Social Media Marketing Strategies
14.2K views | +0 today
Follow
Social Media Marketing Strategies
The Social Media Conundrum
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Avoid Ordinary Infographics with These 7 Steps

Avoid Ordinary Infographics with These 7 Steps | Social Media Marketing Strategies | Scoop.it
The last thing the world needs is yet another crappy infographic. This post walks through the 7 steps to successful infographics.

 

Whether you’re creating infographics for yourself or for a client, you should have a strategic roadmap leading from idea to promotion. Following the 7 steps above can help get results that only the most successful infographics achieve.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Facebook Brand Page Timeline Checklist

Facebook Brand Page Timeline Checklist | Social Media Marketing Strategies | Scoop.it
A checklist of what you need to know and what you need to fix for Facebook's new timeline format...

 

Facebook has also removed the minimum of 25 fans/followers to get a vanity URL. In the age of Fiverr.com it was a pointless restriction that was easy to overcome.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Internet: It's Like Real Life, Only With Buttons

The Internet: It's Like Real Life, Only With Buttons | Social Media Marketing Strategies | Scoop.it
Every time I read about social media these days, I end up hearing about how social sharing metrics are becoming a bigger factor in everything from organic rankings to driving additional clicks from visitors already on your site.
more...
No comment yet.
Scooped by Level343
Scoop.it!

The Truth About Online Reputation Management

The Truth About Online Reputation Management | Social Media Marketing Strategies | Scoop.it

Occasionally, Wikipedia has spot-on information. On this occasion, it’s their definition of online reputation management: “Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.

 

[It's] the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.”

more...
No comment yet.
Scooped by Level343
Scoop.it!

Is Your Social Media Marketing a Turn Off?

Is Your Social Media Marketing a Turn Off? | Social Media Marketing Strategies | Scoop.it
Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think.

 

Some intersting stats here

 

"An enormous number—93 percent—understood that companies use social networking to get new customers, while 91 percent agreed that businesses use social networks to disseminate information about their products and services to potential customers. More than half thought that a company needed a Facebook page to stay relevant."

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Buck Starts Here – Measuring the ROI of Content Marketing Through Social Media

The Buck Starts Here – Measuring the ROI of Content Marketing Through Social Media | Social Media Marketing Strategies | Scoop.it
Use the Right Content Marketing Metrics and Strategy to Produce Real Results I believe it is a very exciting time for content marketing.

 

Another reason to "connect the dots" 

 

Customer centric e-marketing uses content as the essential hub, the draw that brings people to your website or micro-site, where you can track their activities and capture their information; from there it is relatively easy to connect the dots between the campaign and sales that result.

more...
No comment yet.
Scooped by Level343
Scoop.it!

FTC Chairman: New Google Privacy Plan Forces Consumers to Make a “Brutal Choice”

FTC Chairman: New Google Privacy Plan Forces Consumers to Make a “Brutal Choice” | Social Media Marketing Strategies | Scoop.it
"It's a fairly binary and somewhat brutal choice that they are giving consumers."...

 

A brutal choice.

 

Not exactly a ringing endorsement of these new privacy settings that Google contends are in everyone’s best interests.


And while Leibowitz concedes that Google is offering consumers a clear disclosure on its plans, his characterization of it suggests some discomfort with its implementation.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Social Media and ROI: Some clarity. (Again.)

Social Media and ROI: Some clarity. (Again.) | Social Media Marketing Strategies | Scoop.it
I told you I would bring back this post regularly. Here it is again, until the day when everyone understands how simple this is. Okay, here we go:
If you are still having trouble explaining or ...

 

The problem is that the question can’t be answered as asked: Social media in and of itself has no cookie-cutter ROI. The social space is an amalgam of channels, platforms and activities that can produce a broad range of returns (and often none at all).

 

When you ask “what is the social media or ROI,” do you mean to have Facebook’s profit margins figure in the answer? Twitter’s? Youtube’s? Every affiliate marketing blog’s ROI thrown in as well?

more...
No comment yet.
Scooped by Level343
Scoop.it!

