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Social Media Marketing Strategies
The Social Media Conundrum
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Six Steps for Dealing with Social Media Detractors | Entrepreneur.com

Six Steps for Dealing with Social Media Detractors | Entrepreneur.com | Social Media Marketing Strategies | Scoop.it
Consider this advice for handling upset customers with grace, humor and honesty.

 

You don't need a policy, you need a commitment. Whether it's a complaint about the product quality, the pricing, or a corporate practice, you need to commit to responding to any and all complaints that people have.

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From the Other Side - Advice for Agencies - Going Social Now

From the Other Side - Advice for Agencies - Going Social Now | Social Media Marketing Strategies | Scoop.it

Here are some perspectives that maybe valuable for digital (and traditional) agencies working with organizations the size of PepsiCo.

 

6. Ideas matter an incredible amount but help us think beyond ideas.

 

Every marketer suffers from the candy store syndrome at some point. We get so many great ideas from so many different agencies every day (I certainly do here at PepsiCo) that we can't help want more and more. More ideas to salivate over, provide feedback on and then be able to choose from. It's just irresistible.

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When Content Strategy Meets Social Activation

When Content Strategy Meets Social Activation | Social Media Marketing Strategies | Scoop.it
People often ask, which comes first the channel or the content? And the answer is that both content and channel are important.

 

Interesting layout of this post. It's a Twitter conversation, but once you get beyond that, there's pretty good information.

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Top 5 Reasons Why Social Media Marketing Strategies Fail

Top 5 Reasons Why Social Media Marketing Strategies Fail | Social Media Marketing Strategies | Scoop.it

1. Fear of Social Media

2. Not Building Engagement as a Hallmark of Your Social Media Strategy

3. Not Measuring and Monitoring

4. Not Being Realistic

5. Misunderstanding How Social Media Works

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10 Strategies For Building A Successful Social Business - Forbes

10 Strategies For Building A Successful Social Business - Forbes | Social Media Marketing Strategies | Scoop.it

The visionaries are not measuring success by the number of press articles and earned media; they are measuring the impact and reach of each link, image, video and web page of every piece of content. And that’s just the beginning.

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12 Ways to Improve Social Media Marketing in 2012

MarketingProfs blogger Megan Leap shares the 12 big ideas for improving B2B social media marketing from the experts—our SocialTech 2012 Program Advisory Committee.

 

Don’t get caught up in the myth that social media marketing can’t be measured. Focus on 2 or 3 things you want to track and measure for the year that are tied to your business objectives and goals: choose social media metrics that are 1) obtainable, 2) actionable, and 3) measurable over time.

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Extend your marketing; the NEW social media strategy

Extend your marketing; the NEW social media strategy | Social Media Marketing Strategies | Scoop.it
How are you using social media to extend your marketing campaigns? Are you ready for the new paradigm within social media? How have you been using it?

 

Simple campaigns like the coupon example above, outline the new thinking that is entering the social media discussion. It’s no longer about branding, but instead it’s about driving qualified leads and actually closing deals. Social media is starting to become a major player in driving interest and new sales.

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How to Influence People: The Most Overlooked Secret

How to Influence People: The Most Overlooked Secret | Social Media Marketing Strategies | Scoop.it
I could get in a lot of trouble for sharing this, because some people don't want you to know the secret to influencing people. So, here goes...

 

Something I've always said... you are the magic! Believe in you, and the rest will follow.

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Managing Reputation: There’s No Such Thing As Negative Comments…

Managing Reputation: There’s No Such Thing As Negative Comments… | Social Media Marketing Strategies | Scoop.it
Negative Comments Happen, But a Damaged Reputation Doesn’t Have To

Although I certainly hope you never have to address online negative comments posted about your company, just be aware that it may happen. Remember that they don’t have to cause untold damage to your company or brand, and use the opportunity as a chance to show the world you are a professional with great respect for your customers.

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Reverse SEO and Online Reputation Management

Reverse SEO and Online Reputation Management | Social Media Marketing Strategies | Scoop.it

“Any press is good press”, right? Not necessarily. Bad press – negative publicity – is becoming a prevalent problem for online companies.

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10 Reasons You Should Join Social Networks in 2010 -2011 - 2012 - 2013 ...

10 Reasons You Should Join Social Networks in 2010 -2011 - 2012 - 2013 ... | Social Media Marketing Strategies | Scoop.it
Everyday around the world, more and more people are joining social networks like Twitter, Facebook, Technorati etc… My question is why?

 

Do you want to learn how social media can help your business? What if you could learn how to put it into action?

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How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | Social Media Marketing Strategies | Scoop.it
I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks.

 

As you build your reputation as a leader, your reputation will begin to take on a life of its own.

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Keeping Track of your Online Reputation | Noobpreneur Business Blog

Keeping Track of your Online Reputation | Noobpreneur Business Blog | Social Media Marketing Strategies | Scoop.it
Controlling your online business reputation involves the ability to monitor what is being said about you, by whom and how often. Here are 3 ways to do it.

