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Social Media Marketing Strategies
The Social Media Conundrum
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Which Social Network Does Your Target Customer Use?

Which Social Network Does Your Target Customer Use? | Social Media Marketing Strategies | Scoop.it
A new report sheds light on the age and gender distribution of 24 popular social networks, among them Facebook, Twitter, Pinterest, Reddit and Tumblr.

 

Age Distribution

 

More than half (55 percent) of Twitter users are older than age 35, and that Twitter average age of 37 (technically 37.3)? It's a few months older than the average of all users (36.9) across the 24 networks Pingdom studied.

 

LinkedIn had the highest percentage of users over age 55, and by far the highest average age: 44.2 years. Second to LinkedIn (at least age-wise) was Yelp, with an average user aged 42.2.

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Why Quitting Social Media Is Stupid!

Why Quitting Social Media Is Stupid! | Social Media Marketing Strategies | Scoop.it
  Why Quitting Social Media Is Stupid!    I just read something that disturbed me greatly.   A tech geek was discussing how quitting social media improves productivity.
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The $1.3 Trillion Price Of Not Tweeting At Work

The $1.3 Trillion Price Of Not Tweeting At Work | Social Media Marketing Strategies | Scoop.it
On June 6, Larry Ellison--CEO of Oracle, one of the largest and most advanced computer technology corporations in the world--tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite.

 

Behind this laundry list is a more hefty benefit. Social technologies have the potential to free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. Managers can find out “which employees have the deepest knowledge in certain subjects, or who last contributed to a project and how to get in touch with them quickly,” says New York Times tech reporter Quentin Hardy. Just cutting email out of the picture in favor of social sharing translates to a productivity windfall as “more enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”

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The Rise Of Visual Social Media

The Rise Of Visual Social Media | Social Media Marketing Strategies | Scoop.it
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

 

"Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest."

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45 Signs You Need to Get a Grip on Your Social Media

45 Signs You Need to Get a Grip on Your Social Media | Social Media Marketing Strategies | Scoop.it
Do you wish you had a social media policy? Have no idea what is being published when by your social media team?

 

You need more than a set of random acts of social media and marketing (RAMs). RAMs will eat every last morsel of return on investment you have left. The best way to identify a RAM is that it is not funded, resourced, in the plan or have metrics to measure success.

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Ask Yourself: Why Isn’t Your Business Blogging?

Ask Yourself: Why Isn’t Your Business Blogging? | Social Media Marketing Strategies | Scoop.it

More small businesses will blog when they learn how blogs have evolved into content management systems that serve vital customer needs.


Via Martha Spelman
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How Do You Sort Out Fake Followers From Real Ones on Twitter? [INFOGRAPHIC]

How Do You Sort Out Fake Followers From Real Ones on Twitter? [INFOGRAPHIC] | Social Media Marketing Strategies | Scoop.it
Do you have fake followers? The number of live humans following you on Twitter might be significantly lower than your profile's "followers" number states.

Via Paola Frateschi
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5 types of social media strategies: Church of the Customer Blog

5 types of social media strategies: Church of the Customer Blog | Social Media Marketing Strategies | Scoop.it

Note from Pat: Tom Fishburne is dead on with his latest cartoon.  There are 4 types of social media strategy that are most prevelant in the market - and they have nothing to do with conversations, building relationships or focusing on how you can help others.


Via mcgrawmarketing
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Why Prescheduled Tweets Are The Most Horrible Thing In The World--Half The Time

Why Prescheduled Tweets Are The Most Horrible Thing In The World--Half The Time | Social Media Marketing Strategies | Scoop.it
Depending on which guru you ask, you’ll get very different--and very strong--opinions on whether to preschedule your social media.

Via zackrizmanic
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Strategies for Selling to the Upper Middle Class

Strategies for Selling to the Upper Middle Class | Social Media Marketing Strategies | Scoop.it
Who is the upper middle class? The socioeconomic class between working class and upper class may be comprised of professionals, highly skilled laborers, and lower and middle management.

 

Keeping Up Appearances

 

Whether for a hobby or an everyday luxury, the affluent seek out boutiques, specialty shops, and labels that present the image they desire. From SUVs that have never seen dirt to diving watches that have never gotten wet, it’s the idea or opportunity that the affluent seek to purchase. The upper middle class seek products of the highest quality. Even if they never wear those high end hiking boots outside the city limits, at least they feel like and look like they could.

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4 Pitches That Any Respectable Blogger Will Always Ignore

4 Pitches That Any Respectable Blogger Will Always Ignore | Social Media Marketing Strategies | Scoop.it
Are you not hearing back from the bloggers you pitch? You might be committing one of these common pitching errors...

 

When a pitch is ignored or rejected, we spend time examining why it didn’t work. Many times we even ask the recipient for feedback (bloggers are often happy to give their advice).

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Social Media Personas: What You Need To Know

Social Media Personas: What You Need To Know | Social Media Marketing Strategies | Scoop.it
Social media platforms allow different facets of your audience’s personality to shine through. These traits are useful to incorporate into your marketing personas to better understand and develop targeted communications and content.

 

To more effectively engage with your firm’s prospects, customers and fans on social media, it’s useful to create a social media persona or to augment your marketing persona with this information. Specifically, consider what motivates them to engage with you on social media platforms, understand their function in the purchase process, and the way they interact on these platforms.

