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Organizations turn to social for HIV/AIDS awareness

Organizations turn to social for HIV/AIDS awareness | Social Media Marketing Strategies | Scoop.it
WASHINGTON Nonprofit and governmental organizations are winding up social mediaheavy campaigns to promote HIV/AIDS awareness during the week of World AIDS Day.

 

Scary when you consider " The organization also hoped to reach a wide audience through the effort, but especially consumers age 25 and under because they account for a major share of new HIV cases."

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Social Media Marketing Strategies
The Social Media Conundrum
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Social Media Marketing Strategies...

Social Media Marketing Strategies... | Social Media Marketing Strategies | Scoop.it

Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.

 

Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services 

http://level343.com/seo-services

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Level343's comment, April 1, 2012 9:26 AM
Grazie Leonardo...dovremo parlare un giorno presto un "catching up" ;)
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Social Media Can Improve A Business

Social Media Can Improve A Business | Social Media Marketing Strategies | Scoop.it
Understanding how to use social media and social networks for your business, is the first step towards a well rounded roadmap for growth.
Level343's insight:
Understand The Barriers of Social Media

The largest obstacle for many businesses attempting to implement a social media strategy is a lack of know-how. In order to successfully use social media as a tool, the business must understand which barrier is specific to their company. According

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How To Build a Content Strategy Using a Social Media Audit |

How To Build a Content Strategy Using a Social Media Audit | | Social Media Marketing Strategies | Scoop.it
Here's how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors'.
Level343's insight:

They are using TrueSocialMetrics as a social audit tool for campaigns... looks very promising. 

 

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How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies

How to Reap Revenue from Your Social Media Marketing Campaigns: 3 Case Studies | Social Media Marketing Strategies | Scoop.it

It doesn’t matter if brands use their website as the starting or ending point; weaving together social elements such as email campaigns, Facebook landing pages, Hashtags and contests, is an essential tactic for brands to reap revenue during and after a social marketing campaign.
Read more at http://www.jeffbullas.com/2014/04/19/how-to-reap-revenue-from-your-social-media-marketing-campaigns-3-case-studies/#zMooyf54h6HbPBrD.99Social media marketing campaigns have a big job to accomplish for brands. Here are 3 successful case studies worth noting that drove revenue.

Level343's insight:

It doesn’t matter if brands use their website as the starting or ending point; weaving together social elements such as email campaigns, Facebook landing pages, Hashtags and contests, is an essential tactic for brands to reap revenue during and after a social marketing campaign.

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Can You Use Call Tracking in your Social Media Marketing?

Can You Use Call Tracking in your Social Media Marketing? | Social Media Marketing Strategies | Scoop.it
Can you use Call Tracking effectively in your social media marketing? Sarah Bradley for State of Digital gives some hints and tips.
Level343's insight:

Good idea... but I'm sure there are applications to handle this sort of network.

 

For example, a visitor from Twitter will see a different phone number to someone who had been referred from Facebook.  This means you can attribute the call to the corresponding landing page, and track the lead back to social media.

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Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins

Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins | Social Media Marketing Strategies | Scoop.it
Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality […]
Level343's insight:

Is this a smart move?

 

Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions. According to an official statement to Reuters Yahoo stated the following about the change to login process:

 

“(the process) will allow us to offer the best personalized experience to everyone”.

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Why You Should Avoid Customer Satisfaction and Customer Complaints KPIs

Why You Should Avoid Customer Satisfaction and Customer Complaints KPIs | Social Media Marketing Strategies | Scoop.it
They are the two most used measures for customer performance: customer satisfaction and customer complaints. But they aren't the most useful measures if you want to truly drive the success of your organisation or business.
Level343's insight:

Did you know....Customer satisfaction has been researched and compared with other ‘states or feelings’ that customers can have toward a company, and it usually comes up poorly in terms of predicting profitability.

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Use Social Signals to Boost Solid Authority Organically

Use Social Signals to Boost Solid Authority Organically | Social Media Marketing Strategies | Scoop.it
Social media blogger Peg Fitzpatrick discusses how to use social signals to boost solid authority organically with the help of some expert opinions.
Level343's insight:

Share great content in an authentic way to build a solid social presence and build authority. Everything you do on Google+ send social signals. 

