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Social Media Marketing Strategies
The Social Media Conundrum
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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Social Media Marketing Strategies | Scoop.it
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?

 

And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.

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5 Common Myths About Social Media Marketing Busted

5 Common Myths About Social Media Marketing Busted | Social Media Marketing Strategies | Scoop.it
Social media as a marketing channel is beginning to show signs of maturity.

 

The tools marketers can use to deploy and monitor campaigns are getting more robust, functional, integrated and powerful. Strategies for social media marketing success are becoming more tried and true by the day. However, many misperceptions about social media marketing persist and continue to be evangelized by the species known as Expertum Social Medium.

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Infographics Are Not a Social Media Strategy

Infographics Are Not a Social Media Strategy | Social Media Marketing Strategies | Scoop.it
I can't be the only one to notice this... Infographics, "viral" videos, Like and Retweet campaigns, they all seem to be trying a bit too hard lately. For example, most infographics I see today are ...

 

Social Producers are the New Storytellers

 

To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media to trigger desirable (and social) actions, reactions, and transactions. A new genre of social producers are taking aim at developing content strategies that are not only consumable but shareable and actionable, acting as catalysts for relevant conversations.

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Social Lip Service vs. Social Customer Service

Social Lip Service vs. Social Customer Service | Social Media Marketing Strategies | Scoop.it
Many organizations claim to “be social.” They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate ...

Via Joy Bhattacharya
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If You Don't Understand People, You Don't Understand Business [vimeo]

I selected this video by Simon Sinek because he always inspires me and this talk is now exception. Today more than ever before, social networks - [social business] has given us the opportunity to support each other and do business in exciting new ways.

 

It got me thinking about the power of communities and what they can do together and the importance of businesses to find, connect and support those communities who resonate with their brand promise.

 

He talks about trust and the importance of being authentic as individuals and organizations to be transparent, honest, generous and consistent through all of our actions.. He wrote a book called "It Starts With Why"  [people don't buy what you do, they buy WHY you do it], which I highly recommend.

See Vimeo here: [http://vimeo.com/26774102]


Via janlgordon
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Bart van Maanen's comment, July 18, 2012 10:44 AM
No time to watch now, but I've pinned it. Did you see his TED.com video as well. That was quite inspiring too: http://www.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action.html
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7 Super Useful Infographics About Google+ and a Lesson From Each

7 Super Useful Infographics About Google+ and a Lesson From Each | Social Media Marketing Strategies | Scoop.it
If you still have doubts about Google+, check out this collection of infographics and tips to make the most of it's power - especially for search.

 

A few Infographics with interesting stats....

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Turn Google Ripples into a Powerful Relationship Marketing Tool: Business Intelligence

Turn Google Ripples into a Powerful Relationship Marketing Tool: Business Intelligence | Social Media Marketing Strategies | Scoop.it

Great post about Google Ripples... Klout has used these concepts and it seems Google - whilst not choosing to define the relationship - is never the less giving us a new way to understand and visualize how people spread a message and - importantly - the roles they play.

 

I want a social media marketing tool that combines the visuals of Google ripples with Twitter retweets and shares and Facebook's likes and posts for any given piece of content. Then syncing the identities of those users across those networks.

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10 Social Media Personas - Understanding Personality & Communication

10 Social Media Personas - Understanding Personality & Communication | Social Media Marketing Strategies | Scoop.it
People are individuals and all behave individually, but once you have identified the basic personalities and their communicative habits, you can act accordingly.

 

There is not only one character sleeping in each of us, as our different parts intermingle. No matter which personality you claim as your own (it could even change depending on mood, life experience, stress level), you will have to deal with different characters in social media.

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5 Social Media Marketing Myths You Should Understand

5 Social Media Marketing Myths You Should Understand | Social Media Marketing Strategies | Scoop.it

Too often, in my agency's experience, we're seeing social media being treated as a list of boxes to be checked off rather than a powerful way of building awareness, communicating with consumers and ultimately selling more stuff! The sooner we stop believing these five myths the better:

 

1. Social media marketing is about building relationships with consumers

2. Social media marketing isn’t broadcasting

3. Social media is about likes, followers, subscribers and building a fan base

4. Social media marketing is cheap

5. Social Media marketing strategy can be figured out along the way

 

Some great points...

