In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?
And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.