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Social Media Checklist for Startup Websites

Social Media Checklist for Startup Websites | Social Media Marketing Strategies | Scoop.it
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well.
Level343's insight:

A nice round up of the top social networks available and how to set them up... 

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Only CEO’s Need Apply

Only CEO’s Need Apply | Social Media Marketing Strategies | Scoop.it
Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks.
Level343's insight:

Nearly eight out of 10 (78%) client-side respondents stated that their company was ‘extremely’ or ‘quite’ committed to delivering the best online user experience.
In addition, 95% agreed with the statement that ‘good user  experience just makes sense’.
93% believe that ‘optimising the user experience will improve conversions’.
Qualitative responses confirmed these results; when asked why their company was committed to user experience, a major theme emerging was that a good user experience leads to “customer satisfaction, brand loyalty, and increased sales”.
However, when asked about the quality of the user experience on their own digital properties, only a minority of respondents (44%) rate their own companies’ performance in this area as ‘excellent’ or ‘good’.”

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When Social Media Goes Public, Who Is Served?

When Social Media Goes Public, Who Is Served? | Social Media Marketing Strategies | Scoop.it
A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Cit...
Level343's insight:

So Who Is Served?

You might have guessed my conclusion. I’m a realist, and in the end, I believe advertisers and the board room will win out over users and their experience.

 

Of the “big four” social media companies, LinkedIn seems to have done the best job of walking the tightrope between user experience and advertiser needs/boardroom demands. After all, it seems an untenable scenario to interject ads in their users’ profiles.

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Why Do People Buy and How Can You Compel Them To Buy From You?

Why Do People Buy and How Can You Compel Them To Buy From You? | Social Media Marketing Strategies | Scoop.it
Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes eve...
Level343's insight:

So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy from you.

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How to Increase Traffic to Your Website from Facebook

How to Increase Traffic to Your Website from Facebook | Social Media Marketing Strategies | Scoop.it
Whether a personal brand or a large business, you surely know that Facebook marketing isn’t the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business.
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How can Social Media Help Your Business

How can Social Media Help Your Business | Social Media Marketing Strategies | Scoop.it
A great article about how to reach your audience. It's not just about speaking to them, but listening.
Level343's insight:

Some social networking or blog sites, such as Facebook and WordPress, feature the option to promote your posts to members of a certain demographic, making it likelier that people will see your page in their newsfeed. This option requires you to invest a little money, but it can really go a long way in increasing your page’s traffic by the dozens, hundreds, or even thousands!

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5 Creative Content Strategies for the Youngs

5 Creative Content Strategies for the Youngs | Social Media Marketing Strategies | Scoop.it

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

 

They want to feel something.

Level343's insight:

The younger demographic’s taste for new, visually oriented, bite-sized media has evolved in part thanks to the plethora of social platforms and creative software that’s available. Tumblr, Gifsoup, the Creative Cloud and many others are the perfect outlet for youthful wit and angst, and they’re ideal publishing tools for brands, too.

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Where is Google Taking Us?

Where is Google Taking Us? | Social Media Marketing Strategies | Scoop.it

And somewhere deep in the bowels of Google’s conclave, some behavioral scientists and search engineers will be gauging public acceptance of that success, making recommendations on how to improve from acceptance to embracing while they’re fine-tuning the entire process.

Level343's insight:

Those of us that work in online marketing are well aware that Google is constantly changing the way it selects which sites to show in the SERPs, in which order of importance to display them, and even which sites to downgrade or exclude.

 
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Social Media Marketing Strategies | Scoop.it

Google+ is one of the best social networking sites. It allows user to join/create communities, hangouts and be friends. In this article, we will see 10 Google plus communities for tech peoples.

Level343's insight:

Adding Google + to your mix on social is always a good idea. 

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Digital Marketing Disaster? Hope You Have An Emergency Plan!

Digital Marketing Disaster? Hope You Have An Emergency Plan! | Social Media Marketing Strategies | Scoop.it
With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow emergency after another. Enough already! That said, being prepared has definitely made this harsh winter much easier to handle. The same goes for marketing disasters. Whether it’s a PR […]
Level343's insight:

Cross-train your team so everyone is ready.

