Social Media Marketing Strategies
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The Social Media Conundrum
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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

6 Tools That Help Bloggers Manage and Monitor Their Online Reputation | Social Media Marketing Strategies | Scoop.it
This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals.

 

As Google says: “Your online identity is determined not only by what you post, but also by what others post about you – whether it is a mention in a blog post, a photo tag or a reply to a public status update.”

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Official Google Blog | Toward a simpler, more beautiful Google

Official Google Blog |  Toward a simpler, more beautiful Google | Social Media Marketing Strategies | Scoop.it

More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.

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When did Facebook become so uncool?

When did Facebook become so uncool? | Social Media Marketing Strategies | Scoop.it
Something strange happened Monday on the Internet.

 

What changed? Facebook -- no longer a feisty startup but a 3,000-person, soon-to-be-public corporation with $3.9 billion in cash and an $85 billion to $100 billion valuation -- spent $1 billion to gobble up a much-smaller competitor, the photo-sharing app Instagram.

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Out goes the marketing funnel, in comes the giving funnel

Out goes the marketing funnel, in comes the giving funnel | Social Media Marketing Strategies | Scoop.it
Herding prospects down a marketing funnel no longer works, marketers must instead put themselves into the giving tunnel.

 

Social media has totally disrupted the traditional concept of the marketing funnel, and has instead introduced, what I call, “The Giving Funnel”. The Giving Funnel is the path to arriving at influence and tools like Twitter and Triberr are the vehicles to get there.

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5 Ways to Win with B2B Content Marketing & Social Media

5 Ways to Win with B2B Content Marketing & Social Media | Social Media Marketing Strategies | Scoop.it
In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with...

 

Content marketing on the social web is a hot topic in many areas from SEO to Public Relations. Despite growing popularity, many marketers think “more content” is content marketing. What matters with content marketing is the thoughtful creation of information designed for a particular audience and specific outcomes as an individual object and as part of an overall strategy.

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Coca-Cola Encounters Backlash After Failed Marketing Stunt

Coca-Cola Encounters Backlash After Failed Marketing Stunt | Social Media Marketing Strategies | Scoop.it
Coca-Cola's Final Four guerilla marketing stunt backfired, resulting in widespread backlash. Did Coke make a smart decision in blaming the involved agency?
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How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | Social Media Marketing Strategies | Scoop.it
If your guest post gets a lot of social play (on G+, Twitter, etc), and lot's of comments, but none of those are attributed to you as the author of the content, who gets the credit?

 

I've never cared for Klout, nor do I think their ranking is of any tru value. 

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This week in social media: Twitter sues spammers, Facebook subpoenas are revealed, and more

This week in social media: Twitter sues spammers, Facebook subpoenas are revealed, and more | Social Media Marketing Strategies | Scoop.it
It's that time of week again when we take a look at the latest social media news, and highlight some of the biggest and most interesting stories.

While Instagram has been everywhere ...

 

Visits to Google+ grew 27% in March

We’ve all heard the reports explaining why Google+ is DOA, citing comScore figures that put average time spent on the site at just 3 minutes.

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Social Media ROI Gets Serious

Social Media ROI Gets Serious | Social Media Marketing Strategies | Scoop.it
Are Your Social Media Efforts Worth The Money?

 

Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You

 

This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking. Some of the highlights include:

 

Equation for determining ROI
Customer Engagement
Importance of ROI

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Pinterest: Social Media Tool or Just Trouble?

Pinterest: Social Media Tool or Just Trouble? | Social Media Marketing Strategies | Scoop.it
Pinterest is the new social media tool that is catching on like wildfire, but copyright issues and Pinterest’s terms of use have lawyers concerned.

 

Coming directly from the horse's mouth...in his case, a lawyer Allison Shields. 

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How To Run an Online Contest & Win Big

How To Run an Online Contest & Win Big | Social Media Marketing Strategies | Scoop.it
Discover how to run an online contest and win big for your online marketing efforts.

 

Here are some reasons they shared that companies decide to run a promotion.
1. Generate leads and sales
2. Drive traffic online and offline
3. Increase brand equity
4. Engage and delight customers
5. Grow fan base, generate opt-ins and subscribers
6. Gain user data and insight
7. Collect consumer generated content

The 2 common types of promotions include Sweepstakes (chance-based promotion) & Contest (skill-based promotion).

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Don’t Overreact to a Potential Social Media Crisis

Don’t Overreact to a Potential Social Media Crisis | Social Media Marketing Strategies | Scoop.it

Thorough training and plans for crisis in the social age are important. No one at a brand wants their Faceboook wall filled with negativity or venom. At the same time, it pays to carefully analyze the situation and not overreact.

 

It’s possible that the issue and the complaints center on a vocal few. If addressed early and responsibly, it may not be necessary to pull the social media fire alarm.

 

Providing the complaints have not mucked up your search results and only haunt your Facebook page, you may just need to grow a thicker skin.

