Social Media Marketing Strategies
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The Social Media Conundrum
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Bottlenose - A Smarter Way To Surf The Stream

Bottlenose - A Smarter Way To Surf The Stream | Social Media Marketing Strategies | Scoop.it
Bottlenose is a new social assistance tool that helps you engage with your streams more intelligently.

 

 

You should be surfing the stream, not drowning in it.

Keep up with all your streams in one place. Instantly see what's important. Follow your interests, filter the noise, and find what you want. Publish, share and engage more productively. Be more #awesome. Stop Drowning.

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6 Tools to Learn More About Your Twitter Engagement

6 Tools to Learn More About Your Twitter Engagement | Social Media Marketing Strategies | Scoop.it
Click here to read this list of great Twitter tools for analyzing engagement.

 

Tools are always great, when they come from Kissmetrics they're even better. ;)


Via Ken Horst
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13 million US Facebook users have no idea how much information they’re sharing with the public

13 million US Facebook users have no idea how much information they’re sharing with the public | Social Media Marketing Strategies | Scoop.it
Facebook's privacy settings can sometimes be a source of confusion for the social network's millions of users, and in the US, nearly 13 million of them are either unaware of, or simply ...

 

4.8 million people have shared details about their plans for a certain day, making it publicly known when their houses are going to be empty, and 4.7 million have ‘liked’ a Facebook page related to health issues or treatments – exposing details that can be used against them by insurance companies.

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Me and my data: how much do the internet giants really know?

Me and my data: how much do the internet giants really know? | Social Media Marketing Strategies | Scoop.it
James Ball discovered the information Google and Facebook hold on him is disturbing and creepy, but also comforting...

 

US users of the sites are out of luck: there's no legal right under US law to ask a company to hand over all the information it holds on you. Users do have some say in how much companies are allowed to take, usually contained in the terms of service. But EU citizens are in a better position – under Europe-wide data protection rules, anyone can send a written request for their full data and, for a small fee, the company has to ship it out, usually within 40 days.

 

This is the core of the main comfort: despite their mountain of data, Google and Facebook seem largely clueless, too – they've had no more luck making any sense out of it than I have. And that, for now, is a relief.

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Experts See Parallels Between Dot-Com, Social Media Bubbles

Experts See Parallels Between Dot-Com, Social Media Bubbles | Social Media Marketing Strategies | Scoop.it
First in a five-part series. When you spend a week interviewing people about a social media bubble and whether it exists, one of the things you notice is that people who insist there is no bubble make little mention of revenue and business models.

 

The problem? It's not really a billion dollars to anyone who bothers to look up Facebook's sleeve. And the move is classic bubble blowing. (Is that the same thing as blowing hot air up your... ;) )

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Social Media Rules Limit Student-Teacher Contact

Social Media Rules Limit Student-Teacher Contact | Social Media Marketing Strategies | Scoop.it
The guidelines reflect concerns about the misuse of sites like Facebook and Twitter and represent the latest official response to allegations of teachers behaving inappropriately with students.

 

But the guidelines do reflect growing concerns nationwide about the instantaneous ease with which teachers can interact electronically with students, and the potential for misuse or abuse. New York City’s guidelines, which were reported on Tuesday in The Wall Street Journal, represent the latest official response to a number of episodes involving teachers accused of behaving inappropriately with students.

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"Marketing is dead" says Saatchi & Saatchi CEO

"Marketing is dead" says Saatchi & Saatchi CEO | Social Media Marketing Strategies | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.

 

“Management is dead. To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy. Martin Luther King did not say ‘I have a vision statement’ did he? He had a dream. You have to make sure you have dreams and your brand also needs a dream.”

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5 Reasons Social Media Isn’t Working For You – And How to Fix Them

5 Reasons Social Media Isn’t Working For You – And How to Fix Them | Social Media Marketing Strategies | Scoop.it
Disappointment. Not a word anyone usually wants to hear in a business meeting, but music to our ears.

 

But as with so many things in life, the devil is very much in the detail – So here are our top five social media failure points, and what you can do about them.

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Right-sizing your Social Media Management Process

Right-sizing your Social Media Management Process | Social Media Marketing Strategies | Scoop.it
I spent some quality time recently with a report from Altimeter's Jeremiah Owyang: A Strategy for Managing Social Media Proliferation. Like everything that comes off his desk, it's smart and well-researched.

 

I'm not suggesting you take any shortcuts in your social media planning. By all means, determine your goals, conduct discovery, get your stakeholders on board. And certainly some businesses--those with special regulatory or compliance requirements, for instance--cannot avoid weightier processes.

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Water Is Wet: The Faux Truths of Social Media

Water Is Wet: The Faux Truths of Social Media | Social Media Marketing Strategies | Scoop.it
To believe that much of the stuff matters that gets tweeted, pinned or otherwise shared across social media platforms first requires that you misunderstand the history of brand communications and the future of peer-to-peer (P2P) communication.
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Psychologists Use Social Networking Behavior to Predict Personality Type

Psychologists Use Social Networking Behavior to Predict Personality Type | Social Media Marketing Strategies | Scoop.it
The ability to automatically determine personality type could change the way social networks target services to users...

 

Their method is relatively simple. These guys asked just over 200 Chinese students with Renren accounts to complete online, a standard personality test called the Big Five Inventory, which was developed at the University of California, Berkeley during the 1990s.

