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Content Marketing Is the Butter, Not the Bread | OpenView Labs

Content Marketing Is the Butter, Not the Bread | OpenView Labs | Social Media Marketing Strategies | Scoop.it
No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.

 

Your traditional marketing is fully baked

Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.

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Will the Browser Wars Invade the Mobile Web?

Will the Browser Wars Invade the Mobile Web? | Social Media Marketing Strategies | Scoop.it
Windows Phone 7.5, codenamed Mango, started to surface on September 27, 2011. Can it change the way we currently build mobile websites and apps?

 

AMEN!!

 

The demands of modern mobile websites and mobile web apps are serious. Wrangling stubborn browsers on top of all of that is ridiculous.

Web browsers have been around for nearly twenty years — the fact that two browsers can render the same code radically different is insane.

 

We need to unite and demand a better browser standard. #puntobasta

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How We Shop in 2010: Habits and Motivations of Consumers

How We Shop in 2010: Habits and Motivations of Consumers | Social Media Marketing Strategies | Scoop.it

How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries.

 

This is a gold mine. Two studies showing both UK & US markets. A definite bookmark if not a download immediately. 

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