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The Social Media Conundrum
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A Sign of Things to Come

A Sign of Things to Come | Social Media Marketing Strategies | Scoop.it
Google announced Google Product Search is getting a brand new name - Google Shopping. How big a deal is this? Big. An overview.

 

According to Sameer Samat, vice president of product management for Google Shopping – “This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,”. Google believes it will have better and more trustworthy data that will improve the shopping search experience for its users.

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Great Leaders Serve - 8 Reasons to Set Goals

Great Leaders Serve - 8 Reasons to Set Goals | Social Media Marketing Strategies | Scoop.it

I enjoyed meeting with my new team for two days this week. It’s an exciting time – lots of opportunity, lots of unanswered questions. One of our conversations was about our goals. As we talked, I was reminded why I love setting goals.


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10 Affordable Social Media Tools for Small Businesses

10 Affordable Social Media Tools for Small Businesses | Social Media Marketing Strategies | Scoop.it

Small businesses can’t afford to be ignorant about social media any longer, but can they afford the tools necessary to get the most out of what social media has to offer? The answer is yes. There are plenty of tools that cost less than $100 per month that can add new dimensions to your business while adding to your bottom line.

 

You see, just being on Facebook and Twitter or any other social network, even if it’s where your customers are isn’t enough.

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Consumer Magazine Gives 5 Tips for Smart Facebook Shopping

Consumer Magazine Gives 5 Tips for Smart Facebook Shopping | Social Media Marketing Strategies | Scoop.it
Do you "like" things too much on Facebook? You could be making a mistake that could jeopardize your privacy on the social network.

 

Liking your favorite brands on the site is a great way to learn about the latest deals and promotions. However, the latest survey from Consumer Reports National Research Center shows in the past year, 7 million U.S. households that use Facebook experienced an increase in issues on the social networking sites — ranging from being harassed or threatened to someone else using their login name. That’s a 30% increase from the previous year. The bottom line: Be careful what information you choose to put on the interwebs. Particularly such a massive social site such as Facebook.

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Brian Halligan of Hubspot: Thoughts on the Future of Social Media

Brian Halligan of Hubspot: Thoughts on the Future of Social Media | Social Media Marketing Strategies | Scoop.it
Ever have a great idea that turned into something big? So big that a component of it broke The Guinness Book of World Records?  Brian Halligan and the folks at HubSpot did.

 

Interesting perspective...

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3 Easy Ways to Grow Earned Media

3 Easy Ways to Grow Earned Media | Social Media Marketing Strategies | Scoop.it
3 Easy Ways to Grow Earned MediaMashableVictoria Ransom is founder and CEO of Wildfire, a global leader in social media marketing software.
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Social Media on a Small Business Budget

Social Media on a Small Business Budget | Social Media Marketing Strategies | Scoop.it
Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist.

 

Don't just say "Find Us on XYZ." Remember, you're dealing with social networks - not search engines. If your customer hasn't visited you before on a community like Facebook, it could be a tough task to find you. That's why it's important to list the URL, and on Facebook even more important to claim your username (i.e., a vanity URL such as facebook.com/YourBusinessName). Put this information on business cards, flyers you hand out to customers, menus, table tents, cups, key chains, or any other promotional items you may give out to your customers. If you're trying to connect with them in the virtual world, make sure that on every level that makes sense in the physical world, you're letting your customers know how to find you online.

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Social Media’s Uninvited Guest

Social Media’s Uninvited Guest | Social Media Marketing Strategies | Scoop.it
Oftentimes, entrepreneurs show up at a place designated for fun and then ruin everything by peddling services to anything that breathes.  Is there anything wrong with promoting your business?

 

I like this idea... "For example, you could post all of your bloopers and outtakes from your radio and TV ads online in a collection. The hope is that there could be some viral-gold in your mistakes."

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The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy

The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy | Social Media Marketing Strategies | Scoop.it
Image by CS Nyder Have you noticed the plethora of fairy tale remakes or reinterpretations lately?

 

There won’t be many who disagree that as we become more “social,” we also become more distracted. As we engage in more multitasking behavior, we train ourselves to spend less and less time on each activity. What is interesting is the reciprocal reaction we have to this behavior.

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The Accidental Asshole: Pinpoint How You're Annoying People and Do Something About It

The Accidental Asshole: Pinpoint How You're Annoying People and Do Something About It | Social Media Marketing Strategies | Scoop.it
We all have our pet peeves. But have you ever wondered about the annoying things you do that your friends, family, and strangers are too polite to tell you about?
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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | Social Media Marketing Strategies | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...

 

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.

 

With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.

