Social Media Marketing Strategies
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Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already

Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already | Social Media Marketing Strategies | Scoop.it
I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them.

 

There are many online marketers, SEOs, copywriters and so on that walk the walk. They do what they say you should do – because they honestly believe it works. Any time you decide to follow a marketing company through their blogs or their social accounts, keep your eyes open. If they don’t practice what they preach, at least to a reasonable degree, they’re just blowing smoke to look good. What they say may make perfect sense, but they don’t believe it.

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How sentiment analysis could predict customer outcomes

How sentiment analysis could predict customer outcomes | Social Media Marketing Strategies | Scoop.it

If you haven’t experienced sentiment analysis tools, you can test out a basic tool at tweetfeel.com. According to the site’s FAQ, the tool monitors positive and negative feelings in Twitter conversations using some “insanely complex algorithms to make sure your results fairly display the true feelings.”

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3Plus International: Sponsors of Change Through Mentoring

3Plus International: Sponsors of Change Through Mentoring | Social Media Marketing Strategies | Scoop.it
You’ve all see the predictions about 2012, I’m sure. 12 Troubling Predictions for Internet Marketers in 2012 is a good example, along with 275 Internet Marketing Predictions for 2012.

 

As women in the tech industry, to other women in the tech industry, we invite you to do the same by joining 3Plus International’s initiative. You can find out more about the mentoring program by reading the 3Plus Mission.

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Culture Eats Strategy For Lunch

Culture Eats Strategy For Lunch | Social Media Marketing Strategies | Scoop.it
Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. ...

 

What a great perspective. How much of this "branding" is more about culture and the new consumer rather than finding a strategy to harness it. Think about it, your newest consumer is still in the land of the unknown, finicky, mobile, and very social. Sharing more information than they need to. But there it is, given without a second thought.

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Brands leaving themselves exposed through social media management

Brands leaving themselves exposed through social media management | Social Media Marketing Strategies | Scoop.it
Globally most companies are mismanaging social media, leaving them open to alarming exposure and risk.

 

 

Top 5 things brand managers should be managing in social media now:

 

1. A social media strategy based on business objectives aligned with appropriate metrics and goals

 

2. An annual social media audit plan including, as a subset, regular Security, Design and Function testing (SDF)

 

3. Staff social media Policy and Guideline documents, along with moderation guidelines for daily moderation of assets (owned and earned)

 

4. Staff training and certification for regular asset managers (owned, earned and pirated)

 

5. A crisis management plan including risk assessment, escalation procedures and contact detail

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Social Media Monitoring for Higher Ed

Social Media Monitoring for Higher Ed | Social Media Marketing Strategies | Scoop.it

Reasons to Listen

 

The goal of social media monitoring is to collect relevant information that will enable you to make better-informed decisions for your institution. Students are among the most active users of social media so you know there is a whole treasure trove of information available. Students, parents, and applicants are talking about your institution whether you’re listening or not.

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Nobody Said Social Media Should Be Simple

Nobody Said Social Media Should Be Simple | Social Media Marketing Strategies | Scoop.it
Simple isn't all it's cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we're playing personally.

 

Please NOTE connect the dots as the picture... Just saying :)

 

Fundamentally, doing social media “right” with equal doses of speed, caring, delight, and panache is not simple. It’s both difficult and incredibly resource-intensive.

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How to Spot a Social Media Faker in Ten Seconds

How to Spot a Social Media Faker in Ten Seconds | Social Media Marketing Strategies | Scoop.it

As time goes by and I spend more time on Twitter, two things seem to be happening. On the one hand, I am finding that the number of great people and amazing relationships I build on a daily basis, is only growing.

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Facebook wants to rewire the way the world works

Facebook wants to rewire the way the world works | Social Media Marketing Strategies | Scoop.it

Zuckerberg says that he believes the social connections Facebook allows users to create are more than just a way for friends to stay in touch. He says they can help to change the world:

 

By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date.


Via The New Company
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5 Commonly Overlooked Non-Social Media Marketing Traffic Strategies

5 Commonly Overlooked Non-Social Media Marketing Traffic Strategies | Social Media Marketing Strategies | Scoop.it
Does the Social media marketing landscape seem a little saturated? 5 commonly overlooked non-social media strategies for driving traffic to you blog.
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10 Things the FBI Knows About Social Media Monitoring You Can Use to Generate Leads and Close Deals

10 Things the FBI Knows About Social Media Monitoring You Can Use to Generate Leads and Close Deals | Social Media Marketing Strategies | Scoop.it
The following post comes from our Inbound Marketing Channel sponsor HubSpot.

 

The FBI recently posted a Request for Information (RFI) for a “social media application.” But, it was really a request for a social media monitoring application. Why? Because the FBI recognizes what many inbound marketers already know and many others are discovering: There’s gold in them thar social media data.

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Social Media Myths Debunked… UNDEBUNKED!

Social Media Myths Debunked… UNDEBUNKED! | Social Media Marketing Strategies | Scoop.it

People love to use the word “debunked” in blog titles.

 

At the time of this writing, there were 40,000 exact match results in Google for “social media myths debunked.” There’s just something heroically Mythbusterish about picking apart commonly-held social media beliefs. But what if it’s the debunkers who need “debunking?”

 

Really enjoyed reading this great post by Scott Cowley. Grazie Mille Scott fun, & wicked smart!

