Social Media Marketing Strategies
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Social Media Ethics – Have you thought about it?

Social Media Ethics – Have you thought about it? | Social Media Marketing Strategies | Scoop.it
Interesting conversation I was having the other day in a social network. As an SEO provider for a small to medium size agency it’s important to get some things right. Ethics, trustworthiness and tr...

 

Separating the two – Personal & Business

 

I’ve asked four high visibility CEO of agencies how they handle their brand when it comes to promoting a client’s brand.

 

The premise: You specialize in some form of Internet Marketing that includes Social Media. You take on a client and as part of your contract; you will be promoting the client in some way via social media – the brand, or a product, or a service, etc. The following are questions about a client’s brand promotion from both a practical and ethical standpoint.

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What is an Agency? Social Media and Corporate Voice

What is an Agency? Social Media and Corporate Voice | Social Media Marketing Strategies | Scoop.it

the thing I, and I believe many others in my place, have struggled with over the years is the true definition of “agency.” The most important “feeling out” bit in agency life is figuring out where your authority as an external agent to act on the behalf of the client ends, and where the internal client needs to take over.

 

In my early PR agency days, that tended to take the shape of setting up a relationship with a reporter, then fading back in the role of facilitator.

 

Being an actual spokesperson was not only rare, but being quoted in a publication on behalf of a client was high on the list of work nightmares.

 

Social media comes along, bringing the role of the agency into question once again – how far to go in being an actual “agent?” The early fights were over “ghost-blogging” which, put simply, was hiring someone to write blog posts for you , in your voice, just as you would hire a speechwriter.

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Facebook Couples: Your Relationships as Curated by an Algorithm

Facebook Couples: Your Relationships as Curated by an Algorithm | Social Media Marketing Strategies | Scoop.it
Facebook took everyone's "friendships" to the next level, and as usual it was met with less than enthusiastic responses.

 

In other words, Facebook is going to do what they want with your interactions on their site. It’s up to you to control what you share and who you share it with.

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Content Curation Above Average is More Than Mindlessly Sharing Links

Content Curation Above Average is More Than Mindlessly Sharing Links | Social Media Marketing Strategies | Scoop.it
These days many people refer to sharing on social media as curation. Is this kind of curation useful? Not really.

 

Content curation is not just about hype. The term itself is pretty new but the practice is established for ages. These days many people refer to sharing on social media as curation. So sharing links with your fans or followers is enough to become a content curator in a sense. Is this kind of curation useful? Not really. In some cases yes in most others not.

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The End of the Expert: Why No One in Marketing Knows What They're Doing

The End of the Expert: Why No One in Marketing Knows What They're Doing | Social Media Marketing Strategies | Scoop.it
Richard Branson's Virgin is one company that's succeeding in the new era of marketing. (Photo credit: Wikipedia) It’s a stark verdict from a prominent source.

 

It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish.

 

Unfortunately, the world has changed – and that education is no longer relevant. “If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,” says Kokich, author of Do or Die: Surviving and Thriving in a World Where the Old Ways of Marketing Aren’t Getting It Done.

 

“Sure, there are experts in some fields. Someone may be really good in SEO or in mobile. But there aren’t any experts in making this transition.”

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Do One Thing & Do It Better Than Anyone Else

Do One Thing & Do It Better Than Anyone Else | Social Media Marketing Strategies | Scoop.it
Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow.

 

What do you think happens when you try to launch three ideas at once? Nothing. To implement even one good idea takes a mountain of work--strategic planning, product development, marketing pushes, financing, administration, human resources, and so much more. Taking one idea to profits is hard. To be successful as an entrepreneur, you have to realize the devil is in the details. Don't fall into the trap of trying--like so many entrepreneurs--to do too much.

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Are You Making These Management Mistakes?

Are You Making These Management Mistakes? | Social Media Marketing Strategies | Scoop.it
What's your management style? How well do you really know your employees/coworkers?

