Social Media Marketing Strategies
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Social Media Marketing Strategies
The Social Media Conundrum
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Coming In 2016: Revenge Of The Demand Marketers

Coming In 2016: Revenge Of The Demand Marketers | Social Media Marketing Strategies | Scoop.it

Armed with new tools and data, demand marketers are influencing a marketing shift, and columnist Scott Vaughan believes that in the coming year, businesses and CMOs must support their needs.

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Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor

Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor | Social Media Marketing Strategies | Scoop.it
In the era of online reviews and social media, you’d think that customer service and customer loyalty would be a central focus of most brands and marketers. But they’re typically not, though one often hears lip service paid to these values.
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Will Facebook’s New “Reactions” Get The Thumbs Up?

Will Facebook’s New “Reactions” Get The Thumbs Up? | Social Media Marketing Strategies | Scoop.it
Facebook is testing a new feature in Spain and Ireland to expand the range of reactions to posts beyond just the "thumbs up." What might it mean for marketers once this feature is released worldwide? Contributor Jane Morgan explores.
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Content: It’s Not Another Channel

Content: It’s Not Another Channel | Social Media Marketing Strategies | Scoop.it
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content.
Please visit Marketing Land for the full article.
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The World Cracks Down on Social Media - The New Yorker

The World Cracks Down on Social Media - The New Yorker | Social Media Marketing Strategies | Scoop.it
Vauhini Vara on a study by Freedom House that reports diminishing freedom of speech on Facebook, Twitter, and other social media in many countries.
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Social Media Takes Television Back in Time - New York Times

Social Media Takes Television Back in Time - New York Times | Social Media Marketing Strategies | Scoop.it
Platforms like Twitter and Vine are helping make TV more communal, increasing the likelihood that programs are watched when they are broadcast.
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Yes, Facebook is stalking you - New York Post

Yes, Facebook is stalking you - New York Post | Social Media Marketing Strategies | Scoop.it
Facebook is following you around the Web. You knew that, right? How else would Facebook know to serve that panda video straight into your news feed, and leave your college friend’s ill-informed ran...
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Visual Content Marketing: Do’s and Don’ts | Visual Learning Center by Visme

Visual Content Marketing: Do’s and Don’ts | Visual Learning Center by Visme | Social Media Marketing Strategies | Scoop.it
The common pitfalls of visual content marketing and the rules you can follow to avoid these common mistakes.
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How Innovation Changes The Ps Of Marketing

How Innovation Changes The Ps Of Marketing | Social Media Marketing Strategies | Scoop.it
What innovations are on the horizon in the tech space, and how will this impact marketers? Contributor and former Googler Frederick Vallaeys explores the possibilities.
Please visit Marketing Land for the full article.
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Trending: Social media responds to Muzzo's mother in video - CityNews

Trending: Social media responds to Muzzo's mother in video - CityNews | Social Media Marketing Strategies | Scoop.it
CityNews
Trending: Social media responds to Muzzo's mother in video
CityNews
As Marco Muzzo continues to be judged by those on social media, the dirt is also piling up on his family.
Level343's insight:

what?

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Activate Data To Engage The Right Individual

Activate Data To Engage The Right Individual | Social Media Marketing Strategies | Scoop.it
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands' success will depend on their strategies for data management and one-to-one engagements.
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Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?

Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers? | Social Media Marketing Strategies | Scoop.it
When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.
Please visit Marketing Land for the full article.
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It’s Alive: The Power Of First-Party Intent Signals

It’s Alive: The Power Of First-Party Intent Signals | Social Media Marketing Strategies | Scoop.it
How do you achieve true people-based marketing? Columnist Mike Sands explains why it's all about reaching customers at the right time with the right message.
Please visit Marketing Land for the full article.
Level343's insight:

The brands that will win the battle for the always-on customer are the ones with the strategy and the technology to combine live intent, identity and profile data, as well as real-time marketing and media activation. Will your brand be one of them?

 
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'I never felt safe': #BlackOnCampus stories flood social media after Missouri ... - Washington Post

'I never felt safe': #BlackOnCampus stories flood social media after Missouri ... - Washington Post | Social Media Marketing Strategies | Scoop.it
Black students and alumni share experiences.
Level343's insight:

That prompted a flurry of tweets, pushing the hashtag to one of the highest-trending topics on Twitter in the country Wednesday afternoon. Here’s a snapshot of some of those tweets:

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Increasing Audience Engagement Key Objective in Social Media Marketing

Increasing Audience Engagement Key Objective in Social Media Marketing | Social Media Marketing Strategies | Scoop.it
Tactic effectiveness equally important
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Twitter Courts Brands With New “Brand Hub” Social Listening Analytics

Twitter Courts Brands With New “Brand Hub” Social Listening Analytics | Social Media Marketing Strategies | Scoop.it
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition.
Please visit Marketing Land for the full article.
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Behaviorally-Triggered Email Marketing: It’s Easier Than You Think

Behaviorally-Triggered Email Marketing: It’s Easier Than You Think | Social Media Marketing Strategies | Scoop.it
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.
Please visit Marketing Land for the full article.
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The 3 Ways Smart Social Media Accelerates Startup Success

The 3 Ways Smart Social Media Accelerates Startup Success | Social Media Marketing Strategies | Scoop.it
Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Level343's insight:
The #1 reason... It builds credibility

A startup has to hustle to create buzz, or even be taken seriously by established companies. Social media is where a young company can distinguish itself as an expert in its field, rather than just a new competitor.

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Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, Then?

Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, Then? | Social Media Marketing Strategies | Scoop.it
A new survey compares Amazon and search engine performance to an earlier study. A look at what the comparison might actually signal about product search trends.
Please visit Marketing Land for the full article.
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Social Media Could Inspire Horrors—Or Maybe Superpowers - WIRED

Social Media Could Inspire Horrors—Or Maybe Superpowers - WIRED | Social Media Marketing Strategies | Scoop.it
In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks.
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How the Experts Scale Their Content Strategies - Entrepreneur

How the Experts Scale Their Content Strategies - Entrepreneur | Social Media Marketing Strategies | Scoop.it
Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
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Nick Peperell's curator insight, October 2, 2015 4:38 AM

Interesting read this one. Also has some useful links to resources.

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Google Enhances Dynamic Remarketing Ads To Adjust Across Devices

Google Enhances Dynamic Remarketing Ads To Adjust Across Devices | Social Media Marketing Strategies | Scoop.it
System will automatically resize, reshape -- and even re-color -- ads to make sure they look good and drive performance on desktop and mobile devices.
Please visit Marketing Land for the full article.
Level343's insight:

smart move

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Good Social Media Boosts SEO Even Though Nobody Understands How - Entrepreneur

Good Social Media Boosts SEO Even Though Nobody Understands How - Entrepreneur | Social Media Marketing Strategies | Scoop.it
There is lots of debate over the mechanics of how social media boosts SEO but no doubt that it does.
Level343's insight:

LOLOL

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Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons

Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons | Social Media Marketing Strategies | Scoop.it
The buttons will get a flat design, swapping the white background for blue. The tweet button will no longer show how many times a url has been shared on Twitter.
Please visit Marketing Land for the full article.
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Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX

Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX | Social Media Marketing Strategies | Scoop.it
"I personally think it's a mistake to install ad blockers," says Mayer.
Please visit Marketing Land for the full article.
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