If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their...
Less is more, therefore quality not quantity is nurtured...
People say marketing hasn't changed, only the tools have. Ilana Rabinowitz disagrees. Marketing has changed. Immensely.
First of all, it’s no small matter that the tools have changed. When we started using the phone instead of the letter, or mobile phone instead of the land line, our lives changed in significant ways. New communication tools have meant lost industries and jobs as well as new opportunities. The same is and will be true in marketing so we should not deny the major changes that face us.
Ultimately, as Olivier Blanchard has pointed out repeatedly, social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be...
Finally someone gets it. Best part or worst depending on what side of the fence you're on. Tim did mention Kred.ly as an alternative to Klout. If you follow me then you know what I think of Klout. LOL carry on and enjoy this article, it's quite good.
With social media, interaction is vital to develop and promote brand loyalty among consumers yet a new study by New York marketing agency Mr Youth hav...
The data was compiled between November 17th to December 19th where over 500 households were surveyed across the U.S. The study was done in conjunction with Survey Sampling International (SSI) and Kanter Analytics.
A new network, tool or feature launches on a social network and we all flock to it.
Wake up & smell the social!!!
Success is not going to come from G+, Facebook, LinkedIn, Twitter or a high Klout (Eeep) score alone. Success will follow integration, proper planning and execution of a plan that aligns with your business and marketing goals. Twitter followers, high influence scores, and Facebook likes will organically come with the execution of a plan that connects your target markets, community and partners with your brand.
IMAGINE that you are French. You are walking along a busy pavement in Paris and another pedestrian is approaching from the opposite direction.
Understanding pedestrian flows makes crowd events safer: knowing about the propensity of different nationalities to step in different directions could, for instance, matter to organisers of an event such as a football World Cup, where fans from various countries mingle. The odds of collisions go up if they do not share a reflex to move to one side. In a packed crowd, that could slow down lots of people.
When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing.
Sixty years ago, in the Ukrainian capital of Kyiv, the Soviet Academy of Sciences finally granted formal recognition to Sergey Lebedev’s pioneering MESM project. MESM, a Russian abbreviation for “Small Electronic Calculating Machine,” is regarded as the earliest, fully operational electronic computer in the Soviet Union—and indeed continental Europe.
Site’s U.S. growth relied primarily on media attention, geographic proximity of users.
But MIT researchers who studied the growth of the newly hatched Twitter from 2006 to 2009 say the site’s growth in the United States actually relied primarily on media attention and traditional social networks based on geographic proximity and socioeconomic similarity. In other words, at least during those early years, birds of a feather flocked — and tweeted — together.
If you Google the phrase “social business” you’ll get a variety of results returned.
One of the first and perhaps oldest is a Wikipedia entry, which describes “social business” as “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today.”
As the holiday season prepares to give way to the New Year’s Eve and the end of 2011, the annual influx of year-end lists is about to begin in earnest. Top photos, top news stories, top Kardashian marriages… the lists are on their way.