Coca-Cola Company, Atlanta, signed Natasha Bedingfield to sing “Shake Up Christmas” in the holiday 2011 campaign for its flagship Coca-Cola brand.
The initial “Shake Up Christmas” campaign, last year, featured the band Train; [video attached here] this year’s campaign will again feature a snow globe in addition to Santa Claus and a caravan of Coke trucks. Ms.
Bedingfield will sing the song in six languages: English, Filipino, French, Spanish, Swahili and Ukrainian. The campaign, part of the “Open happiness” effort for Coke, includes commercials, digital ads and social media.