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Socializing Thought Leadership

Socializing Thought Leadership | Social Media Marketing Strategies | Scoop.it
Making your thought leadership materials go viral.

 

In thought leadership, the share (the act of someone emailing or posting your materials to Facebook, Twitter, LinkedIn, or other social sites) can be far more valuable than a Facebook "like." When people share your content they are a) endorsing it and b) weaving it into the very fabric of the web.

 

It becomes popular and echoes out into blogs and mainstream media and pops more in the search engines. When this happens you not only embed your influence directly into the web - your social media marketing success starts to be realized via organic search. People search on terms related to your content and your content pops in results on other companies' sites. This is social success realized through search!

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6 Ways to Drive More Pinterest Engagement

6 Ways to Drive More Pinterest Engagement | Social Media Marketing Strategies | Scoop.it
Pinterest marketing: Creative ways to engage your fans with contests, images, offers, and more.

 

These are just a few creative ways you can engage your audience on Pinterest. Use these techniques or build on them to come up with your own innovative ways to engage your audience.

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Do You Know Your Blogging History? ...

Do You Know Your Blogging History? ... | Social Media Marketing Strategies | Scoop.it
Triberr is a website for bloggers interested in increasing their reach.

 

...in the beginning

 

It's generally accepted that the very first "blog" -even tho that wasn't the name used back then- was Links.net

 

It was a personal homepage of Swarthmore student named Justin Hall. When did Justin start his "personal homepage"?

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Social Media - A Good Thing or a Bad Thing?

Social Media - A Good Thing or a Bad Thing? | Social Media Marketing Strategies | Scoop.it
Social media is a good thing or a bad thing? That is the most frequently asked question today. Well, there are always two sides of everything; it depends on your perspective on how you perceive it.

 

Many studies have shown that the extensive use of social media can actually cause addiction to the users. Throughout their day, they feel to post something on their pages or check others posts as it has become an important part of our life.

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JamieSpringer's curator insight, July 21, 2013 10:59 PM

This article discusses the ultimate question of should is social media a postivie or negative turn towards our futures. It gives many examples such as reducing communications barriers yet slowing down productivity in the workplace. The article doesn't necessarily anwser it's own titled question but it does make you think about how much social media plays a role in today's society and how it henders other parts as well.

 

My anwser would be that it out ways the good but needs to go in a different direction of how it is handled and used. I know that's not easy as it sounds, but many videos and photos seems to go viral every day and  if there was an innovative way to make social media more of a learning tool, I think that would be one way to take away from the negativity.

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5 Tools For Optimizing Your Social Media Strategy Post Penguin

5 Tools For Optimizing Your Social Media Strategy Post Penguin | Social Media Marketing Strategies | Scoop.it
Strategies for optimizing your social media strategy post penguin.

 

Even before the Penguin algorithm changes, Panda changes forced websites to abandon some traditional SEO strategies as no longer effective. Things like content scraping, reciprocal links, and some keyword strategies practiced by website owners now hurt your website rather than helping it. At the same time, algorithm changes increased the impact of social sharing and other activities indicating the influence of content on users.

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5 Twitter Tools to Enhance Your Marketing

5 Twitter Tools to Enhance Your Marketing | Social Media Marketing Strategies | Scoop.it
Twitter tools: Discover these 5 free tools to grow and manage your community and maximize your visibility.

 

Some great marketing tools ...

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Brands Using Social Media for Customer Service

Brands Using Social Media for Customer Service | Social Media Marketing Strategies | Scoop.it
There are various key considerations for brands who intend to use social media as part of their customer service strategy. There is only one key consideration for brands who don’t intend to do so – you should.

Via Mau, roberto toppi
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Social Media Requires a Cross-Functional Team

Social Media Requires a Cross-Functional Team | Social Media Marketing Strategies | Scoop.it
Does your company use social media? And if so, who's in charge? Chances are high your answer'll be: the marketing team. True, someone has to give social media integration a little push, but the marketing department ...
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One woman’s vision to make social marketing less of a cesspool: Wildfire 2.0

One woman’s vision to make social marketing less of a cesspool: Wildfire 2.0 | Social Media Marketing Strategies | Scoop.it
“Social media has a positive impact on marketing. It democratizes it. It’s not just about who’s got the biggest budget, but who really understands their consumer.”
I’...

