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Scooped by Level343 onto Social Media Marketing Strategies |
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It is no longer a question of IF companies should execute a social media strategy.
This is a no brainer but so many people do forget the most basic. Responding to comments, engaging, or joining only to not use a social network, what? But a definite reminder since most are committing some of these daily.
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Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity faster than you can blink. Delete the scoop?
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A Facebook business page has become an essential component for most digital marketing campaigns.
FACEBOOK PAGE COMPETITIVE ANALYSIS ‘CHEAT SHEET’ Interesting Tools, some I'm not familiar with... Delete the scoop?
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Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Ye...
HYPOCRISY
It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.
Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC. Delete the scoop?
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It's an exciting time to be working in the mobile industry and as consumers, our dependency on mobile devices will continue to increase in the coming years. Whether or not this is a positive development, well that is up for you to decide. Delete the scoop?
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Unofficial Guide to Facebook for business...
Don’t bury your head in the sand, complaints will happen – react quickly and take your customers offline to add that personal touch. A customer who has been dealt with efficiently in a bad situation will be more likely to shout your praises afterwards.
If you don’t have the expertise in social media internally, recruit it or use a specialist agency – examine their portfolios beforehand. Working with an agency or individual who already has industry specific experience, for instance, could be invaluable. Delete the scoop?
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Turns out both liberals and conservatives have issues with Internet censorship, and 10 members of Congress have now proposed a new approach to online piracy. Oh, and they want feedback before they write the bill.
The two-page draft of the plan is being issued so that "the public can provide us with feedback and counsel before the proposal is formally introduced in the House and the Senate." And clearly, feedback would be useful. Can such a "follow the money" plan do anything about noncommercial piracy, for instance? Should it try to do so? But the whole shift in tone marked by the new approach looks far more promising than anything likely to come out of the mess that is SOPA.
Who's behind all of this sweet sanity? Senators Wyden (D-OR), Cantwell (D-WA), Moran (R-KS), and Warner (D-VA); Reps. Chaffetz (R-UT), Campbell (R-CA), Doggett (D-TX), Eshoo (D-CA), Issa (R-CA), and Lofgren (D-CA). Delete the scoop?
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Social marketing used to be just that thing you did; like politicians, business owners would scout the neighborhood, introduce their services, shake hands and kiss babies. Delete the scoop?
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Social media is about starting and creating relationships. Building these relationships through mutual benefit it imperative to your success. You must ensure you are giving more than you are gett...
1) Provide value 2) Follow/Friend/Like 3) RT/Comment 4) Read Bio’s 5) Get to know others
I shall add #6 - Keep it real or don't bother!! Delete the scoop?
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Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
Amazing, when I have a problem I always go to Twitter first. It's worked with AT&T, Verizon, Inclusing our local electric company. Maybe, I'm spoiled but it seems to me companies really should start paying attention... what do you think? Delete the scoop?
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Are you wondering why your social media efforts aren't working?
Go deep, not wide: Don’t try to be active on every social network out there. Instead, focus on becoming great at one or two platforms where you’re most likely to engage your prospects. Once you’ve mastered those, you can add more to your plate. Delete the scoop?
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Even if you've got the basics down, here are some ways you can give your PR efforts a social boost.
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This by far is still one of the best posts I have ever read on Twitter users. Understanding the psychology of Twitter... By Moses Ma
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Have you ever wondered what are the steps to starting a social media strategy? Here are some things to consider...
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I don’t care if it’s a Facebook killer or if it will wipe Twitter out of the game; I don’t have any stock invested in any of these companies.
What I’m invested in is the future of my clients, their brand and my business, no matter which corporate entity ends up on top. Delete the scoop?
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Stark, raving mad and angry enough to do some damage. That was me after having what started out as a ...
I couldn't resist finding this old post where I wrote: It’s like asking, “Can you show me the ROI of my iPhone?” Delete the scoop?
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A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.
Learning from the past
History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.
If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased. Delete the scoop?
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Marketing is, in short, a world unto its own. What means does it have of realizing new ideas? What power does it have of engendering real innovation and change? What understanding can it truly offer? None or little, if it is not self-aware, self-reflective, and self-critical. Delete the scoop?
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WASHINGTON Nonprofit and governmental organizations are winding up social mediaheavy campaigns to promote HIV/AIDS awareness during the week of World AIDS Day.
Scary when you consider " The organization also hoped to reach a wide audience through the effort, but especially consumers age 25 and under because they account for a major share of new HIV cases." Delete the scoop?
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Our recent Channels expansion, our grants and educational programs, and this new design are all focused on helping you discover a broader range of entertainment on YouTube. We’re always innovating and testing new stuff out to make the experience the best it can be for you. We rely on your feedback to figure out when we've gotten it right and when it needs further tweaks. So let us know what you think. [video] Delete the scoop?
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How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries.
This is a gold mine. Two studies showing both UK & US markets. A definite bookmark if not a download immediately. Delete the scoop?
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Comparing social media in the U.S. to that in China brings to mind the fact the American government has yet to chime in on social media. Soon, it will.
With #SOPA #PIRACY concerns this topic should be taken very seriously.
What this means for those of us in America, and other Western countries for that matter, is that only now are the lawsuits beginning. Our governments have not reacted to how we use the social web because, for the most part, to date no one has been hurt. But as more businesses and individuals become more knowledgeable and savvy with how social media works, who uses it and for what reason, more will find legal reasons to legislate how we use it.
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How do Social, Search and branding impact one another?
Now the Internet is at an all-time high and with the introduction of social media over the past 10 years, it is becoming more apparent than ever that all businesses big and small need to be paying attention. Delete the scoop?
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I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks.
As you build your reputation as a leader, your reputation will begin to take on a life of its own. Delete the scoop?
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I love this "Ask to see Quantitative results from their past three campaigns. It’s easy to start conversations, it requires a skilled marketer to start conversations that lead to interactions which further lead to sales." Bam! next...
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Do you ever get tired of Twitter and other social media? Then come let it out!! Seriously, once in a while STFU
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