Social Media Mark...
Follow
Find
12.8K views | +0 today
Social Media Marketing Strategies
The Social Media Conundrum
Curated by Level343
Your new post is loading...
Your new post is loading...
Scooped by Level343
Scoop.it!

Social Media on a Small Business Budget

Social Media on a Small Business Budget | Social Media Marketing Strategies | Scoop.it
Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist.

 

Don't just say "Find Us on XYZ." Remember, you're dealing with social networks - not search engines. If your customer hasn't visited you before on a community like Facebook, it could be a tough task to find you. That's why it's important to list the URL, and on Facebook even more important to claim your username (i.e., a vanity URL such as facebook.com/YourBusinessName). Put this information on business cards, flyers you hand out to customers, menus, table tents, cups, key chains, or any other promotional items you may give out to your customers. If you're trying to connect with them in the virtual world, make sure that on every level that makes sense in the physical world, you're letting your customers know how to find you online.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Social Media’s Uninvited Guest

Social Media’s Uninvited Guest | Social Media Marketing Strategies | Scoop.it
Oftentimes, entrepreneurs show up at a place designated for fun and then ruin everything by peddling services to anything that breathes.  Is there anything wrong with promoting your business?

 

I like this idea... "For example, you could post all of your bloopers and outtakes from your radio and TV ads online in a collection. The hope is that there could be some viral-gold in your mistakes."

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy

The Unequivocal Connection Between Social Media and Myths, Fairy Tales, & Fantasy | Social Media Marketing Strategies | Scoop.it
Image by CS Nyder Have you noticed the plethora of fairy tale remakes or reinterpretations lately?

 

There won’t be many who disagree that as we become more “social,” we also become more distracted. As we engage in more multitasking behavior, we train ourselves to spend less and less time on each activity. What is interesting is the reciprocal reaction we have to this behavior.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Accidental Asshole: Pinpoint How You're Annoying People and Do Something About It

The Accidental Asshole: Pinpoint How You're Annoying People and Do Something About It | Social Media Marketing Strategies | Scoop.it
We all have our pet peeves. But have you ever wondered about the annoying things you do that your friends, family, and strangers are too polite to tell you about?
more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | Social Media Marketing Strategies | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...

 

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.

 

With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.

more...
No comment yet.
Scooped by Level343
Scoop.it!

RSA Animate - The Power of Networks

In this new RSA Animate, Manuel Lima, senior UX design lead at Microsoft Bing, explores the power of network visualisation to help navigate our complex moder...
more...
No comment yet.
Scooped by Level343
Scoop.it!

How to Make Your Small Business Stand Out with These 8 Marketing Twists

How to Make Your Small Business Stand Out with These 8 Marketing Twists | Social Media Marketing Strategies | Scoop.it
Tweet Tweet Getting attention in this cluttered world of products and marketing messages is a very difficult task.  And to make matter worse, it’s really hard to compete with the big brands that seem to have endless supplies of cash...
more...
No comment yet.
Scooped by Level343
Scoop.it!

6 Inspiring Social Media Campaigns

6 Inspiring Social Media Campaigns | Social Media Marketing Strategies | Scoop.it
A collection of 6 Inspiring Indian Social Media Campaigns from first half of 2012...

 

Refreshing to see creative ideas shared that are from outside of US/UK/CA... 

more...
No comment yet.
Scooped by Level343
Scoop.it!

What is social media ROI? The definitive answer.

What is social media ROI? The definitive answer. | Social Media Marketing Strategies | Scoop.it

Defining ROI for social is extremely important in many cases. So, I have combined the best explanations from brilliant minds across the social sphere, covering the core angles of ‘what is the ROI of social?’

more...
No comment yet.
Scooped by Level343
Scoop.it!

Fanning the Social Media Flame for Viral Exposure

Fanning the Social Media Flame for Viral Exposure | Social Media Marketing Strategies | Scoop.it

Identifying the spark

 

You know what’s normal for your community. You know how many comments an average post gets, how many tweets, how many shares, etc.
When you start to see activity that is double/triple what you’re used to seeing, act.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Top 10 Free Website Monitoring Services

Top 10 Free Website Monitoring Services | Social Media Marketing Strategies | Scoop.it
We have a list of Top 10 Awesome Free Website Monitoring Services. They boast all the usual features such as multiple monitoring locations, monitor interval and alert types etc. So check them out and pick the ones that suit your needs the best!

 

A lot of website monitoring services are available out there, but finding the good ones for free is not an easy task. We have a list of Top 10 Awesome Free Website Monitoring Services.

 

#BookitDano

more...
No comment yet.
Scooped by Level343
Scoop.it!

7 things GM doesn't understand about Facebook advertising

7 things GM doesn't understand about Facebook advertising | Social Media Marketing Strategies | Scoop.it

Facebook is biggest media company in history

 

Ever. Of all time. Why doesn't anyone ever state the obvious?

 

No print or broadcast medium has ever even remotely approached a user base of 1 billion. That old adage about advertising going where the eyeballs are?

 

There are more eyeballs in the world focused on Facebook than anything else manmade. That's a pretty compelling argument to get this advertising thing right -- both internally at Facebook, as well as for advertisers and marketers.

more...
No comment yet.
Rescooped by Level343 from Creative Writing Inspiration
Scoop.it!

How to use the Hypnagogic for Creative Problem Solving

How to use the Hypnagogic for Creative Problem Solving | Social Media Marketing Strategies | Scoop.it

The hypnagogic is the ultimate paradigm-busting tool. As your brain slips into an associative, impressionistic state, it is no longer bound by conventional wisdom. Saucy ideas – impossible within a certain rational framework – clamour for attention. Images become metaphors for concepts, and suddenly everyone is a poet. 


