Social Media Marketing Strategies
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Social Media Marketing Strategies
The Social Media Conundrum
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Social Media Marketing

Social Media Marketing | Social Media Marketing Strategies | Scoop.it
Eight steps to successful social media marketing.

 

As the first step this is one of the most inportant ones...

1) An understanding of disparate platforms and technology. Web 2.0 changed everything – to be successful in social media marketing, your brand needs to embrace many/many platforms, syndicate your content (text, images, video, audio, podcasts, blog posts, etc.) across all platforms.

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My Top 5 Favorite Organizational Social Media Myths

My Top 5 Favorite Organizational Social Media Myths | Social Media Marketing Strategies | Scoop.it
Have you heard crazy myths like social media is free? Check out my top 5 organizational myths about social media and share others you have heard!

 

If you don’t think you can develop an ROI on your social media activities, you’ve already lost half the corporate battle. As I mentioned in myth #1, social media engagement is going to require investment and resources. To get the required funding, you’re going to need to demonstrate to your executives that it’s worth taking resources from another project and devoting them to yours. That ROI is going to be unique to your organization, so look for ways to either reduce costs internally or increase sales, donations, or other revenue for your organization. A few good places to start looking for an ROI on social media can be found here, but be your company may offer other unique possibilities.

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6 Habits of True Strategic Thinkers

6 Habits of True Strategic Thinkers | Social Media Marketing Strategies | Scoop.it
You're the boss, but you still spend too much time on the day-to-day. Here's how to become the strategic leader your company needs.

 

In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you have others to do all that and it's time for you to "be strategic."

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THE Comprehensive Guide to Social Media Measurement

THE Comprehensive Guide to Social Media Measurement | Social Media Marketing Strategies | Scoop.it
Finally! An actionable guide to measuring the effectiveness of social media!

 

Note: This is a beefy article. It's meant to be a comprehensive guide for anyone that uses social media and does not yet measure it. The best way to digest it all is by trying each suggestion while you read along. Bookmark this page and come back to it as you learn.

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5 Ways Social Media Helps Increase Website Conversion

5 Ways Social Media Helps Increase Website Conversion | Social Media Marketing Strategies | Scoop.it
If you are a savvy business owner looking to increase website conversion, an integrated, authentic social media strategy is imperative to achieving the results...

 

When you use Social Media to genuinely and authentically express who you are, you will by proxy attract people who are just like you, people who are most likely interested in your brand. These types of visitors increase website conversion.

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Google Analytics Social Reports: This Week in Social Media

Google Analytics Social Reports: This Week in Social Media | Social Media Marketing Strategies | Scoop.it
Welcome to our weekly edition of what's hot in social media news.

 

These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”

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Igniting Movements Around a Social Heartbeat

Igniting Movements Around a Social Heartbeat | Social Media Marketing Strategies | Scoop.it
Social movements have huge implications on brands – and many have started to get involved. Here's how.

 

So how do brands go about creating movements?

 

A movement is emotional, not rational and can only start when you get people to believe in something. Using the same framework above, the motivation phase should begin with the brand as a catalyst. The brand needs to present a unique point of view that people can subscribe to. This could be in the form of an issue or problem that is seeded into the ecosystem where people can discuss and debate about.

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The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement

The 6 Pillars Of Social Commerce: Understanding The Psychology Of Engagement | Social Media Marketing Strategies | Scoop.it
Social media is about social science, not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks.

 

Gotta love this

 

"The A.R.T. of Engagement
In social media and online engagement, the social sciences of psychology, anthropology, communication, economics, human geography, et al., are essential in building meaningful relationships and influencing mutually beneficial behavior. This means that you as a CMO, a new media or creative strategist, or an engineer of user experiences, must first articulate and ultimately design what it is you want the user experience to emulate or evoke."

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10 of the Best Social Business Communities & Why They are Important

10 of the Best Social Business Communities & Why They are Important | Social Media Marketing Strategies | Scoop.it
Want to convince your company to start an online community?.