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5 Ways to Keep Your Google Browsing Private

5 Ways to Keep Your Google Browsing Private | Social Media Marketing Strategies | Scoop.it
Google's one unified privacy policy went into effect on March 1. The new privacy policy makes it easier for Google to bring user data across its services, but the actual privacy preferences remained unchanged.

Via Gerrit Bes
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5 Reasons Why You Need to Stop Marketing and Start Teaching

5 Reasons Why You Need to Stop Marketing and Start Teaching | Social Media Marketing Strategies | Scoop.it
I think many companies are completely misusing Social Media as a marketing channel.

 

So when you are trying to sell your products, again think about selling solutions to problems instead. Think about how you can teach your customers to solve the problems they are encountering, or simply how to kick-ass at whatever it is they love doing. Oh and BTW, blogs are excellent tools for this

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Google+: There's more to explore

Google+ gives you new ways to share the right things with the right people. Take a tour of our latest improvements. http://google.com/+/learnmore Song: "Worl...
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4 Social Media Strategies That Actually Work

4 Social Media Strategies That Actually Work | Social Media Marketing Strategies | Scoop.it
Here are four actionable ways you can find new business, generate leads and make more sales through social media.

 

Not a LinkedIn fan... but it seems to be power house. 

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Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise

Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise | Social Media Marketing Strategies | Scoop.it
Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions, according to the latest Nielsen’s latest Global Trust in Advertising report,...

 

That's what I've been saying. But people are just not getting it. Great post by Pamela Parker. 

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The True Costs of Facebook Addiction: Low Self-Esteem And Poor Body Image

The True Costs of Facebook Addiction: Low Self-Esteem And Poor Body Image | Social Media Marketing Strategies | Scoop.it
Two new studies show the dark side of Facebook’s power over us: Addiction and body image issues.

 

More interesting was that women spent about 30% more time on Facebook than men, and they were more likely to post updates about emotions and relationships than men were. The most avid female Facebook users were also more likely to be unhappier and less content with their lives than others.

 

Seriously are we suprised? That feeling/state has simply transfered from magazines & television to online.

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How "Facebook Search" Could Help Google Escape The Antitrust Noose

How "Facebook Search" Could Help Google Escape The Antitrust Noose | Social Media Marketing Strategies | Scoop.it
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong.

 

Who competes with Google?

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Zero to Low Cost Social Media Marketing Strategies

Zero to Low Cost Social Media Marketing Strategies | Social Media Marketing Strategies | Scoop.it
zero to low cost Social Media Marketing Strategies...

 

A nice list of social networks, including Empire Avenue. Keep in mind that Social Media Platforms

Google, Yahoo and Bing social media sites have replaced the telephone directory. Your potential client is looking for your product and service, but they won’t see your business as an option if it isn’t offered as a search response on pages 1-3 on these popular search engines.

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26 Elements of a Gamification Marketing Strategy

26 Elements of a Gamification Marketing Strategy | Social Media Marketing Strategies | Scoop.it
Games are everywhere.More and more businesses are using gamification to create brand awareness and drive user engagement.Gartner, In...

 

Whether you love the term or concepts of “gamification” or not, it’s clear that in a few short years, it has caught on.

 

“The term has entered the popular lexicon… as with most powerful tech neologisms, it’s probably not going anywhere, and no small part of its success is that it genuinely is the first viable term to encapsulate the concept of using game concepts outside of games. It has also hit the zeitgeist at the appropriate time.”

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6 Ways to Integrate Print with Your Social Media Marketing

6 Ways to Integrate Print with Your Social Media Marketing | Social Media Marketing Strategies | Scoop.it
6 Ways to Integrate Print with Your Social Media Marketing...

 

Here are some ways to integrate your print and social marketing efforts to produce the best results.

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Sobering Stats: Brands Struggle For Engagement In Social Media

Sobering Stats: Brands Struggle For Engagement In Social Media | Social Media Marketing Strategies | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions...

 

We are constantly reminded that there are 850 million users on Facebook, and many believe that fact alone should persuade marketing managers of social media’s power. But that number only represents 12.4% of the world’s population, and (of course) you probably aren’t targeting the entire world.

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Want More Social Shares? Don’t Ignore These 3 Things

Want More Social Shares? Don’t Ignore These 3 Things | Social Media Marketing Strategies | Scoop.it
Do you know you can control this description, the title above, and the image to the left? Give your content a makeover for social networks in 3 easy steps!

 

Benefits of Socially-Optimized Content

 

Think of your content like a present, and the way it’s packaged for social sharing as the gift wrap. Wouldn’t you be more excited to open a beautifully-wrapped gift?

 

The good news is you can control how your content appears in social streams in a way that will make more people want to “unwrap” it.

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5 Social Media Metrics That Matter Now

5 Social Media Metrics That Matter Now | Social Media Marketing Strategies | Scoop.it
As your business gets more social-savvy, strengthen your metrics strategy. Here's how.

 

That makes it difficult to prescribe the social metrics that matter most, because what matters will differ depending on your organization's size, industry, products, current goals for social, and so on. But some increasingly important social media metrics can be applied widely. Here are five that you should consider now.

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