 

When a marketing disaster strikes, you can’t afford to let the situation get worse because a key team member is unavailable to do their part.Be sure to cross train employees so they are familiar with their colleagues’ core job skills.Establish a password protocol that ensures multiple individuals have important access codes. That way, if the main contact is unavailable, the backup can help you access important tools or information.

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3 Ways Social Media Is Driving A Business Revolution

3 Ways Social Media Is Driving A Business Revolution | Social Media Marketing Strategies | Scoop.it
It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to [...]
Level343's insight:

CEOs Must Evolve

 

Despite the fact that a 2013 study showed more than 80 percent of those surveyed feel it is vital for CEOs to interact on social media, there are still numerous CEOs who decline to participate. These CEOs are busy meeting face to face with potential clients and networking in the community. Meanwhile, their younger counterparts are checking for mutual connections on LinkedIn LNKD +3.23% and crunching numbers to determine the success of their Twitter campaigns.

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How to avoid trouble at work by being social media savvy

How to avoid trouble at work by being social media savvy | Social Media Marketing Strategies | Scoop.it
There’s no doubt social media can make a number of work tasks infinitely easier. But it can also be a land mine of potential snafus that at best cause professional…
Level343's insight:

Read twice, post once

Qualman notes that social media mistakes often happen when we’re rushed, multitasking or distracted. So to safeguard yourself from firing off an embarrassing tweet — or accidentally uploading an inappropriate selfie — follow his “three second” test: If you have to think for more than three seconds about whether something’s appropriate, it’s not.

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5 Social Media Advertising Trends to Watch for in 2014

5 Social Media Advertising Trends to Watch for in 2014 | Social Media Marketing Strategies | Scoop.it
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
Level343's insight:

There's a precedent for this. Look at the search engines. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Why? More people click on them.

 

 

Now social networks are up to the same tricks – only in a far more aggressive (nay, effective) manner. Promoted status updates blend in seamlessly save for a simple marker that says "sponsored." From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad.

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4 Strategies to Combat Social Media Marketing Myths

4 Strategies to Combat Social Media Marketing Myths | Social Media Marketing Strategies | Scoop.it
There are still misconceptions on how to use social media to drive sales and which services are worth the investment.
Level343's insight:

Return on investment (ROI) from social media marketing is not measurable.

 

Fact: There are a number of ways to track social media’s impact on your business. 

 

Strategy:  There are quantitative metrics such as referral traffic, page views, unique visits, conversion rates, etc., that you can track to ensure your social media campaign’s success.

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Lee Tonitto's curator insight, December 17, 2013 4:48 AM

Debunk the myths and misconceptions and use these insights

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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media Marketing Strategies | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
Level343's insight:
Social Media VS traditional channels

Social Media in general and Facebook in particular give a very specific image of proximity with people. Consequently, companies moving to Facebook have unrealistic expectations.

 

If you expect to go on Social Media and increase your sales, find new customers, enhance customers' loyalty while spending a minimum, you should seriously reconsider your strategy.

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ETIENNE LE NEVEU's curator insight, December 15, 2013 9:58 AM

une vision assez juste de la chose

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Advertising on Facebook

Advertising on Facebook | Social Media Marketing Strategies | Scoop.it
Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split...
Level343's insight:

If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience better and create ads specific for that audience.  Spending a little time getting to know Facebook advertising is a good idea.

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An Email Campaign that Converts

An Email Campaign that Converts | Social Media Marketing Strategies | Scoop.it
Email marketing can be one of the best strategies employed by your business but, unfortunately effective email campaigns don’t come that easily. Even for seasoned marketers, generating compelling copy isn’t a walk in the park.
Level343's insight:

The last consideration of email marketing is that your success will depend on testing and learning from your mistakes. Of course there is a lot more to email marketing than presented here but as mentioned above this list is meant to serve as guidance for beginners and provide new perspective for experts.

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Optimise This with Nathalie Nahai the Web Psychologist

Optimise This with Nathalie Nahai the Web Psychologist | Social Media Marketing Strategies | Scoop.it
In this episode of Optimise This we chat to Nathalie Nahai about web psychology & it's application. Watch now.
Level343's insight:

Demographic is important for subcultural differences. Research based approach..

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