 

Why These 10?
While this list is in no way comprehensive, these 10 communities are uniquely providing top-line and bottom-line benefits for their companies.

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How To Use Neuroscience For Insight Into The Social Customer

How To Use Neuroscience For Insight Into The Social Customer | Social Media Marketing Strategies | Scoop.it
Written by Kevin Dean, originally published at Social Business News...

 

Effective content that grabs a consumer’s Attention and is Engaging, creates Awareness

 

Effective content that grabs a consumer’s Attention and is Memorable, becomes a Novelty

 

Effective content that is Memorable and Engaging, leads to intent to Purchase

 

The key word in all of these scenarios is Effectiveness. So, what is it that creates Effectiveness?

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Level343's comment, March 20, 2012 7:35 AM
Martin $ Gerrit thanks for taking the time to say thank you :)
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5 Social Media Marketing Strategies Designed for Lead Generation

5 Social Media Marketing Strategies Designed for Lead Generation | Social Media Marketing Strategies | Scoop.it
5 Social Media Marketing Strategies designed for lead generation and increased website traffic.

 

However, research shows that most Internet consumers look to user-generated reviews and comments before buying a product or service.

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The State of Social Media Marketing in 2012 [Study]

The State of Social Media Marketing in 2012 [Study] | Social Media Marketing Strategies | Scoop.it
Social media marketers will focus on 3 top priorities in 2012: Increased presence, increased publishing frequency, and robust management and monitoring.

 

Key findings and takeaways from the report include:

 

Marketers are looking to invest heavily in social media marketing in 2012, and their top areas of investment will be in presence, frequency, and processes.


The top social marketing challenges are resources and ROI.


Facebook, Twitter, and LinkedIn are the dominant platforms used by marketers.

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The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC] - AllTwitter

The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC] - AllTwitter | Social Media Marketing Strategies | Scoop.it
The Ultimate Timeline Of Social Networks, 1960-2012 [INFOGRAPHIC]...

 

In the early days of social, there was BBS or Bulletin Board System. Remember those? If you do, don’t feel old – you’re part of a revolution! This was one of the first ways that people used the internet to send messages back and forth, and upload data to share with one another. It’s like the first Facebook!

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Most of world interconnected through email and social media

Most of world interconnected through email and social media | Social Media Marketing Strategies | Scoop.it
NEW YORK (Reuters) - Most of the world is interconnected thanks to email and social networking sites such as Facebook and Twitter, according to a new poll released on Tuesday.Eighty five percent of people...

 

Here's some intersting data... More than eight in 10 Indonesians and about 75 percent of people in Argentina, Russia and South Africa visit social media sites, the new Ipsos/Reuters poll showed.

Although Facebook and other popular social networking sites, blogs and forums, were founded in the United States the percentage of users was lower at six in 10, and in Japan it fell to 35 percent, the lowest of the 24 countries in the global survey.

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NationBuilder Lets Any Campaign - Yes, Even Yours - Build a Following

NationBuilder Lets Any Campaign - Yes, Even Yours - Build a Following | Social Media Marketing Strategies | Scoop.it
NationBuilder aims to bring the organizing technology used by major political campaigns to any local candidate, non-profit or other group.

 

And they say Empire Avenue is silly... How else could I have found this great post! 

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5 Deadly Sins of Social Content

5 Deadly Sins of Social Content | Social Media Marketing Strategies | Scoop.it
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.

 

Two of the hottest topics in the digital marketing space over the past year have been social media and content marketing. The funny thing is, content has been "hot" for a very long time. In particular, the B2B world has used content to romance customers across long buying cycles with great success for many years.

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27 Resources for Assessing and Maximizing Social Media ROI

27 Resources for Assessing and Maximizing Social Media ROI | Social Media Marketing Strategies | Scoop.it
Understanding social media ROI (Return on Investment) is increasingly important as marketing managers need to both defend their social media marketing spend...

