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Social Media Marketing Strategies
The Social Media Conundrum
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What Motivates Readers to Share?

What Motivates Readers to Share? | Social Media Marketing Strategies | Scoop.it
This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop ...

 

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. For you to understand the scales involved, it helps to visualize a hypothetical set of percentages. If you email 900 people, and 20% of them notice and open the message, and then 10% of those readers forward it to a friend, your email message was shared 18 times.

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How Much Does Social Media Cost Companies in 2012?

How Much Does Social Media Cost Companies in 2012? | Social Media Marketing Strategies | Scoop.it
Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much...

 

Photo Credit: http://thesmartlysocal.com/wp-content/uploads/2010/09/070322money.jpg

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How to publish a proper list of Social Business ROI examples.

How to publish a proper list of Social Business ROI examples. | Social Media Marketing Strategies | Scoop.it
Let's move on from bad examples and inflated egos, and instead look at social business ROI reporting in a more productive way. Here is a quick 5-step guide in case you ever want to publish your o...

 

Always a pleasure sharing Olivier's wonderful posts.

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26 Great Facebook Landing Page Examples

26 Great Facebook Landing Page Examples | Social Media Marketing Strategies | Scoop.it
Welcoming people has been a sign of respect and politeness for a long, long time. Businesses can do the same and welcome users who arrive at their page.

 

Love this example...

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Five Tech Trends Impacting Business Innovation in 2012

Five Tech Trends Impacting Business Innovation in 2012 | Social Media Marketing Strategies | Scoop.it
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
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New Report on Top Areas for Social Marketing Investment | Biggest Social Marketing Challenges in 2012

New Report on Top Areas for Social Marketing Investment | Biggest Social Marketing Challenges in 2012 | Social Media Marketing Strategies | Scoop.it
Image We are excited to share our annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.
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4 Things Someone Needs to Tell You Before You Go ‘All In’ with Social Media Marketing

4 Things Someone Needs to Tell You Before You Go ‘All In’ with Social Media Marketing | Social Media Marketing Strategies | Scoop.it
Many times the sugar coating about what Social Media Marketing can do to enhance your businesses online success needs to cease.. and the truth needs to be revealed!
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How To Never Run Out of Social Media Content

How To Never Run Out of Social Media Content | Social Media Marketing Strategies | Scoop.it
Given the spontaneity of social media, it may be surprising to hear you should be planning out your social media posts well in advance.
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Tapping Social Networks for Design Research Recruiting

Tapping Social Networks for Design Research Recruiting | Social Media Marketing Strategies | Scoop.it
Industrial Design content and community site - articles, discussions, interviews and resources.

 

Here's one example of the benefits in using Social Networks. Really great idea.

The key benefits of carrying out recruiting in-house are, making effective use of social networking platforms and online tools are:

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Warning: Social Media Marketing Risks

Warning: Social Media Marketing Risks | Social Media Marketing Strategies | Scoop.it

I ran across a great report from Altimeter Group published by Jeremiah Owyang warning forms about dangers lurking in their social media marketing strategy.

 

Social Media Marketing Risk 1: No Strategy

 

 

 

Phot credit Ben Heine 

http://www.flickr.com/photos/southbankcentre/galleries/72157623968525591/

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6 Steps in Developing a Social Media Strategy

6 Steps in Developing a Social Media Strategy | Social Media Marketing Strategies | Scoop.it
Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here.
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The Average Large Company Has 178 Social Media Accounts [Shocking Data]

The Average Large Company Has 178 Social Media Accounts [Shocking Data] | Social Media Marketing Strategies | Scoop.it
Uncover some remarkable social media data and understand what it means for social media marketing.

 

I've heard parents are securing their childrens accounts... so why not this?

Why it Might Be Happening (And Actually Makes Sense)

1.) People are claiming accounts in anticipation for future use. This makes sense if you're planning for things like product launches or expansion to other cities and countries. In fact, that's probably a common occurrence for larger companies, and is a social media best practice.

