But what about regulations and stuff, Reynolds! Your company is all fluffy marketing and shiny things but I have to worry about compliance and blah blah blah!
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Scooped by Level343 onto Social Media Marketing Strategies |
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Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Ye...
HYPOCRISY
It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.
Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC. Delete the scoop?
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