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The Social Media Conundrum
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Is social media serving your business strategy?

Is social media serving your business strategy? | Social Media Marketing Strategies | Scoop.it
From www.mycustomer.com - December 4, 2011 3:48 PM
A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.

 

Learning from the past

 

History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.

 

If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased.

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What is Information?

From vimeo.com - December 9, 2011 6:39 AM
This is a short film by MAYA Design about information. Although most of us think we know what we mean when we say "information," we sometimes confuse the medium with the message. This is a companion piece to our film about architecture.
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Kathryn Schulz On Regret | TED Ideas Worth Spreading

Kathryn Schulz On Regret | TED Ideas Worth Spreading | Social Media Marketing Strategies | Scoop.it
From www.huffingtonpost.com - December 4, 2011 3:11 PM

Second [Video]

 

Regret, in other words, is the best worst feeling. It serves as a rich source of information about ourselves: about what we value, what we want most in life, how we believe we should act, and who we hope to be. The philosopher Avishai Margalit once pointed out that the smallest possible moral community consists of one's current self and one's future self.

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