Some Perspectives on Pinterest

Some Perspectives on Pinterest | Social Media Marketing Strategies | Scoop.it

I found this intersting post about Pinterest. Keep in mind this is written by the head of social media (Scott Monty) for Ford Motor Company.

 

I wonder if they are using Pinterest? :) It's not bad, as far as reviews go however, he seems to be in love with the damn thing. Who am I to argue? I'm simply the currator, doing my job for you wonderful readers. 

more...
No comment yet.
Scooped by Level343
Scoop.it!

Op-Ed: Thinking twice when using social media

Op-Ed: Thinking twice when using social media | Social Media Marketing Strategies | Scoop.it
Social media has pretty much changed the dynamics of the social web. While individual communities have been a part of the web since its inception, how the socialized web exists has significantly changed over time.

 

Digital footprints are everywhere, and perhaps not unlike fossilized footsteps, electronic traces may not disappear so quickly either; chances are they are saved by someone, somewhere. By maintaining a good social media reputation, it is a lot easier to reduce the possibility of creating an undesired situation.

more...
No comment yet.
Rescooped by Level343 from Sitebuilding 2.0, SEO 2.0, marketing 2.0 and more
Scoop.it!

Study Shows Women Are Smarter Than Men About Social Media

Study Shows Women Are Smarter Than Men About Social Media | Social Media Marketing Strategies | Scoop.it
When it comes to managing their social media profiles, women, on average, behave more like mature, responsible adults while men act like impulsive adolescents.

 

Are we really surprised? Yet, only 10-15% of women are in positions of power and decision making in large social networks. Something wrong with that picture don't you think?


Via Rita Niland
more...
Level343's comment, February 26, 2012 12:12 PM
You're welcome Gerrit :) enjoy your weekend!
Level343's comment, February 26, 2012 12:53 PM
Roberto, grazie mille for sharing ;)
Scooped by Level343
Scoop.it!

How to achieve REAL results through Social Media

How to achieve REAL results through Social Media | Social Media Marketing Strategies | Scoop.it
What makes certain companies better at social media than others? Do they have any secrets into Facebook Fan acquisition or do they have a master social ninja guarding their e-reputation?
more...
No comment yet.
Scooped by Level343
Scoop.it!

How vulnerable does social media make you?

How vulnerable does social media make you? | Social Media Marketing Strategies | Scoop.it
LAS VEGAS—As providers use social media more and more, there are certain legal liabilities that they need to consider. However, a well-defined policy may help clarify for hospital employees what is permitted facility-wide, according to a Feb.

 

In formulating a social media policy, Balow recommended that providers focus on what employees can do, including:

 

* Be transparent and authentic.
* Be responsible for what you write.
* Protect PHI and proprietary information.
* Use common sense and common courtesy.
* Think twice before you hit post!

 

So simple yet so many people fail.. what's that saying "The tongue weighs practically nothing, but so few people can hold it."

more...
No comment yet.
Scooped by Level343
Scoop.it!

Why the Kony2012 Non-Profit Marketing Campaign is Already a Success

Why the Kony2012 Non-Profit Marketing Campaign is Already a Success | Social Media Marketing Strategies | Scoop.it
Kony2012 has leapt to the top of everyone's news feeds by overcoming the 3 great obstacles faced by all social good campaigns discussed here.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Why Social Media Monitoring is Like Fishing

Why Social Media Monitoring is Like Fishing | Social Media Marketing Strategies | Scoop.it
Post image for Why Social Media Monitoring is Like Fishing...

 

There are two important rules to keep in mind when trying to analyze data gathered from web monitoring.

 

1. Web monitoring is like fishing.

2. Begin with the end in mind.

 

First, let’s tackle the fishing analogy. It’s corny but it’s true. Gathering data in the sea of spam of the world wide web is tricky. You have to use the right “bait” to find the information you need. You have to fish in the right location to find the data that’s important for your topic.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Right to Demand Your Social Passwords?

The Right to Demand Your Social Passwords? | Social Media Marketing Strategies | Scoop.it
Early in the morning on March 6, 2012, the news poured into the online world from MSNBC.com’s Red Tape section. Government agencies and colleges demand applicants’ Facebook passwords, the headline reads.
more...
No comment yet.
Scooped by Level343
Scoop.it!

