Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
In the era of online reviews and social media, you’d think that customer service and customer loyalty would be a central focus of most brands and marketers. But they’re typically not, though one often hears lip service paid to these values.
Facebook is testing a new feature in Spain and Ireland to expand the range of reactions to posts beyond just the "thumbs up." What might it mean for marketers once this feature is released worldwide? Contributor Jane Morgan explores.
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Please visit Marketing Land for the full article.
What innovations are on the horizon in the tech space, and how will this impact marketers? Contributor and former Googler Frederick Vallaeys explores the possibilities. Please visit Marketing Land for the full article.
With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands' success will depend on their strategies for data management and one-to-one engagements.
When you're creating your calls to action, don't ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs. Please visit Marketing Land for the full article.
How do you achieve true people-based marketing? Columnist Mike Sands explains why it's all about reaching customers at the right time with the right message. Please visit Marketing Land for the full article.
The brands that will win the battle for the always-on customer are the ones with the strategy and the technology to combine live intent, identity and profile data, as well as real-time marketing and media activation. Will your brand be one of them?
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation. Please visit Marketing Land for the full article.
Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
The #1 reason... It builds credibility
A startup has to hustle to create buzz, or even be taken seriously by established companies. Social media is where a young company can distinguish itself as an expert in its field, rather than just a new competitor.
A new survey compares Amazon and search engine performance to an earlier study. A look at what the comparison might actually signal about product search trends. Please visit Marketing Land for the full article.
The buttons will get a flat design, swapping the white background for blue. The tweet button will no longer show how many times a url has been shared on Twitter. Please visit Marketing Land for the full article.
The “buy now” button can be a powerful way to boost sales. But what's the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the "buy now" process and when marketers should take advantage of it.
The primary reason why “buy now” works so effectively is that it’s a widespread, data-backed phenomenon. Most purchases happen on impulse.
According to Chase, 83 percent of millennials have made impulse buys.
Gallup discovered that Around 40 percent of Gen Xers and Baby Boomers made impulse buys in the last month.
Harris Interactive’s data shows that 80 percent of Americans made impulse purchases in the last year.
Much of the e-commerce revolution is fueled by impulse buys. These purchases often happen via a “buy now” button or some equivalent thereof.
Buy now is explosively powerful because shoppers are highly prone to making impulse purchases. Once you realize that this is common shopping behavior, you’re ready to ramp up your “buy now” strategy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.