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Social Media Marketing Strategies
The Social Media Conundrum
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Blurring advertising and blogs – why it pays to know the ad rules - Advertising Standards Authority

We’re reminding bloggers who are paid to write positive reviews or comments about a product or service that they must be up-front with their followers by making clear that it’s advertising. Not only will this help bloggers avoid misleading people and breaking the ad rules, it will also stop them from potentially breaking the law.

Level343's insight:

Bloggers can hold great sway and influence amongst their followers. It’s important, therefore, that they treat their followers fairly. Arguably, one of our most effective sanctions is to shine a light on those blogs that aren’t playing by the rules. The fact is the reputation and trust that bloggers work so hard to foster amongst their followers can disappear very quickly. Misleading your followers is hardly the best advertisement for your blog.

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Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You | Social Media Marketing Strategies | Scoop.it
Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects.
Level343's insight:

After you get to step 5, and everyone goes back to each team or department, it’s likely that no one would have time to check in with each other to share the information even if it’s in the best practice guide.

 

Mandate to review each other’s reports, and have monthly or quarterly meetings to share the learning and the challenges.

It’s time to stop chasing the number of followers and likes, and think of the plans to actually influence sales to grow your business.

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5 ways to use Twitter for Community Building

5 ways to use Twitter for Community Building | Social Media Marketing Strategies | Scoop.it
Start utilising Twitter to build effective customer communities who like you - just follow this 5 step guide and make it work for you today.
Level343's insight:

Great article by Sarah Bradley

 

Engaging on Twitter should be fun! Afterall you’re talking to people who will probably give a damn about what you say and will shape your future updates; making sure you aren’t viewing Tweeters as customers and rather viewing them as valuable connections is the surest way to be successful on this network.

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The Role of #Hashtags in Social Media and Search

The Role of #Hashtags in Social Media and Search | Social Media Marketing Strategies | Scoop.it
The Role of #Hashtags in Social Media and Search
Search Engine Watch
Most people relate a hashtag with social media. Some see them as annoying disruptions to perfectly logical discussions.
Level343's insight:

Great post by Rebecca Murtagh

 

Use With Caution

When topics begin to trend, people with seemingly have nothing else better to do than jump in and use the hashtag in ways that were never intended.

Epic Hashtag #Fails

As with anything you cannot fully control, a hashtag can take on a life of its own, or be hijacked, or become a "bashtag" as the following widely-reported faux pas.

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How to Merge Social Media With Your Existing Sales Strategy

How to Merge Social Media With Your Existing Sales Strategy | Social Media Marketing Strategies | Scoop.it
As more businesses embrace social media as a pivotal marketing tool, they begin to gravitate their resources towards the viability of social networking.
Level343's insight:

The Best Way to Use Social Media


Most industries are becoming increasingly saturated, and unwelcome, heavy competition is making it more difficult to attract new clients. Even publicizing your business on social media is not enough, because your competition is going to be doing the same.

 

The key is to actively engage with your audience and not just send an occasional post every now and then. This means establishing yourself as an authoritative figure in your industry and responding to inquiries.

 

You should also start group discussions or video teleseminars and encourage your audience to participate.

 

By being consistent and making it known that you are an industry leader in your niche, you will begin to build credibility and trust.

Keep in mind that even though most of your followers will be more than happy to participate in an online discussion, any direct sales effort will likely be ignored. This is where telesales come into play.

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How We Grew Our Blog to 5,000+ Subscribers in Five Weeks

How We Grew Our Blog to 5,000+ Subscribers in Five Weeks | Social Media Marketing Strategies | Scoop.it
We thought we were being smart with innovative pricing models. We were wrong, but we finally righted the ship.
Level343's insight:

What Makes a Blog Great?

All successful blogs we studied had two things in common:

 

A ton of free value for their audience.A great unique selling proposition. 

I’ve found that it’s helpful to think of your company's blog like any other product you build.

 

If your product doesn’t deliver massive value to your users, then no amount of growth hacking will help you succeed. Our topic had to be useful to our audience. It had to provide real, actionable advice; not just the soapbox philosophizing that we - like many other business bloggers - had been guilty of in the past.

 

Beyond that, just like great products, the best blogs have a clear and unique value proposition that makes it obvious why you should care about them.

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How To Achieve ROI From Your B2B Content Strategy In 60 Days

How To Achieve ROI From Your B2B Content Strategy In 60 Days | Social Media Marketing Strategies | Scoop.it
B2B firms are natural candidates for inbound marketing and content strategy campaigns.
Level343's insight:

Consider a company that builds specialized software that makes it easier for freelance workers to bill their clients. The business sits squarely in the B2B space. It’s targeting a wide audience that crosses many different markets, from consultants to accountants. The marketing issues that a product like this faces are representative of similar challenges throughout B2B markets.

