Social Media Marketing Strategies
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Social Media Marketing Strategies
The Social Media Conundrum
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The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC] - AllTwitter

The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC] - AllTwitter | Social Media Marketing Strategies | Scoop.it
The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC]...

 

In the early days of social, there was BBS or Bulletin Board System. Remember those? If you do, don’t feel old – you’re part of a revolution! This was one of the first ways that people used the internet to send messages back and forth, and upload data to share with one another. It’s like the first Facebook!

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Ethics and Social Media: Where Should You Draw The Line?

Ethics and Social Media: Where Should You Draw The Line? | Social Media Marketing Strategies | Scoop.it
It's hard to navigate the tricky world of business ethics in social media. Check out these insights from those who study it.

 

Is There a Logical Connection Between Ethics and Social Media? - Great question

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Crystal Mapping Video Tutorial - Mark Wogan

Map it, See it, Know it.

 

Create a map of any subject, see it in your minds eye, instantly recall it when you need it. Visualisation is a key skill in turning information into knowledge. Improve your revison and exam success with crystal maps. Also use maps in business and for personal development.

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When ROI Represents the Realization of Influence

When ROI Represents the Realization of Influence | Social Media Marketing Strategies | Scoop.it

If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]

 

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…

 

For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.

 

Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/


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Online Reputation Management

Online Reputation Management | Social Media Marketing Strategies | Scoop.it

“It takes 20 years to build a reputation and five minutes to ruin it.”- Warren Buffett

 

An executive or corporations reputation can be destroyed in a matter of a few minutes online by almost anyone! A disgruntled employee, an unhappy customer, a client or even a competitor.

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Where are the professionals? Reflections on the #sxsmroi panel debacle.

Where are the professionals? Reflections on the #sxsmroi panel debacle. | Social Media Marketing Strategies | Scoop.it
I was scheduled to participate in a panel on Social Media and ROI at the #sxswi conference this week. My schedule being what it is, I couldn’t be in two places at once and had to make the pai...

 

How much of this is boo-hoo & how much ahs validity? I question this drama,  but well worth currating. 

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Ten of the most innovative Twitter brand campaigns with videos

Ten of the most innovative Twitter brand campaigns with videos | Social Media Marketing Strategies | Scoop.it
Twitter has always been a great place for brands and businesses to engage with their communities and these ten campaigns are among the most innovative...

 

In some ways, you can do far more with Twitter than you can with the more restrictive Facebook pages, but that will probably change as Twitter start to introduce their own self service ad platform over the course of the year. If you are thinking of creating a Twitter brand campaign, here are ten of the best to take a little inspiration from.

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10 reasons why customer service has failed to wake up to social media

10 reasons why customer service has failed to wake up to social media | Social Media Marketing Strategies | Scoop.it
When you read that just 11% of retailers respond to negative comments on Facebook, while 81% of businesses use social media for marketing, it’s clear that something has gone drastically wrong in the world of social customer services.

 

2. Culture
Many organisations are still struggling to implement an internal culture that allows staff to engage with customers via social media. 30% of UK companies still ban their staff from using social networks at work.

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How to Track Traffic From Pinterest in Google Analytics

How to Track Traffic From Pinterest in Google Analytics | Social Media Marketing Strategies | Scoop.it
How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics.

 

It’s hard to ignore Pinterest‘s explosive growth over the past year. In a very short period of time, the social network has gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors.

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Think Before You Pay Too Much for Social Media Monitoring

Think Before You Pay Too Much for Social Media Monitoring | Social Media Marketing Strategies | Scoop.it
With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would ...

 

Track Only the Social Media Metrics That Matter
You can spend as much time messing with your social media tracking system as you do with social media itself. And, when you’re juggling many different marketing initiatives, you can’t afford another time drain.

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Top 5 Social Curation Sites

Top 5 Social Curation Sites | Social Media Marketing Strategies | Scoop.it

These days anyone can become a social curator, sharing links, sites and information with the rest of the world. Pandia takes a look at the best curation tools.

 

Not sure I agree with that statement. Maybe if they said anyone can become a curator, but only the best/creative/intelligent/campaign driven editors can become "great" curators....

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Marketing to Your DNA: The Next Frontier for Privacy

So if you thought behavioural marketing was intrusive, what if marketers used your personal DNA as a marketing tool? On the face of it DNA marketing will be controversial but it might also bring some sanity into the CMO's office.

 

“If a company could access your DNA and could find out you like bitter tastes or are lactose intolerant they could market very specifically to your tastes. Sequencing a person DNA used to cost hundreds of thousands of dollars. But the cost is dropping dramatically. Today it costs $1,000 to sequence your DNA, which provides about a million points of data about your body.”

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Avoid Ordinary Infographics with These 7 Steps

Avoid Ordinary Infographics with These 7 Steps | Social Media Marketing Strategies | Scoop.it
The last thing the world needs is yet another crappy infographic. This post walks through the 7 steps to successful infographics.