 

Ransom runs Wildfire, a rather large social media marketing company that develops software for brands to connect their marketing efforts across most of the big social sites currently in existence. Today, the company is unveiling Wildfire Suite 2.0, a social media marketing maven’s über-tool that allows marketers to get much more specific, much more personal, with their followers and fans all over the social Internet.

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10 Ways Social Media is Transforming our Culture and World

10 Ways Social Media is Transforming our Culture and World | Social Media Marketing Strategies | Scoop.it
Here are 10 ways I see us transforming as a culture, driven by the new social networks and social media and based on the possibilities now afforded to us by global connections and technology.

 

Excellent post by Lisa Galarneau

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How to Start Conversations That Make Instant Connections

How to Start Conversations That Make Instant Connections | Social Media Marketing Strategies | Scoop.it
Follow these 12 steps to become a better communicator and build productive business relationships.

 

Some great steps with in depth ideas... here they are

Step 1: Relax.

Step 2: Stay present.

Step 3: Get quiet.

Step 4: Be positive.

Step 5: Confirm values.

Step 6: Evoke memories.

Step 7: Watch nonverbal cues.

Step 8: Be appreciative.

Step 9: Speak warmly.

Step 10: Slow down.

Step 11: Be brief.

Step 12: Listen deeply.

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Your Best Brand Asset Is Understanding Yourself

Your Best Brand Asset Is Understanding Yourself | Social Media Marketing Strategies | Scoop.it
You're a beautiful and unique snowflake. But does your personal brand--honestly--reflect that?

 

Probably the most powerful gift these leaders had was an understanding of who they were and what their talent and calling were about.

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7 Easy Steps to Social Media Marketing Success

7 Easy Steps to Social Media Marketing Success | Social Media Marketing Strategies | Scoop.it
Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers.

 

Define Your Purpose

 

Before jumping right in, you must figure out your purpose for using social media. Just like any other form of marketing, you need to formulate a strategy to reach your business goals. What is your main objective? Is it to increase brand awareness? Is it to get people to sign up for your email newsletter or download a trial version of your software? Having a clear cut layout of what it is you want to accomplish from the get go will ensure you stay focused and will ultimately lead to your success.

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5 Tips For Marketing Yourself & Your Team At A Networking Event

5 Tips For Marketing Yourself & Your Team At A Networking Event | Social Media Marketing Strategies | Scoop.it
Grow your professional network both online and offline. During the summer months it seems that there is always so much to do.

 

During the summer months it seems that there is always so much to do. By the time the work day is done, meeting strangers and discussing what you do may be the farthest thing from your mind. However, local networking events present a plethora of opportunities for individuals and organizations as a whole.

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From Customer Conversation to Conversion

From Customer Conversation to Conversion | Social Media Marketing Strategies | Scoop.it
For many organizations, integrating the customer experience with social media remains a challenge. The teams in charge of advertising, product marketing, and public relations are still learning to work together.

 

Give people an exceptional experience. Period. No matter where they contact you, lean forward and embrace the conversation. While you're at it, share with them the data you have about their purchases and transactions to help them continue to choose you.

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ORM – Keeping Your Reputation Under Control

ORM – Keeping Your Reputation Under Control | Social Media Marketing Strategies | Scoop.it
Now you’ve done it. You’ve made someone mad and they set about on a dedicated smear campaign. Your reputation looks like someone used it as toilet paper on the biggest rear-end in history. It can happen to anyone… and everyone.

 

Look – you’re still going to get a zinger every so often. It happens. Not everyone is going to like you. –But what’s that old say? “It’s not what life throws at you that matters, but how you deal with it.” Your life, your career, your business, your success isn’t defined by what happens to you. They’re defined by how you choose to respond.

How are you going to respond to the next ORM situation? Will you be ready? Let’s talk about it, and come up with solutions…

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