KISSmetrics. It happens every minute. About six thousand new blog posts are ...

 

Dear Optimist, Pessimist, & Realist. While you all were arguing about the glass of water, I drank it. Regards, The Opportunist.

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5 Things That Should Happen in Digital in 2012 – But Probably Won’t

5 Things That Should Happen in Digital in 2012 – But Probably Won’t | Social Media Marketing Strategies | Scoop.it
Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five th...

 

Offline and branding are vital parts of the marketing mix – but the appropriation of budgets between channels is often out-dated. Twenty-five percent of time spent in media was on the Internet in 2010 in the U.S., but only 19 percent of budgets were spent on the channel; mobile saw 8 percent of time with only 0.5 percent of budgets. Print, by comparison, received 27 percent of budgets but only 8 percent of time.

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Conversation Agent: Is This a Good time for Listening?

Conversation Agent: Is This a Good time for Listening? | Social Media Marketing Strategies | Scoop.it
In a recent video interview, Michael Wolff answers the question: is this a good time for creativity?

 

Love this...it ties in well with my everyone has a story because "Branding is all about remembering for future reference, reminds us Wolff. The art of conversation is about more practice in connection-making. It leads to the discovery of opportunity. There are at least 5 reasons why listening is so much more than monitoring, and I'm sure you have many more."

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Why Most Social Media Departments Fail » Techipedia

Why Most Social Media Departments Fail » Techipedia | Social Media Marketing Strategies | Scoop.it
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public...
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Level343's comment, January 7, 2012 2:15 PM
Grazie :)
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How to Create a Customer Focus Group Using Google+

How to Create a Customer Focus Group Using Google+ | Social Media Marketing Strategies | Scoop.it
Srinivas Rao explains the four ingredients of creating successful focus groups using Google+ to improve user experience in your products and services.
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Social Media Marketing’s Purchasing Influence Greater in Emerging Markets

Social Media Marketing’s Purchasing Influence Greater in Emerging Markets | Social Media Marketing Strategies | Scoop.it
It looks like out of the gate 2012 may very well be the year of global social media awareness.

 

Brilliant "What this chart may very well be measuring is the level of cynicism that each region has around the reliability of social media ecommerce signals. Let’s face it, the longer you are around the social media world it becomes painfully apparent that some “friends” don’t share the same tastes that you do so you have to develop healthy filters to make sure that you are not making some decision just because someone is a “friend” or you follow each other in some social media environment."

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16 Simple Blog Changes That Will Improve Your Content Marketing Results

16 Simple Blog Changes That Will Improve Your Content Marketing Results | Social Media Marketing Strategies | Scoop.it
At some point in your online marketing career, you’ve heard the statement "content is king," meaning great content will take your marketing efforts a long way...
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Relationships or Rankings? What Does Social Media Mean To You?

Relationships or Rankings? What Does Social Media Mean To You? | Social Media Marketing Strategies | Scoop.it
I have a confession! As I approach the second anniversary of the start of my social media journey I am no longer enjoying the experience. Here are my new rules to put that right.
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10 Email & Social Media Marketing Strategies for 2012

10 Email & Social Media Marketing Strategies for 2012 | Social Media Marketing Strategies | Scoop.it
The holidays have come to a close and new years resolutions are in full swing! Fulfill your resolution about amping up your email and social media marketing strategies with these helpful tips.
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Are You a Social Media Beginner? Begin Here…

Are You a Social Media Beginner? Begin Here… | Social Media Marketing Strategies | Scoop.it
As a small business entrepreneur, your web presence should be a top priority regardless of whether your online activity is ...

 

A guest post we did over at SEP

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4 Tips For Better “Socializing”

4 Tips For Better “Socializing” | Social Media Marketing Strategies | Scoop.it
A recent survey we conducted for GrowBiz Media revealed that 40% of small to midsized business decision-makers plan to use social media in 2012.

 

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Which Social Networking Sites Are Best Designed For B2B Sales?

Which Social Networking Sites Are Best Designed For B2B Sales? | Social Media Marketing Strategies | Scoop.it
Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales, we need to first answer the question …...

 

Couldn't agree more!

 

"Google+: G+ is freewheeling like Twitter yet it is also conversational like Facebook. It makes it very easy to arrange your contacts into lists which they call circles and you can post (share) specific updates to one or more circles. While the other networks have similar capabilities, I find them to be extremely convoluted and difficult to configure and use."