 

Whether you’re creating infographics for yourself or for a client, you should have a strategic roadmap leading from idea to promotion. Following the 7 steps above can help get results that only the most successful infographics achieve.

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The hidden persuaders come out of the closet

The hidden persuaders come out of the closet | Social Media Marketing Strategies | Scoop.it

David Ogilvy, back in the 60’s, remarked that “The consumer is not a moron. She is your
wife”.

 

One, because they believe most of today’s consumers, in the age of information overload and multitasking, will only give the commercial about 5% of their attention – so every point has to be delivered like a brick through a window, with an accompanying voiceover that gives a running commentary for those whose subconscious may be elsewhere during that 30 second slot.

 

Two, today’s consumers are sufficiently streetwise to recognise a hidden selling message. So why try to disguise it – let’s just give it to them straight.

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How to avoid the social media time suck

How to avoid the social media time suck | Social Media Marketing Strategies | Scoop.it
For all the perks, conversations, and general brand engagement that it offers, I have a startling confession to make: social media can suck up your time-- but only if you allow it to. ...

 

If your job is to build awareness of your product or brand, you’re certainly not going about it with an end goal in sight (right?).

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Search VS Social Media – Combat of Online Marketing Strategies

Search VS Social Media – Combat of Online Marketing Strategies | Social Media Marketing Strategies | Scoop.it

With span of time, search and social have been used as online marketing strategies for business that complement each other.

 

However, there lies the strong conflict in the Market, whether to invest in social media strategy more than the other, or to only pursue search marketing strategy but not the other.

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Olivier Blanchard Basics Of Social Media Roi

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative.


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Five Reasons to Use Social Media Analysis

Five Reasons to Use Social Media Analysis | Social Media Marketing Strategies | Scoop.it
Companies want to know what their customers or potential customers are saying about them and their competitors.

 

There are five reasons organizations should use SMA tools, namely: Gain a Competitive Advantage; Learn from Your Customers; Enhance Your Products and Services; Better Target Marketing Efforts; and Market Innovation.

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How to Maintain Traditional Customer Service in the Social Media Age

How to Maintain Traditional Customer Service in the Social Media Age | Social Media Marketing Strategies | Scoop.it
Social media requires you to track a new set of customer service metrics. Learn how to balance social and traditional customer service channels.

 

Bottom Line: Adapt and Evolve

 

Consumer facing companies will have to learn the rules of the road for social service 2.0 if they want to survive. SLAs with long windows of response time simply don’t work on today’s public social platforms.

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Social media is about social science not technology

Social media is about social science not technology | Social Media Marketing Strategies | Scoop.it

A more sophisticated view of the customer is necessary to move beyond a static view of relationships. It’s time to get informed and emotional about customers. Doing so opens the doors to new touchpoints that are emerging and those that have already surfaced. Then and only then can we redefine online relationships to signify the way in which two or more people or organizations regard and behave toward each other.

 

If ignorance is bliss, awareness is enlightening…

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Pinterest Data You Can't Ignore: The Ultimate Guide to Pinterest [infographic]

Pinterest Data You Can't Ignore: The Ultimate Guide to Pinterest [infographic] | Social Media Marketing Strategies | Scoop.it

Could Pinterest become one of the next social media giants and join the ranks of Facebook, Twitter, and LinkedIn? Possibly, but we’ll let the numbers speak for themselves.

Behold, the Power of Pinterest:

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How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More | Social Media Marketing Strategies | Scoop.it
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay in the tweet game without losing time and money.

 

Simplicity and Visibility

Twitter’s popularity rose out of its simplicity. It’s notoriously the first platform to break news, share news and indexes faster than Google. In this world of uber connectivity, being simple and being first is key to influence and attracting.

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How to Cross Post From Twitter to Your Facebook Page

How to Cross Post From Twitter to Your Facebook Page | Social Media Marketing Strategies | Scoop.it
Maximize the value of your Facebook and Twitter accounts by cross posting from one to the other...

 

The one downside to this approach is that Twitter and Facebook become identical. If you want to post to only one account you have to log in and do it to that account. It’s a minor annoyance but, with the time you save over the long haul , you should still get more return from less work.

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The 6 Basic Organizational Attitudes Toward Social Media

The 6 Basic Organizational Attitudes Toward Social Media | Social Media Marketing Strategies | Scoop.it
By Anthony J. Bradley and Mark P. McDonald Our research has uncovered a spectrum of six basic organizational attitudes — folly, fearful, flippant, formulating, forging, and fusing — about social media.

 

These six F’s can play an important role in the success of your collaboration efforts. In fact, the attitudes within a large organization will most likely vary across units. Be sure to identify and understand this variation.

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How Using Microdata Can Improve Your Website SEO

How Using Microdata Can Improve Your Website SEO | Social Media Marketing Strategies | Scoop.it
Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to...
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