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Infographic: Klout vs Kred

Infographic: Klout vs Kred | Social Media Marketing Strategies | Scoop.it
In the battle of social influence measurement, which one rules: Klout or Kred?

 

Cute infographic on both Kred & Klout... funniest fact of all is they share the same building. Makes you wonder if they are actually working together. 

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Sex Tech: Is AnyoneUp, Robot Prostitutes, Dating Spreadsheet Disaster

Sex Tech: Is AnyoneUp, Robot Prostitutes, Dating Spreadsheet Disaster | Social Media Marketing Strategies | Scoop.it
Revenge porn site becomes anti-bullying site, a dating spreadsheet goes viral, UK’s largest abortion provider hacked, Kink sues a tube site and...

 

Sex and technology continues to be the intersection of controversial content, hacking, futuristic visions, online ethics conflicts, censorship and entrepreneurialism.

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6 Basic Social Media ‘No Nos’ that are Stopping Freelancers from Winning Clients

6 Basic Social Media ‘No Nos’ that are Stopping Freelancers from Winning Clients | Social Media Marketing Strategies | Scoop.it
We all know that there is plenty of value to be extracted out of social media platforms as a freelancing hero.

Via Gerrit Bes
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Social Media Marketing in 2015

Social Media Marketing in 2015 | Social Media Marketing Strategies | Scoop.it
Social Media Predictions Social Media Marketing Predictions for the Near Future...

 

On the hardware side of the social media equation, we're in the middle (or maybe the early stages) of a shift from anchored interaction to mobile interaction: judging from what I observe on the Chicago tollways, people are already spending more time on smartphones than they could possibly spend on desktop computers.

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5 Proven Ways to Improve Email Marketing With Social Media

5 Proven Ways to Improve Email Marketing With Social Media | Social Media Marketing Strategies | Scoop.it
Social media can offer the antidote to waning consumer engagement with email.

 

Email marketing managers are looking for ways to increase their reach and enhance their engagement. If done correctly, social media offers an antidote to fix waning engagement. Here are five specific things you should be doing with social media to improve your email marketing.

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The Forbes Fast Tech 25: Our Annual List Of Growth Kings

The Forbes Fast Tech 25: Our Annual List Of Growth Kings | Social Media Marketing Strategies | Scoop.it
see photosClick for full photo gallery: Fast Tech 25 This story, which was co-written by Scott DeCarlo, appears in the May 21 issue of Forbes.
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Google is making a huge and annoying mistake

Google is making a huge and annoying mistake | Social Media Marketing Strategies | Scoop.it
I like Google Plus. Some of the smartest people I've ever read are on Google Plus, and the Hangout is amazing.

But Google is doing everything it can to force Google Plus on everyone, and it's pissing me off.
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Are Social Media Profiles Hurting Your Site’s Search Results?

Are Social Media Profiles Hurting Your Site’s Search Results? | Social Media Marketing Strategies | Scoop.it
Can a social media profile outrank your own website or blog in search engines? Find out why it matters and what you can do to keep your site ranking higher.
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6 New Maxims For Social Marketing

6 New Maxims For Social Marketing | Social Media Marketing Strategies | Scoop.it
With people circulating content through a greater number of looser ties and across many communities and platforms, companies must shift from using conversations as data to figuring out what will truly delight customers, what might turn them off, and...
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Stop Everything You’re Doing In Social. You’re Fired.

Stop Everything You’re Doing In Social. You’re Fired. | Social Media Marketing Strategies | Scoop.it
I recently had the opportunity to go to an Italian Meet Up in San Francisco, something I’ve wanted to do for some time.

 

As I mentioned at the beginning of this article, you won’t find the silver bullet in social network, because it’s not the social network. It’s what you do with the network and how you use it.

 

Your plan is the secret sauce to success because it’s what sets you apart from every other Joe, Frank and Henry jumping on the bandwagon. It is (or should be) unique to your company needs and goals.

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10 Social Media Rules Worth Breaking

10 Social Media Rules Worth Breaking | Social Media Marketing Strategies | Scoop.it

I didn't set out to be a social media rule-breaker. I've always been more of a teacher's pet type, honestly. But the more I get to know what some in the social media industry are pushing as doctrine, the more rebellious I get.

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Top Internet Marketing Software Tools for SEO, PPC, Social Media & More!

Top Internet Marketing Software Tools for SEO, PPC, Social Media & More! | Social Media Marketing Strategies | Scoop.it
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software and SaaS Providers for 2012 in SEO, PPC, Social Media, Email Marketing, Web Analytics & More!
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7 Intense Social Media Wars To Watch Out For!

7 Intense Social Media Wars To Watch Out For! | Social Media Marketing Strategies | Scoop.it
Social Media Wars Are Heating Up With each passing day. By the mid of 2013, we will be witnessing a period of unanticipated upheavals. Many giants could bite the dust and some small fringe players could rise to the occasion.
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Social Media Fitness Report: How Does Your Company Measure Up?

Social Media Fitness Report: How Does Your Company Measure Up? | Social Media Marketing Strategies | Scoop.it
How companies like IBM, Fusion-IO, Xerox, Discovery Communications, and more are mapping out and measuring the success of their social strategies.

 

Achieving genuine fitness, whether physical or in social media, is not something you can do in a few minutes a day or without exertion. It takes tremendous discipline and the commitment to achieving results over time, not overnight.

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