 

Buzz or Sting?

From a marketing perspective, we have the capacity to reach more people in distant corners of the world than ever before, leveraging the incredible reach of the Internet to connect with our blogs, videos, and shopping carts that have no physical limitations. The flip side of that coin is that we now live in a world where anonymous people can go for their 15 minutes of fame as ad hoc writers, video producers and critics, which can spell trouble for your company.

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The Impact of Social on Search - Integration Series - by Sam Noble

The Impact of Social on Search - Integration Series - by Sam Noble | Social Media Marketing Strategies | Scoop.it
How do Social, Search and branding impact one another?

 

Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention.

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12 Most Particularly Annoying Social Media Practices

12 Most Particularly Annoying Social Media Practices | Social Media Marketing Strategies | Scoop.it

Not sure about his insights... but needless to say some are arguable. Perception is 100% reality.

 

For example, I love #11. Daily “Papers” whereas the writer does not. He finds them annoying "Automatically aggregating other people’s content to some web page and automatically posting that you automatically did that doesn’t lead to conversation or relationships." - I find them a great ice breaker.

 

Especially for RT your followers posts. Personally, I don't watch my followers every move, therefore if the paper picks up a post they shared that's a great way for me to start a conversation.

 

As you can see, it all depends on your perspectuve and what you find of value.

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Conversation Agent: Social Signals

Conversation Agent: Social Signals | Social Media Marketing Strategies | Scoop.it

I can assure you now, I think twice about liking something or accepting friendships from people... Just saying.

 

Thanks to the acceleration in social signals, people are starting to think more carefully about what they're trading -- trust, credibility, reputation, etc. -- and they're not giving those away unwittingly anymore.

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How to create a social media marketing schedule

How to create a social media marketing schedule | Social Media Marketing Strategies | Scoop.it

Obviously, your daily social networking to-do list will be much different, given your available time and commitments. Just be sure to make the schedule livable. If it’s not working, change it. Keep making modifications until it works for you.

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Eli Pariser: Beware online "filter bubbles"

As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence:

 

We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview.

 

Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

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Conversation Agent: Social Networks, Influence, and Media

Conversation Agent: Social Networks, Influence, and Media | Social Media Marketing Strategies | Scoop.it
I started this post as a comment to the prequel a few moments ago and thought it would make a good introduction to the topic of social networks, influence, and media.

 

Implications

The implications of this conversation on business are many.

They involve considerations on influence: why, what and how we're influenced that take us into yet unexplored dimensions and algorithms.

They also concern the idea and reality of "media" in ways we're barely scratching the surface.

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Tips in Choosing Colors for Brand Identity

Tips in Choosing Colors for Brand Identity | Social Media Marketing Strategies | Scoop.it
Color selection is a key to create a strong brand identity. Branding separates a certain company to the rest of the companies in the same industry.

 

Colors in brand identity are indeed vital for it contributes to your company’s visibility and credibility. Whether you use these colors online or for printed materials, it can still affect the response of the clients.

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Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing

Pepsi Forgets Super Bowl Advertising And Goes Super Social Media Marketing | Social Media Marketing Strategies | Scoop.it
"The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive or free alternatives.

 

Meanwhile, Pepsi will be leading an army of bloggers, texters and tweeters as it attempts to redefine the marketing game. I, for one, want a front row seat to see if Pepsi can increase the pace of change of the use of social media by marketers
So is 2010 the tipping point for traditional mass media marketing versus new media?

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5 Tips for Keeping a Strong Online Reputation

5 Tips for Keeping a Strong Online Reputation | Social Media Marketing Strategies | Scoop.it

While reputation management is like link building, think about how hard it is to get organic links. Anyone who has ever started a blog, posted great content and waited for links to come in knows what I mean. Links – and reputation – only come to you after you build your online business. Until then – and even after then – it takes hard work to get enough reputation muscles to flex.

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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | Social Media Marketing Strategies | Scoop.it
Are you wondering why your social media efforts aren't working?

Social media success sometimes appears arbitrary.

 

Go deep, not wide: Don’t try to be active on every social network out there. Instead, focus on becoming great at one or two platforms where you’re most likely to engage your prospects. Once you’ve mastered those, you can add more to your plate.

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20 Ways to Increase Content Visibility on the Top 4 Social Networks

20 Ways to Increase Content Visibility on the Top 4 Social Networks | Social Media Marketing Strategies | Scoop.it
20 tips for cutting through the clutter and increasing content visibility on the top 4 social networks...

 

To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+.

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The Impact of Influence on Social Media Measurement | Business 2 Community

The Impact of Influence on Social Media Measurement | Business 2 Community | Social Media Marketing Strategies | Scoop.it
Analysts love metrics.Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create...

 

We live in an era where our brains are almost literally connected to each other through technology. Decisions are considered and made by the collective. We’re currently measuring how that collective makes decision based on the amalgamation of individual experiences but the next frontier in social media measurement is to identify how the nature of influence impacts the bottom line.

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