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No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.
Your traditional marketing is fully baked
Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.
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If you read my previous post on converting conversions into sales, you will know that selling on social media is all about having the right kinds of...
The collaborative conversations that drive and define Social Media require brands to have a genuine and participatory approach. Just because you have the latest tools to reach people, or are have playing around with on social media, doesn’t mean you can throw the same old marketing at them. Delete the scoop?
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This research interests me at very personal level. I've been learning about group behavior and collective intelligence since middle school.
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I've been using the term Conversation Agent at this site for more than five years and then more formally in my business. It's been fascinating to see the evolution of perception about the words -- alone and in combination.
Think built-in. Enzo Ferrari said: "Aerodynamics are for people who can't build engines." Enzo also said his favorite Ferrari was "The one that has not been built yet." Delete the scoop?
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