The First 3 Days: Get Clear On Your Goals
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Big Brands, Google, Penalties & You

Big Brands, Google, Penalties & You | Social Media Marketing Strategies | Scoop.it
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty.
Level343's insight:

Solid well written article chock-full of information by  Kristine Schachinger,

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How Social Analytics Goes Beyond Marketing To Save Lives

How Social Analytics Goes Beyond Marketing To Save Lives | Social Media Marketing Strategies | Scoop.it
New Poptip social tool can analyze breaking events and story evolution to help media and first responders track emergencies on Twitter.
Level343's insight:

Social media is quickly becoming the go-to resource for news, and even social networks are recognizing the power they have to distribute breaking, life-saving news. Analytics tools like Poptip’s Zipline will be useful for determining what information is pertinent and what could be fabricated.

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How humans read web pages: Reducing Banner Blindness

How humans read web pages: Reducing Banner Blindness | Social Media Marketing Strategies | Scoop.it
An article on Banner Blindness which explains the physcology behind it and enlists common techniques to reduce it and improve ad revenues.
Level343's insight:
What is Banner Blindness?

Banner blindness refers to a phenomenon whereby website users consciously or unconsciously ignore or skip banner advertisements or information present in a banner like fashion. One measure often used to indicate the effectiveness of a particular banner is its Click Through Rate (CTR), which is a percentage calculated by dividing the number of clicks by ad impressions.

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The Best Way To Prevent Social Media Disasters

The Best Way To Prevent Social Media Disasters | Social Media Marketing Strategies | Scoop.it
Is allowing employees to discuss their companies on social media really such a bad idea? (Image credit: AFP/Getty Images via @daylife) It’s become de rigeur for companies to have a Facebook page or Twitter feed.
Level343's insight:

"...understand that mistakes will occur (as distinct from malicious pranks, like those of the Domino’s employees). “It doesn’t matter what it is you’re doing in life, the first few times you try something, you’re not going to get it perfectly right,” says Burgess. “No ones does. But that’s okay. Going social means providing a safe environment for those mistakes.”

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Big business still struggling with social media, says TCS

Big business still struggling with social media, says TCS | Social Media Marketing Strategies | Scoop.it
Big business still struggling with social media, says TCS TechTarget “Despite ready availability of digitized consumer-to-consumer interactions in social media, its use by companies is today largely limited to being a mechanism for B2C marketing,”...
Level343's insight:

For example, despite social media users basing many purchases on social media comments about goods in services only 27% of R&D/product development and 37% of product management departments regularly view social media comments from consumers.

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Think you're a social media expert? 10 reasons why you're wrong

Think you're a social media expert? 10 reasons why you're wrong | Social Media Marketing Strategies | Scoop.it
Memeburn
Think you're a social media expert? 10 reasons why you're wrong
Memeburn
Being into digital marketing isn't just great. It's awesome. It's an ever evolving industry and nothing ever stays the same (especially with social media).
Level343's insight:

Are you a social media guru?


If you are into social media and you are calling yourself a “guru”, do you really understand what you are doing and can you really deliver results? You are not a social media “guru” if you have the ability to create a Facebook business page, Twitter account, and have a couple of social media apps on your smartphone.

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Deborah Spector's curator insight, October 7, 2013 10:53 AM

The questions in this post provide really good guidelines to filter people who claim to be social media gurus -  and are not!

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Why Are So Many Social Media Managers Dipshits?

Why Are So Many Social Media Managers Dipshits? | Social Media Marketing Strategies | Scoop.it
I’ve collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy.
Level343's insight:

Today, many of the social media managers at large and important companies are, by contrast, not very smart ad men. To say that they regularly underestimate their customers’ intelligence would be a great understatement. They seem to believe their customers have the brain power of a baked potato.

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Brand Building and Content Strategy with Shelly Kramer [video]

Brand Building and Content Strategy with Shelly Kramer [video] | Social Media Marketing Strategies | Scoop.it
Shelly Kramer
Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing.
Level343's insight:

Always a pleasure having Shelly Kramer share her years of wisdom. Sit back and listen to great, valuable, actionable tips!

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Inbound Strategies for Your Global Market

Inbound Strategies for Your Global Market | Social Media Marketing Strategies | Scoop.it
Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ make one t...
Level343's insight:

You see, content is more than just text. It can be visual in nature or it can engage your community to do what you’re asking them to do.  Unfortunately, spending time on understanding and researching their users may be the one things companies don’t do.  Especially when it come to the global market.

