The growth of social media has been spectacular over the last couple of years but with more and more companies and brands embracing it as a medium it...
Too many brands add social media on at the end of a campaign with the mentality of “lets throw up a Facebook page or Twitter account,” and think there is some sort of magic bullet that will make their marketing go “viral”. The key word is “integration” and aligning your social media marketing with your other activities, but the problem is that nobody is really sure who owns the discipline yet.
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