Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five th...
Offline and branding are vital parts of the marketing mix – but the appropriation of budgets between channels is often out-dated. Twenty-five percent of time spent in media was on the Internet in 2010 in the U.S., but only 19 percent of budgets were spent on the channel; mobile saw 8 percent of time with only 0.5 percent of budgets. Print, by comparison, received 27 percent of budgets but only 8 percent of time.
In a recent video interview, Michael Wolff answers the question: is this a good time for creativity?
Love this...it ties in well with my everyone has a story because "Branding is all about remembering for future reference, reminds us Wolff. The art of conversation is about more practice in connection-making. It leads to the discovery of opportunity. There are at least 5 reasons why listening is so much more than monitoring, and I'm sure you have many more."
It looks like out of the gate 2012 may very well be the year of global social media awareness.
Brilliant "What this chart may very well be measuring is the level of cynicism that each region has around the reliability of social media ecommerce signals. Let’s face it, the longer you are around the social media world it becomes painfully apparent that some “friends” don’t share the same tastes that you do so you have to develop healthy filters to make sure that you are not making some decision just because someone is a “friend” or you follow each other in some social media environment."
Businesses are trying to embrace social media more, realizing the importance of engaging with both customers and potential customers. This engagement begins long before a business relationship is ever formed, and continues well afterward.
True success in social media advertising requires campaigns that marry the channel's granular segmentation capabilities with strong creative that caters to many small segments. While that sounds like what typical search teams offer, there's a difference in how the targeting and creative strategy are executed between search and social. Although the fine-tuned skills of a veteran paid search team can bring tremendous value to social media campaigns, injecting strong creative and participant experiences can take relevance and engagement to new heights.
Today, we’re going to take a look at how YOU are inviting people to comment on your blog. The big question is, is it easy?
It’s time for some tough love, people. There’s no other more off putting action than telling them they have to sign up to comment. When you get ready to comment on someone else’s blog, how willing are you to go through the song and dance you’re putting your readers through?
A recent survey by Awareness provides insights into the challenges and opportunities for social media marketing in businesses.
Nearly 60% of firm don’t spend ANYTHING on social media !
And, only 14% spend more than $30,000 on their social media marketing efforts. And this reflects spending on firms from less than $1 million in revenue to over $100 million. This, despite the fact even the smallest firms in the survey likely spend $50,000+ on traditional advertising and the largest firm probably send $1 million+, according to Entrepreneur.
This article is by Aaron Shapiro, author of Users Not Customers: Who Really Determines the Success of Your Business (Portfolio), and CEO of digital agency HUGE. Microsoft’s revenue from the once-unstoppable Windows franchise is declining.
Users come in many different forms, but they all want the same thing: for it to be easy. We all go online to accomplish a finite task, like check sport scores or buy new shoes—in fact, in 2012, 50% of consumer spending is going to be influenced by or transacted through the Internet, according to Forrester Research—and none of us want to spend a second wondering what to click on next.
If you’re like most artists I know who have done well at engaging in social media, you’re asking yourself the question, “How do I limit the time I spend there, and get back into the studio where I belong?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.