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Social Media: Who is Responsible?

Social Media: Who is Responsible? | Social Media Marketing Strategies | Scoop.it
More and more organizations realize that social media has a large influence on how companies and stakeholders communicate with each other.

 

Someone must ultimately lead the team and provide guidance to the social media strategy. This person must have a clear mandate and support from various departments especially of the board.

 

Picture credit: Ben Heine http://www.benheine.com/

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Does Your Social Media Persona Have Multiple Personalities?

Does Your Social Media Persona Have Multiple Personalities? | Social Media Marketing Strategies | Scoop.it
Businesses are trying to embrace social media more, realizing the importance of engaging with both customers and potential customers. This engagement begins long before a business relationship is ever formed, and continues well afterward.
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5 Ridiculous B2B Social Media Marketing Myths

5 Ridiculous B2B Social Media Marketing Myths | Social Media Marketing Strategies | Scoop.it
With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born.

 

1. B2B Social Media Isn’t About Selling

2. B2B Social Media Doesn’t Have a Clear ROI

3. B2B Social Media Can Replace Offline Marketing

4. B2B Social Media Is About Narrow Targeting

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2 crucial rules for managing search and social

2 crucial rules for managing search and social | Social Media Marketing Strategies | Scoop.it

True success in social media advertising requires campaigns that marry the channel's granular segmentation capabilities with strong creative that caters to many small segments. While that sounds like what typical search teams offer, there's a difference in how the targeting and creative strategy are executed between search and social. Although the fine-tuned skills of a veteran paid search team can bring tremendous value to social media campaigns, injecting strong creative and participant experiences can take relevance and engagement to new heights.

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Is Your Blog’s Comment System Inviting or Pushing Away?

Is Your Blog’s Comment System Inviting or Pushing Away? | Social Media Marketing Strategies | Scoop.it
Today, we’re going to take a look at how YOU are inviting people to comment on your blog. The big question is, is it easy?

 

It’s time for some tough love, people. There’s no other more off putting action than telling them they have to sign up to comment. When you get ready to comment on someone else’s blog, how willing are you to go through the song and dance you’re putting your readers through?

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Social Media Marketing Challenges For Corporations In 2012

Social Media Marketing Challenges For Corporations In 2012 | Social Media Marketing Strategies | Scoop.it
A recent survey by Awareness provides insights into the challenges and opportunities for social media marketing in businesses.

 

Nearly 60% of firm don’t spend ANYTHING on social media !

 

And, only 14% spend more than $30,000 on their social media marketing efforts. And this reflects spending on firms from less than $1 million in revenue to over $100 million. This, despite the fact even the smallest firms in the survey likely spend $50,000+ on traditional advertising and the largest firm probably send $1 million+, according to Entrepreneur.

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The User-First Imperative: The Secret To Thriving In Digital - Forbes

The User-First Imperative: The Secret To Thriving In Digital - Forbes | Social Media Marketing Strategies | Scoop.it
This article is by Aaron Shapiro, author of Users Not Customers: Who Really Determines the Success of Your Business (Portfolio), and CEO of digital agency HUGE. Microsoft’s revenue from the once-unstoppable Windows franchise is declining.

 

Users come in many different forms, but they all want the same thing: for it to be easy. We all go online to accomplish a finite task, like check sport scores or buy new shoes—in fact, in 2012, 50% of consumer spending is going to be influenced by or transacted through the Internet, according to Forrester Research—and none of us want to spend a second wondering what to click on next.

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Social media trends that will lead 2012

Social media trends that will lead 2012 | Social Media Marketing Strategies | Scoop.it
Oh no, not another social media trends prediction post. This is different because I have time travelled back from the future to warn you..
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How to Sell Anything Using Social Media

How to Sell Anything Using Social Media | Social Media Marketing Strategies | Scoop.it
One of my predictions for 2012 is that more people will come to understand that you can indeed do business using social networks and, frankly, I’m already seeing it. There are couple reasons this.
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9 Tips for Artists to Reduce the Time Spent On Social Media

9 Tips for Artists to Reduce the Time Spent On Social Media | Social Media Marketing Strategies | Scoop.it
If you’re like most artists I know who have done well at engag­ing in social media, you’re ask­ing your­self the ques­tion, “How do I limit the time I spend there, and get back into the stu­dio where I belong?
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