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3 Reasons Why There's No Measuring ROI On Social Media

3 Reasons Why There's No Measuring ROI On Social Media | Social Media Marketing Strategies | Scoop.it

Guest post written by Lux Narayan Lakshmanan (Lux) Narayan is CEO at Unmetric.

 

Social Media exponents could try something similar – establishing correlations between social media engagement metrics and brand preference and sales. In fact, there are many studies and anecdotal evidence published on this.

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6 Alternative Social Networks

6 Alternative Social Networks | Social Media Marketing Strategies | Scoop.it
A list of alternative social networks gaining ground on Facebook and Twitter.

 

The data showed that between 2011 and 2012, Instagram users rose by 362% in Australia, 2,028% in the UK and a massive 17,318% in the USA. Pinterest users rose by 798% in Australia, 1,489% in the UK and 5,124% in the USA. Neither of these sites come close to touching Facebook or Twitter in terms of users, but they both offer alternative services to the two social networking giants.

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The Changing Game of Strategy

The Changing Game of Strategy | Social Media Marketing Strategies | Scoop.it
We’ve long known that strategic planning has serious limitations. The notion of managers as generals, guiding action from high on the hill, is an outdated concept at best.

 

In other words, the game has changed. As Zuckerberg wrote in a letter to prospective shareholders “We don’t build services to make money; we make money to build better services.” Translation: don’t bother him, he’s questing. That’s the audacity of youth today. Increasingly, they expect us to play their game.

 

And the thing is, they’re probably right. Strategy today isn’t methodical, but emergent; requiring collaboration in order to build the skills and resources to fulfill quests of purpose, meaning and, if the game is played very well, immortality.

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What Successful Night Owls Get Done Before Bed

What Successful Night Owls Get Done Before Bed | Social Media Marketing Strategies | Scoop.it
Early birds get all the credit. Research indicates that morning people tend to be more active and goal oriented, and such larks as Steve Jobs, Craig Newmark of Craigslist, and 25-year old David Karp, founder of the Tumblr blogging platform suggest...
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How To Get More Comments On Your Articles

How To Get More Comments On Your Articles | Social Media Marketing Strategies | Scoop.it
Content from users can provide real value.

 

No matter how in-depth your keyword research is, you'll never be able to naturally incorporate every iteration of a key phrase onto your landing page - and you wouldn't want to anyhow. With user generated comments, you're able to get some of those alternate queries (long-tail or otherwise) without having to shoehorn them into your on-page copy.

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Five Favorite Social Media Marketing Tools

Five Favorite Social Media Marketing Tools | Social Media Marketing Strategies | Scoop.it

I rely on a variety of technology tools to help me ply my trade as a social media marketing consultant, writer and author, and a number of them have come into daily use. Here is a list of my top five.

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Social Media Strategy

Fantastic Prezi on the Social Media Strategy for Tompkins County Convention and Visitor's Bureau Farm-to-Table Initiative by Kimberly Anderson


Via AlGonzalezinfo, Guglielmo Cornelli
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Target your customers precisely with buyer personas

Target your customers precisely with buyer personas | Social Media Marketing Strategies | Scoop.it
Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.
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24 Ideas to Rock Your Social Media Content Strategy

24 Ideas to Rock Your Social Media Content Strategy | Social Media Marketing Strategies | Scoop.it
Building your personal brand through social media is essential. However, simply showing up is not enough. Create a social media content strategy that rocks!

Via paulo oliveira
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5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest | Social Media Marketing Strategies | Scoop.it
A successful Pinterest campaign begins with assessing your brand and philosophy.

 

I would think this strategy would work on any social platform. Some great insight that's for sure, especially 

 

5. Define your competition. With Pinterest in particular, it is important to understand and define your competition. You have an opportunity to take direct advantage of your competition's pins, promotions, or contests, while directly reaching customers.

 

With that said keep in mind the capability brings together all the best features of Tripadvisor.com with those of Facebook. If you have products that can be sold, but are limited by Facebook's marketplace and Twitter's lack of striking visuals, Pinterest offers a very happy medium.

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Bursting at the Seams with Content

Bursting at the Seams with Content | Social Media Marketing Strategies | Scoop.it
I remember the first time I posted to a Web site. The idea that you could write directly in the form and push the publish button was still remote. We put a lot of work into every article we posted.

 

It is undeniable that the main action of the Web is sharing -- links, images, mash-ups, stories, ideas, etc. When Google+ launched last summer, I provided an update on filters. Because G+ brought the two main conversations to the fore:

 

grouping people
filtering content

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5 Traits of Successful Solar Social Media Community Managers

5 Traits of Successful Solar Social Media Community Managers | Social Media Marketing Strategies | Scoop.it
If you gave someone a hammer, nails, a load of 2x4’s, and a circular saw and then told them to build a house, a skilled carpenter could build a decent house. The same is true with solar social media and the people who manage those accounts.
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How to Add Value to Social Media Fans and Create Deep Loyalty

How to Add Value to Social Media Fans and Create Deep Loyalty | Social Media Marketing Strategies | Scoop.it
Image “Give and it shall be given to you” is one of the oldest proverbs from the Biblical gospels. Giving has a reciprocal reaction when done sincerely.

 

Adding value to fans means making a commitment to know them as people, not acquisition numbers. Not necessarily each and every one, but it requires well developed personas.

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