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How to Run a Successful Facebook Competition

How to Run a Successful Facebook Competition | Social Media Marketing Strategies | Scoop.it
 
Lately I’ve heard of a few cases of Faceboook competitions with absurdly good prizes getting less than ten entries despite heavy promotion of the event. Something’s going wrong and users just aren’t clicking like they should.
Level343's insight:
Really Important element - Be Responsive

Keep an eye on your competition, and be pro-active in encouraging users to enter and engage with you about it. You will often find negative comments when promoting as competition, be prepared to deal with those too.

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Tailor your social media to catch employers’ attention

Tailor your social media to catch employers’ attention | Social Media Marketing Strategies | Scoop.it
By now, the advice is rote: Don’t put anything on Facebook you wouldn’t want a future boss to see. Less obvious? That employers actually look at LinkedIn before they check…
Level343's insight:

1. Tailor your photo to the job you want

2. but don’t overdo it.

3. Consider creating a professional Twitter account separate from your personal one.

4. For your personal Twitter account, worry less about your photo than your feed.

5. Finally, don’t forget about the rest of your Internet presence.

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Using Google Places to Get More Customers #business

Using Google Places to Get More Customers #business | Social Media Marketing Strategies | Scoop.it

Google Places is one of my favourite tools in the Google portfolio. It’s powerful for local searches which is good for us business bloggers.

Level343's insight:

Signing Up For Google Places

 

You may already have a Google Places listing and not even know it! If anyone has reviewed your business online, you’ll be there. The only trouble is that you don’t have control of your Google Places listing until you claim it.

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6 Smart Ways to Convert Facebook Likes to Sales

6 Smart Ways to Convert Facebook Likes to Sales | Social Media Marketing Strategies | Scoop.it
Facebook business likes page does not create value in and of itself. It's what you do with those likes that count. Convert Facebook likes with engagement strategies
Level343's insight:

Have you found easy ways to convert Facebook likes to sales on Facebook?  Or is real value only created when you unleash the potential value of fans via programs, interaction, information and other sorts of engagement?

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Learning to Learn: fighting cognitive biases

Learning to Learn: fighting cognitive biases | Social Media Marketing Strategies | Scoop.it
Critical thinking is an increasingly important skill that has been overlooked by many as information becomes more accessible and superfluous.
Level343's insight:

While it’s not possible to go through a list of each possible cognitive bias with each of life’s decisions, it is possible to take a few actions and train our brains to overcome these phenomena on a more general level. Here’s an investigative list of 5 cognitive biases and suggestions on how to fight them.

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The New Social: A Sensory Experience

The New Social: A Sensory Experience | Social Media Marketing Strategies | Scoop.it

"Social Business Strategist."

Humans are social creatures; this is something we all know and understand. But recently, at thePivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker, columnist and coach) on a main stage appearance about how human behavior fits into the context of social marketing. Given that humans consume socially, where is social marketing headed as it matures?

Level343's insight:

The social web is only as good as how well it connects to our social human sensory system. The more you can map these senses into your social marketing storyline, the deeper and more meaningful your reach will be.

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How Personalized Marketing Strategies Work with Social Data

How Personalized Marketing Strategies Work with Social Data | Social Media Marketing Strategies | Scoop.it
How Personalized Marketing Strategies Work with Social Data
Social Barrel
The latest developments are good news for Internet marketers.
Level343's insight:

For several years, traditional marketers have agreed to live with ridiculously low conversion rates for the placement and distribution of banner ads and email ads, with one template for sending messages to an immense target audience.

 

Traditional marketing usually needs substantial investment up front and large-scale placement and distribution, without assurance that marketers reach the most suitable customers.

 

In contrast, personalized marketing may be patterned or modeled from hundreds to hundreds of thousands of target audiences. Through a group of social media users, marketers can use social profiles and behavior data to tailor messages with higher significance, efficiency, and value.

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The Dos and Don'ts of Pitching Journalists on Social Media

The Dos and Don'ts of Pitching Journalists on Social Media | Social Media Marketing Strategies | Scoop.it
Social media is a blessing and a curse when it comes to pitching journalists. Here are 10 dos and don'ts for reaching out online.
Level343's insight:

Additionally, don't pitch organizations by their Twitter accounts. Most news outlets receive way too many Twitter mentions for their social media team to read through, so your pitch will probably never be seen. Your time is better spent narrowing down which reporter would be the best fit for your pitch.

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Nielsen measuring tweets

Nielsen measuring tweets | Social Media Marketing Strategies | Scoop.it
The company is introducing Nielsen Twitter TV Ratings today, which will measure the reach of Twitter conversations about television programs.
Level343's insight:

"Only 98,600 people wrote messages on Twitter about the two-hour season premiere of “Grey’s Anatomy” last month," the NYTimes reports, "but 225,000 of them in total, were seen by millions of Twitter users, some of whom might have fired up their digital video recorders or laptops to watch the episode later."

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