 

Great links thank to Angela Hausman. 

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3 Things you Forgot About Quora That Make it a Secret Marketing Weapon

3 Things you Forgot About Quora That Make it a Secret Marketing Weapon | Social Media Marketing Strategies | Scoop.it
If only there existed a social network where fellow marketers, business leaders and high-profile investors could easily engage - duh.. Quora...!

 

This community very much exists — it’s called Quora. Positioned as a question and answer (Q&A) engine, the platform has evolved into a peer-driven, substantive resource for millions of business leaders, students, journalists, marketers, designers, engineers, and high-tech aficionados who have one thing in common: a desire for knowledge.

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Tips and Tactics for Optimizing Your Local Place Pages

Tips and Tactics for Optimizing Your Local Place Pages | Social Media Marketing Strategies | Scoop.it
This afternoon I attended the panel presentation titled Local Myth Busters - Local Optimization Facts Proven or Debunked which featured four very...

 

Key Takaways

 

1. Optimize your place profile
2. Find out relevant unique categories
3. Optimize content on your website social network links
4. Facilitate your customer in leaving revewis on your site and third party sites
5. Optimize and maximize your use of photos and videos for Google Places
6. Consider the device your customers are using

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How To Connect with These 6 Influential Bloggers

How To Connect with These 6 Influential Bloggers | Social Media Marketing Strategies | Scoop.it
While everyone is different, bloggers within each niche have similar end goals. This post features 6 types of bloggers worth getting to know and how to build a relationship with each.

 

Do your homework and really get to know every blogger you want to pitch. Take the time to profile the person behind the blog and find out what he or she enjoys discussing, what they despise, and pinpont each blogger’s motivations. After all, the point is to build relationships, not contacts

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25 Social Media Tips Provided By 25 Creative Minds

25 Social Media Tips Provided By 25 Creative Minds | Social Media Marketing Strategies | Scoop.it
Blog post at Fans bridge blog : I'm so glad and happy to publish this post, I was working on it for the last couple of weeks, of course it wasn't easy to put all these name[..]...
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The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

The Myth of Social Media Tactics Versus the Reality of Social Business Strategies | Social Media Marketing Strategies | Scoop.it

If the leaders in your organization are resisting the move to a social business, then recognize I understand your situation. I understand the entrenched self-interests, and I am here to help you defeat them. What you need is a Trojan Horse, a strategy that delivers a desirable (expected) effect and a covert (unexpected) one, by undertaking the following:

 

Create a detailed assessment of your competitors’ internal and external social business practices. Gather social stats, technologies used, success stories, consumer sentiment. You are basically gathering information to build a case.

 

Present what you’ve learned using side-by-side comparisons (competitors and your organization). Show lost opportunities and try and quantify a dollar value.

 

If the data is compelling and your executives agree, then ask to pilot an internal or external social business initiative. Make sure you have the necessary resources to be successful. Then execute.

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9 Unusual Ways Social Media Is Being Used To Predict The Future

9 Unusual Ways Social Media Is Being Used To Predict The Future | Social Media Marketing Strategies | Scoop.it
From flu outbreaks to movie predictions, what we "like" and tweet can be used in pretty smart ways.

 

Companies are getting smarter in how they use social media.


Instead of just using it for brand monitoring, one company called Gnip has been working with the likes of Twitter, WordPress, and other social media publishers to do all kinds of things, from tracking diseases to stopping wildfires.

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7 tips for launching successful Social Media Campaigns

7 tips for launching successful Social Media Campaigns | Social Media Marketing Strategies | Scoop.it
Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article,...
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50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | Social Media Marketing Strategies | Scoop.it

A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is).

A lot has changed in the two years since that post was published so here is a ’2012 remix’ featuring 50 (mostly free) tools you can use on a daily basis.

Whether you are just starting out in the social media arena or have been at it for a few years, this will hopefully be a handy resource. So, let’s serve ‘em up!
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