A lot of 'strategies' are just wishlists says Jack Springman - which does not bode well for many social implementations.
Learning from the past
History has shown that technology implementations deliver greatest value when they serve business strategy. As tempting as it may be to create a social media strategy, it will be valueless unless firmly grounded in a higher level strategy that enables prioritisation.
If such foundations do not exist, the chances of social media implementations not meeting desired objectives are much increased.