How Brands Can Use Pinterest Without Breaking the Law

How Brands Can Use Pinterest Without Breaking the Law | Social Media Marketing Strategies | Scoop.it
Tools For ThoughtHow Brands Can Use Pinterest Without Breaking the LawAdAge.com (blog)We're not going to kid you, this risk reduction strategy will significantly limit your ability to pin and re-pin content found on Pinterest to your company's...
more...
No comment yet.
Scooped by Level343
Scoop.it!

Why People Share: The Most Overlooked Part of Social Media Marketing

Why People Share: The Most Overlooked Part of Social Media Marketing | Social Media Marketing Strategies | Scoop.it
A lot of great marketers make lousy social media marketers.

 

1. Social media marketing doesn’t work unless people share; and

 

2. People share content for specific reasons, most of which have to do with how it makes them feel about themselves.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Law firms: Facebook Credits violates antitrust law

Law firms: Facebook Credits violates antitrust law | Social Media Marketing Strategies | Scoop.it
Facebook is once again being accused of violating U.S. antitrust laws by requiring that social game developers use Facebook Credits on its platform.

 

Facebook is forcing game developers to use Facebook Credits in order to access its social-gaming platform. But Facebook originally told developers that this platform was completely free and that developers could keep the profits they earned.

more...
No comment yet.
Scooped by Level343
Scoop.it!

6 steps to a smart Google+ strategy

6 steps to a smart Google+ strategy | Social Media Marketing Strategies | Scoop.it
SPYW integration in Google search results opens up Google+ content to the billions worldwide. Here are 6 steps to a smart Google+ strategy to leverage this platform.

 

Granted, if you follow us then you know we're not big Google fans. But we can still share others opinions. Here is a great post by Courtney Ramirez. Nice job!

more...
No comment yet.
Scooped by Level343
Scoop.it!

Team Hallam Top Tips: Google+

Team Hallam Top Tips: Google+ | Social Media Marketing Strategies | Scoop.it
Google+
This is another blog post in our series of Team Hallam Top Tips.

 

As with any social network you need to make sure that:

a) That your target market is actually active on there at the moment or are likely to be in the future

b) That you don’t jump in blind. You need to make sure that you know what the platform can offer and if you are going to use it that you have some sort of strategy.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Every 60 seconds in social media (infographic)

Every 60 seconds in social media (infographic) | Social Media Marketing Strategies | Scoop.it
A single minute may be barely enough time to construct a rational thought, but it's time enough for social media denizens to inundate the web with their status updates, tweets, checkins, and photos.

 

Every 60 seconds in social media, two million videos are viewed on YouTube, 700,000 messages are delivered by way of Facebook, 175,000 tweets are fired off into the ether, and 2,000 Foursquare check-ins tell the world where we are.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Academic Uses of Social Media

Social media — from blogs to wikis to tweets — have become academic media, new means by which scholars communicate, collaborate, and teach. This distinguishe...

 

This distinguished panel of Harvard faculty discuss how they are adopting and adapting to new communication and networking tools

more...
No comment yet.
Scooped by Level343
Scoop.it!

Social Media Marketing Strategies You Need

Social Media Marketing Strategies You Need | Social Media Marketing Strategies | Scoop.it
Social media marketing strategies you need to succeed.

 

Some solid advice, especially your RSS feed. But remember just because it's there is not enough. Promote it people.

more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Effectively Market with Memes (Without Forcing It)

How to Effectively Market with Memes (Without Forcing It) | Social Media Marketing Strategies | Scoop.it
Memes can be the ultimate viral marketing vehicle. Learn where they come from, why they eventually fizzle out, and how to work these viral phenomena into your marketing strategy.

 

7. Accept your fate.
Memes are fickle. Understand that and make them work for you to the best of your ability. It’s impossible to always build a successful campaign around a meme, so just own it and embrace the ride, good or bad. No matter how far your meme strays from your original goal, accept it. Otherwise, you may end up harming or curbing your campaign.

more...
No comment yet.