 

Have you ever really stopped to think about the psychology of your employees? Their motivations and personalities? Understanding them better will not only make you a better manager, but also help the company be stronger as a whole. We have written before about what makes our company culture unique and what type of work environment we foster to make our employees as productive as possible.

 

Now I want to dive into our management style, what you should consider and mistakes you can’t afford to make when choosing yours.

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How A Great Title Got Me A Link From The New York Times

How A Great Title Got Me A Link From The New York Times | Social Media Marketing Strategies | Scoop.it
Are you looking for proven marketing tactics to attract more readers and grow your blog? As a blogger, readers are your currency and success and survival depends on attracting and growing an audience.

 

Author bio: Georgina El Morshdy is a UK copywriter and content marketing consultant at Gem Writing. You can also catch her at the Micro Business Hub where she helps busy micro business owners grow their business with ideas that work.

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How to Grow a Robust List of Blog Subscribers

How to Grow a Robust List of Blog Subscribers | Social Media Marketing Strategies | Scoop.it
Building a healthy list of blog subscribers is key to reaching your readers consistently. Read on to find out how to find new blog subscribers.

 

Once a reader is in the door, it’s up to you to keep them coming back for more. If blogging is a part of your online content marketing plan, then you need to entice your audience to read your blog every time you publish a new post. They ain’t going to stick around for long if they ain’t enticed.

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What Your 'About Us' Page Is Missing

What Your 'About Us' Page Is Missing | Social Media Marketing Strategies | Scoop.it
Just about every business website has an "About Us" page or section, but most of these are missing a key ingredient that will help turn visitors into customers.

 

I would add "Know me" ... then Like Me, Buy from Me

 

If I find you likable, I’m more likely to do business with you. Similarity boosts liking. If we seem to be members of the same group or have commonalities, it’s even easier to like you. So, how, on a static website, do you get people to like you?

 

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Craziest Audit Checklist on the Interwebz

Craziest Audit Checklist on the Interwebz | Social Media Marketing Strategies | Scoop.it
For anyone who's done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic.
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54 Free Social Media Monitoring Tools [Update2012]

54 Free Social Media Monitoring Tools [Update2012] | Social Media Marketing Strategies | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Paula Pollock
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Five Valuable Tools to Facilitate Your Social Media Strategies

Five Valuable Tools to Facilitate Your Social Media Strategies | Social Media Marketing Strategies | Scoop.it
Utilizing social media in your online endeavors should be an essential component of your overall strategy.

 

Now, as Google+ and Pinterest join the mix, it can become overwhelming to keep track of the multitude of social sites to update regularly. Here are some of the most popular tools to make your job easier.

 

There a re a couple in here I'm not familiar with... interesting. 

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3 Social Media Tricks to Improving Your Online Reputation

3 Social Media Tricks to Improving Your Online Reputation | Social Media Marketing Strategies | Scoop.it
Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual.
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Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI

Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI | Social Media Marketing Strategies | Scoop.it
Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag.

 

Conference tweeting takeaways:

 

Limit your tagging to the conference hashtag plus one other, if necessary.


Offer valuable information by way of access to content from or around the conference.


Take advantage of the exposure inherent to appearing in hashtag searches to let people know who you are and why they should follow along.


Share your insight with followers and catch the attention of influencers by promoting their conference work by live tweeting.
Use software like TweetChat to keep up with all conversation around the event hashtag and monitor your mentions so you don’t miss an opportunity to respond.

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What Pricing Strategy Beats Discounts?

What Pricing Strategy Beats Discounts? | Social Media Marketing Strategies | Scoop.it
If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting.

 

 

Don’t Forget FREE!

 

Other research has shown that the word “FREE!” is a significant motivator for consumers – see The Power of FREE!. The Minnesota researchers were aware of this, so they eliminated the word “free” from their bonus offers to avoid distorting the effects of the subjects not paying attention to the base value.

 

You, on the other hand, should use FREE! whenever you can. Instead of “25% Bonus” or “25% More,” use “25% More FREE!” to maximize sales.