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Social media strategy 2012 | Smart Insights

Social media strategy 2012 | Smart Insights | Social Media Marketing Strategies | Scoop.it

6 key management issues to include within all social media strategies

 

“The reality is that social media as it’s practiced is not designed to deliver a return. We know that there’s an investment – there’s your time, there’s your energy, there’s your opportunity cost because you’re doing this instead of something else. But what’s the ‘r’ – what’s the return that we’re trying to measure? Because it’s certainly not in friends, fans, followers or views”

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17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) | Social Media Marketing Strategies | Scoop.it
Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.
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Level343's comment, February 13, 2012 10:29 AM
Wayne & Enrico you guys are welcome!! ;) enjoy your week and stay warm!
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Is Sentiment Analysis a Subset of Text Analytics?

Is Sentiment Analysis a Subset of Text Analytics? | Social Media Marketing Strategies | Scoop.it
Typically, industry analysts lump sentiment analysis and text analytics together, particularly when they talk about how to find value from social media conversations. But is that the right way to view these two technologies?

 

But is that the right way to view these two technologies? Is sentiment analysis a component of text analytics or is it an application on its own? And either way, what about the human element?

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Collaboration? You Must be Joking!

Collaboration? You Must be Joking! | Social Media Marketing Strategies | Scoop.it
I read this post by Chris Saad the other morning in response to Robert Scoble 's mention in a recent post and I keep thinking about the applicability of its concepts not just for Silicon Valley and the tech community.

 

A great post and something I would encourage all small business to look into. 

 

Acknowledge reality - don't bend to hype. Hype makes expectations hard to live up to. Keep your promises so you can deliver better ones. Start where you can/want to and build from there. Cathedrals, not (ivory) towers.

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Managing Reputation: There’s No Such Thing As Negative Comments…

Managing Reputation: There’s No Such Thing As Negative Comments… | Social Media Marketing Strategies | Scoop.it
If you do it right! And that’s what this article is about. Like death and taxes, some things in business are inevitable.

 

Drop the rope.

Sometimes you won’t be able to please certain people, and the best course of action is to move on and learn from it. You did the best you could. You checked to see if there was a problem on your end and corrected it. You offered a solution. You responded professionally and politely. A certain group of people will always see only the negative, and nothing you do will change that. Instead of concentrating all your energy on this small group of people, pay attention to those who are thrilled with your products and services.

 

It's all about Transactions with Transparency

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Social Media Supports Changing B2B Buying Landscape

Social Media Supports Changing B2B Buying Landscape | Social Media Marketing Strategies | Scoop.it
B2B marketers understand that they are operating in a different environment due to a tighter economy, more rigor around decision-making and social media.

 

Are you looking to grow in 2012? Take a look at this post. Great data, and proof that if you work towards giving higher quality service you will get higher quality clients. 

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7 common social media mistakes (and how to fix them)

7 common social media mistakes (and how to fix them) | Social Media Marketing Strategies | Scoop.it
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare.

 

We're all afraid of making these mistakes...well thought out ideas.

 

Photocredit: http://moyna16.files.wordpress.com/2011/02/mistakes-hiring.jpg

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Level343's comment, February 5, 2012 7:18 AM
Thanks Lisa :) Enjoy your Sunday
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10 Pro Tips for Writers Using Social Media

10 Pro Tips for Writers Using Social Media | Social Media Marketing Strategies | Scoop.it
Six well-known writers, who are experts in personal branding, share how to use social media to push yourself forward in the writing industry.

 

Love this "Fight the urge to promote everything you write — your followers don’t need constant reminders that you’re a great writer."

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Facebook’s biggest change yet: Actions are here

Facebook’s biggest change yet: Actions are here | Social Media Marketing Strategies | Scoop.it
It's the worst-kept secret on the Internet: Facebook Actions, a new way of interacting with apps, content, and brands, are coming to the social network.

At a private event in San Francisco Wedne...

Via Shelly Kramer
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8 Brilliant Examples Of Social Proof On The Web

8 Brilliant Examples Of Social Proof On The Web | Social Media Marketing Strategies | Scoop.it
Demain Farnworth of The Copybot details eight brilliant examples of social proof on the web.

 

Aside from the fact I do like some of these ideas, I'll admit some are pretty cheesy... "Regardless, what Aileen has picked up on is that social proof is now THE thing marketers use to influence the way people do, buy or think, even though social proof isn’t really new to marketing."

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Social Media Maven

Social Media Maven | Social Media Marketing Strategies | Scoop.it

You can't deny Brian Solis is a marketing genius that understand social behavior. Here are a few quotes in this interview that stood out for me.

 

“Traditional marketing is dead among an emerging set of consumers that we are just now identifying,”

 

“In the face of this new era of consumerism, you have three different types of customers. You have a traditional customer, a digital customer, and then you have this social or connected customer that is, for all intents and purposes, a different breed of consumer—they discover and share information and make decisions differently from the other two segments. Therefore, businesses need to employ a whole new generation of marketing to capture their attention and, hopefully, engage them.”

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The Ultimate Guide to Mastering Pinterest for Marketing

The Ultimate Guide to Mastering Pinterest for Marketing | Social Media Marketing Strategies | Scoop.it
Learn everything you need to know about incorporating Pinterest into your company's social media strategy.
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Google+ Plus Demographics Report for United States

Google+ Plus Demographics Report for United States | Social Media Marketing Strategies | Scoop.it
Get comprehensive Google+ demographics and statistics for United States...

 

You can break it down to different countries...cool actually, if you are looking for statistics, gender, demographics for a report. Well worth book marking this site.

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