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Why the Future of TV Won’t Be Here Soon

Why the Future of TV Won’t Be Here Soon | Social Media Marketing Strategies | Scoop.it
Social TV, Web TV, etc are all fine. But regular people want to pay less for the stuff they want. And getting that to happen is going to require a lot of work.

 

That’s not nearly as sexy as The End Of TV As We Know It, but it is doable. And I’ll definitely holler about that one if and when we see it.

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5 Tips to Curate Social Media Content That Gets Shared

5 Tips to Curate Social Media Content That Gets Shared | Social Media Marketing Strategies | Scoop.it

Your digital footprint may be permanent, but every moment is new. Every moment is a chance to be a better you and to make the world a better place. Online and off. How you curate your social media content is an adventure in being you.

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Developing a Social Media Engagement Strategy

Developing a Social Media Engagement Strategy | Social Media Marketing Strategies | Scoop.it
Take a closer look at the best practices of a social media engagement strategy, so you can develop an engagement plan for your brand or client.

 

Nice article by Article by Diana Urban. Fresh ideas with a good plan. I'd be careful in regards to making this too much of a cookie cutter campaign. Always best to customize per your data and client goals.

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How to Practice Social Media Etiquette

I like the way Michael Thomas thinks... some great takes away points. 

 

Separate business and pleasure. One of the most important things on Facebook is to separate business and personal content. It is worthwhile setting up a second personal account with your business’ name at the end of yours (which can be changed if necessary later on), to keep the audiences separate.

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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Social Media Marketing Strategies | Scoop.it
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services.
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5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications

5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications | Social Media Marketing Strategies | Scoop.it
As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market...
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Six Ways to Throw Your Audience a Curveball (in a Good Way)

Six Ways to Throw Your Audience a Curveball (in a Good Way) | Social Media Marketing Strategies | Scoop.it
How you need to shake things up in your content marketing and social media strategies to surprise your audience and reach new market exposure...
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Do a Social Media Evaluation as Part of Your Website Redesign

Do a Social Media Evaluation as Part of Your Website Redesign | Social Media Marketing Strategies | Scoop.it
When considering a website redesign plan do a thorough social media evaluation.

 

1. What channels am I using to promote my website?
2. Is the traffic from social media sites relevant to my page?
3. Can people connect with me through social media?
4. Can visitors easily share my content through social media?

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5 Exercises in Perceptive Listening

5 Exercises in Perceptive Listening | Social Media Marketing Strategies | Scoop.it
Listening is a skill that all marketers must develop. Or, perhaps more accurately, redevelop.

 

I believe that one of the master skills of any marketer, manager, or educator is the ability to listen perceptively to what our prospects, customers, staff and community members are saying. And I further believe this is something we all have to work at.

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4 Essential Social Media Tools | Practical eCommerce

4 Essential Social Media Tools | Practical eCommerce | Social Media Marketing Strategies | Scoop.it

While no one tool does everything, I opt for those that are the most comprehensive — and affordable for a small business budget.

 

Having tested a number of such tools over the years, these are the ones I use repeatedly.

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Social Media Drives Brand Loyalty

Social Media Drives Brand Loyalty | Social Media Marketing Strategies | Scoop.it
Whether you are selling cars, cigars or clothing, brand loyalty is all about using Social Media in order to connect to the consumer and gain instant feedback.

 

Although very influential, the outdoor market is large and fragmented, but this fragmented market offers opportunities for niche bloggers to communicate and offer value to our readers. Those of us who use social media are reaping the benefits of brand recognition, increased web traffic, and loyal engaged customers.

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Ten Social Media Strategies to Define a Successful 2012

Ten Social Media Strategies to Define a Successful 2012 | Social Media Marketing Strategies | Scoop.it

No article should matter after this one. Well done Brian this is spot on!

 

Regardless of technology, the future of business isn’t created, it’s co-created. To succeed, it takes a culture of customer centricity and the ability to recognize new opportunities and adapt based on what they present.


In the words of Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.”

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How To Improve Site Credibility Through Search & Social Media

How To Improve Site Credibility Through Search & Social Media | Social Media Marketing Strategies | Scoop.it
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet.

 

Personally I don't find 20 year olds attractive, but this isn't my story ;)

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