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RSA Animate - The Power of Networks

In this new RSA Animate, Manuel Lima, senior UX design lead at Microsoft Bing, explores the power of network visualisation to help navigate our complex moder...
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How to Make Your Small Business Stand Out with These 8 Marketing Twists

How to Make Your Small Business Stand Out with These 8 Marketing Twists | Social Media Marketing Strategies | Scoop.it
Tweet Tweet Getting attention in this cluttered world of products and marketing messages is a very difficult task.  And to make matter worse, it’s really hard to compete with the big brands that seem to have endless supplies of cash...
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The 10 Most Misleading Social Media Metrics in the World

The 10 Most Misleading Social Media Metrics in the World | Social Media Marketing Strategies | Scoop.it
Numbers. You want them. I want them. We all want them. But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.

 

But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.

In other words, a number, no matter how high it is, is worthless to a business unless it leads to more sales and customers, period.

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Buy Buttons and Neuro-Nudges

Buy Buttons and Neuro-Nudges | Social Media Marketing Strategies | Scoop.it
I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their...

 

The Dark Side of Simplicity

 

The buy button has two drawbacks as a metaphor for what neuromarketing can do. First, it’s derided as overly simplistic by neuroscientists. They note that human decision making is complex and often involves a delicate balancing act between various areas of the brain as well as both conscious and non-conscious factors. I’m sure even Morin, now a card-carrying neuroscientist himself, would agree that the metaphor sacrifices some neuroscientific accuracy in favor of simplicity.

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The state of social commerce: notes for Social Media Influence 2012

The state of social commerce: notes for Social Media Influence 2012 | Social Media Marketing Strategies | Scoop.it

“Social” has become a prefix to all sorts of business terms, grafted on to connote new-ness and an urgent need for discussion and the hiring of consultants. It is good to be sceptical about new terms and test them frequently to see if they stand up.

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Trust Us, Facebook Ads Do Work: comScore Study Out Next Week

Trust Us, Facebook Ads Do Work: comScore Study Out Next Week | Social Media Marketing Strategies | Scoop.it
Facebook ads -- at least, Facebook "earned media" ads -- do convince people to buy stuff, says the online measurement company. More details next week.

 

But comScore carries a lot of clout in the online ad world, so it’s very likely that lots of marketers will take next week’s news quite seriously. Which will cheer the Facebook folks quite a bit.

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How A Twitter Pout May Lead To A Link

How A Twitter Pout May Lead To A Link | Social Media Marketing Strategies | Scoop.it
Utilize all the public and private platforms you have to ask for a link, a Like, a follow or a G+.

 

Geat post by Debra Mastaler...funny

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Here's to the Generous Side of Social Media

Here's to the Generous Side of Social Media | Social Media Marketing Strategies | Scoop.it
CBS LocalHere's to the Generous Side of Social MediaCNET (blog)While it's fashionable in some quarters to bash social media and its shallowness, it's surprising how generous many savvy users can be.

 

Great pot by Sree Sreenivasan...

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Online Reputation Management: What It Means to You

Online Reputation Management: What It Means to You | Social Media Marketing Strategies | Scoop.it

Online Reputation Management Is 24/7/365

Wouldn't it be nice to click a button and, presto pesto, have your reputation drop back to neutral? Or, at the very least, no longer in the dumps? Some of our clients wish that button existed, and some of them don't even have a company behind them. They simply have a bad mark they need removed for whatever reason and they come to us for it.

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The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour | Social Media Marketing Strategies | Scoop.it
Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference.

 

Can you say fickle?

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Fans, Ambassadors and Adjusting for Change

Fans, Ambassadors and Adjusting for Change | Social Media Marketing Strategies | Scoop.it
Brand advocates and influencers were built on emotions instead of incentives. Fan ambassadors are exactly the opposite. No matter how you put it, any reward other than the natural one of product enjoyment is an incentive.
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Never Compromise

Never Compromise | Social Media Marketing Strategies | Scoop.it
I have yet to see Meryl Streep’s movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343′s official mascot!) this morning. “Never Compromise” jumped out of the poster at me.

 

Case in point: look at what’s happening with search. In April alone, there were 52 highlights to Google’s latest algorithm changes. That in itself has given way to a plethora of news feeds regarding all the compromises businesses have made in order to rank for their keywords.

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International Social Media Marketing: Addressing Cultural Quirks ...

Good news for online marketers with Portuguese language skills — Brazilians are massive social media fans. About one in four Brazilians uses social media, which equates to over 55 million people, with each spending on ...
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Do-It-Yourself Online Reputation Management – 7 How To Tips

Do-It-Yourself Online Reputation Management – 7 How To Tips | Social Media Marketing Strategies | Scoop.it

Search engines and the internet have changed our world in ways few could have comprehended. Most of these changes have been extremely positive eg. I can now study a new concept from the comfort of my home. However, some of the changes occurring as a result of the internet, are not so positive.

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