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No matter what you may have heard, content marketing is not here to replace your traditional marketing strategies. It just makes them all work better.
Your traditional marketing is fully baked
Maybe we all just need to take a collective breath here and say it out loud: traditional marketing still works. It just does. Online advertising still works and so does email marketing, direct marketing, PPC search marketing, SEO, event marketing, and even print and TV.
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Coca-Cola Company, Atlanta, signed Natasha Bedingfield to sing “Shake Up Christmas” in the holiday 2011 campaign for its flagship Coca-Cola brand.
The initial “Shake Up Christmas” campaign, last year, featured the band Train; [video attached here] this year’s campaign will again feature a snow globe in addition to Santa Claus and a caravan of Coke trucks. Ms.
Bedingfield will sing the song in six languages: English, Filipino, French, Spanish, Swahili and Ukrainian. The campaign, part of the “Open happiness” effort for Coke, includes commercials, digital ads and social media. Delete the scoop?
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