 

In short, combine the biggest percentages with the word FREE! and you’ll sell far more product than an equivalent discount.

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Do Influence Score Services Klout, PeerIndex & Kred Deserve Clout?

Do Influence Score Services Klout, PeerIndex & Kred Deserve Clout? | Social Media Marketing Strategies | Scoop.it
If you’re planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising — how influential is a particular person online? Is it worth reaching out to them?

 

Excellent overview by Sean. How much of this stuff can you really take seriously? Sure there are many ways we can game this system. But at the end of theday if a client is going to base their hiring you on a number then I think we have to go back to the drawing board.

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YouTube’s Magic Number

YouTube’s Magic Number | Social Media Marketing Strategies | Scoop.it
The video giant is handing out pass/fail grades for its new "channels." Here's the most important metric to watch.

 

YouTube is grading the channels it has launched in the last year. At least six in 10 of them won’t make the cut.


Out in videoland, there’s lot of chatter about who’s in and who’s out. But if you take Google executives at their word, this shouldn’t be that mysterious: They want to keep the channels that keep people watching the longest.

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25 Quirky Social Media Tips That You Probably Don't Know

25 Quirky Social Media Tips That You Probably Don't Know | Social Media Marketing Strategies | Scoop.it
We can know so much about social media yet sometimes a few things can slip through under the radar. Here are 25 social media tips you may have forgotten about or missed the first time round...
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The Social Land of Milk and Honey for Bloggers and Brands

The Social Land of Milk and Honey for Bloggers and Brands | Social Media Marketing Strategies | Scoop.it
Remember the good old days when all a blogger had to do was write a post and the world would come rushing to read it? No? Me either.

 

Despite that, new bloggers always start out with the belief that their words will be so inspiring, so epic, that they’ll be beating traffic back within a week and making piles of cash two weeks later. They dream of living the good life in this beautiful land of milk and honey.

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Level343's comment, October 17, 2012 12:49 PM
Grazie a lei Patrizia :)
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20 tools, tips and tricks to use Twitter more efficiently

20 tools, tips and tricks to use Twitter more efficiently | Social Media Marketing Strategies | Scoop.it
Maintaining a Twitter account looks like a lot of work -and it is-, but it doesn’t have to be a burden. Luckily, there are a number of shortcuts for everything, and knowing where to start and...
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Why Understanding Expectations Is Crucial For Customer Service

Why Understanding Expectations Is Crucial For Customer Service | Social Media Marketing Strategies | Scoop.it
Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need to meet or exceed these customer expectations.

 

After all, when do you hear people bring up customer service? Unless they are asked about it specifically, then they talk about it only when the service exceeds expectations or does not meet expectations. If service meets expectations, it’s doing what’s expected and won’t receive any praise or criticism.

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How Memory Works: 10 Things Most People Get Wrong

How Memory Works: 10 Things Most People Get Wrong | Social Media Marketing Strategies | Scoop.it
“If we remembered everything we should on most occasions be as ill off as if we remembered nothing.”...

 

Memory, then, shapes the very core of human experience. Despite this, memory is generally poorly understood, which is why many people say they have 'bad memories'. That's partly because the analogies we have to hand—like that of computer memory—are not helpful. Human memory is vastly more complicated and quirky than the memory residing in our laptops, tablets or phones.

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Why Social Media ROI Can’t Be Measured – And Why That’s OK

Why Social Media ROI Can’t Be Measured – And Why That’s OK | Social Media Marketing Strategies | Scoop.it
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns.

 

Because yes, there are plenty of things we can do to get close to quantifying our returns from social media – campaign variables, landing pages and forms, multi-channel funnels – but we’ll never be able to quantify every lead, every brand-awareness lightbulb moment, everything social does for us.

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19+ Facebook Timeline Features and Resources You Should Know!

19+ Facebook Timeline Features and Resources You Should Know! | Social Media Marketing Strategies | Scoop.it
Think you know everything about Facebook Timeline? Check the list and equip yourself with more than 19+ handy tips and resources to rock your profile and pages.
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