Via Laura Brown
more...
No comment yet.
Scooped by Level343
Scoop.it!

Online Reputation Management: What It Means to You

Online Reputation Management: What It Means to You | Social Media Marketing Strategies | Scoop.it

Online Reputation Management Is 24/7/365

Wouldn't it be nice to click a button and, presto pesto, have your reputation drop back to neutral? Or, at the very least, no longer in the dumps? Some of our clients wish that button existed, and some of them don't even have a company behind them. They simply have a bad mark they need removed for whatever reason and they come to us for it.

more...
No comment yet.
Scooped by Level343
Scoop.it!

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour | Social Media Marketing Strategies | Scoop.it
Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference.

 

Can you say fickle?

more...
No comment yet.
Scooped by Level343
Scoop.it!

Fans, Ambassadors and Adjusting for Change

Fans, Ambassadors and Adjusting for Change | Social Media Marketing Strategies | Scoop.it
Brand advocates and influencers were built on emotions instead of incentives. Fan ambassadors are exactly the opposite. No matter how you put it, any reward other than the natural one of product enjoyment is an incentive.
more...
No comment yet.
Scooped by Level343
Scoop.it!

Never Compromise

Never Compromise | Social Media Marketing Strategies | Scoop.it
I have yet to see Meryl Streep’s movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343′s official mascot!) this morning. “Never Compromise” jumped out of the poster at me.

 

Case in point: look at what’s happening with search. In April alone, there were 52 highlights to Google’s latest algorithm changes. That in itself has given way to a plethora of news feeds regarding all the compromises businesses have made in order to rank for their keywords.

more...
No comment yet.
Scooped by Level343
Scoop.it!

International Social Media Marketing: Addressing Cultural Quirks ...

Good news for online marketers with Portuguese language skills — Brazilians are massive social media fans. About one in four Brazilians uses social media, which equates to over 55 million people, with each spending on ...
more...
No comment yet.
Scooped by Level343
Scoop.it!

Do-It-Yourself Online Reputation Management – 7 How To Tips

Do-It-Yourself Online Reputation Management – 7 How To Tips | Social Media Marketing Strategies | Scoop.it

Search engines and the internet have changed our world in ways few could have comprehended. Most of these changes have been extremely positive eg. I can now study a new concept from the comfort of my home. However, some of the changes occurring as a result of the internet, are not so positive.

more...
No comment yet.
Scooped by Level343
Scoop.it!

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest | Social Media Marketing Strategies | Scoop.it
Social media is about attracting actions and conversations, not shouting at people.

 

Social media is about attracting actions and conversations, not shouting at people.
The moral of this story is that social media is about slow and consistent relationship building, where trust is earned over time and dialog is cultivated through an exchange of real value.

more...
No comment yet.
Scooped by Level343
Scoop.it!

7 Elements Your Social Media Strategy Should Contain To Encourage Sales

7 Elements Your Social Media Strategy Should Contain To Encourage Sales | Social Media Marketing Strategies | Scoop.it

Tying social media efforts to actual sales is tricky. We’ll explore that in later posts, but for now, you need to be very clear on the why and what, and leave the how for later. Once your strategy is in place, it will be easier to develop action steps.

more...
No comment yet.
Scooped by Level343
Scoop.it!

Study Shows Social Media Slowly Replacing Face-to-Face Customer Interaction

Study Shows Social Media Slowly Replacing Face-to-Face Customer Interaction | Social Media Marketing Strategies | Scoop.it

IBM sat down to talk one-on-one with 1,700 CEO's in 64 countries to discuss changes in how they do business.

 

Right now, social media came in dead last but it’s expected to climb to the second spot in the coming years. At a glance, I would say that these results relate to B2B companies, but the report doesn’t say one way or the other. I understand B2B being heavily face-to-face. I don’t see it in business to consumer. But again, the study doesn’t specify one or the other so I have to assume it’s a mix

more...
No comment yet.
Scooped by Level343
Scoop.it!

The 3 Stages of Social Media Marketing

The 3 Stages of Social Media Marketing | Social Media Marketing Strategies | Scoop.it
How to transfer excitement into business results.

 

But advanced marketers have taken the potential of social to another stage, the publisher stage, and are reaping social's benefits. They realize that short, sweet messenger content can win "Likes" but does little to generate leads. Instead they have had to invest more time and resources into producing longer, more thoughtful content pieces in the form of blog posts, infographics, e-books, and videos. Rather than entertain, this content addresses the real concerns and interests of prospects and provides them valuable information.

more...
No comment yet.
Scooped by Level343
Scoop.it!

No.1 reason why social media strategies fail

No.1 reason why social media strategies fail | Social Media Marketing Strategies | Scoop.it
If you are listening to 1,000 social media practitioner you get 1,000 different ways and ideas how to deal with social media.

 

SUMMARY
Most social media initiatives are based on trial and error. Lack of highly skilled social media strategists make it even worse. It takes a few months to see the real effects of a social media engagement and that means it may take a whole year to figure out what works and what not. While many mistakes can be fixed quickly – there are still several counter intuitive aspects of a social media strategy that make it fail – the one described here however is based on my experience the No.1 mistake.

more...
No comment yet.
Scooped by Level343
Scoop.it!

27 LinkedIn Social Media Marketing Tactics

27 LinkedIn Social Media Marketing Tactics | Social Media Marketing Strategies | Scoop.it
A list of free and paid marketing and media opportunities on LinkedIn.

 

Getting Started
If you want to get started on some of these tactics, a good place to start is on LinkedIn's FAQ page. To learn more about its paid opportunities, visit its Marketing Solutions page. I hope you found this breakdown of LinkedIn opportunities helpful! Again, if we missed anything please post it in the comments sections.

more...
No comment yet.