Social Media Marketing Strategies
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Eli Pariser: Beware online "filter bubbles"

As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence:

 

We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview.

 

Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

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Social Media Marketing Strategies
The Social Media Conundrum
Curated by Level343
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Social Media Marketing Strategies...

Social Media Marketing Strategies... | Social Media Marketing Strategies | Scoop.it

Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.

 

Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services 

http://level343.com/seo-services

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Level343's comment, April 1, 2012 9:26 AM
Grazie Leonardo...dovremo parlare un giorno presto un "catching up" ;)
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Why media buying and advertising is ripe for artificial intelligence

Why media buying and advertising is ripe for artificial intelligence | Social Media Marketing Strategies | Scoop.it
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.
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Social Metrics That Matter | Social Media | Online Marketing

Social Metrics That Matter | Social Media | Online Marketing | Social Media Marketing Strategies | Scoop.it
No matter what platform you’re focusing on – whether it be Facebook, Twitter, Youtube or Reddit -, the metrics to measure are loud and clear.
Level343's insight:
You want to focus your attention on your most profitable tasks, obviously. The problem with that is, if you aren’t measuring your social metrics there’s no real way to tell what’s working and what isn’t. -And, when it comes to measuring the results of a social campaign, most people don’t know where to start.
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Why You Should Use Snapchat Lenses | Mobile Marketing | Social Media

Why You Should Use Snapchat Lenses | Mobile Marketing | Social Media | Social Media Marketing Strategies | Scoop.it
So what exactly is SnapChat lenses and why should you care? Well, SnapChat is an image messaging and multimedia mobil
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LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M | Social Media Marketing Strategies | Scoop.it
LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.
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4 Advertising Errors That Could Lose You Visitors | Online Marketing

4 Advertising Errors That Could Lose You Visitors | Online Marketing | Social Media Marketing Strategies | Scoop.it
Have you ever visited a site and been bombarded by ads as soon as the site loads? This is one of the many advertising errors we discuss in thi
Level343's insight:
With the announcement by Google that they would start penalizing mobile website ranking for poorly designed mobile ads, a lot of marketers and business owners find themselves scrambling to check if they’re going to get pegged
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What marketers can learn from governments on social

What marketers can learn from governments on social | Social Media Marketing Strategies | Scoop.it
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.
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Navigating the Buyer’s Journey (with Actionable Steps)

Navigating the Buyer’s Journey (with Actionable Steps) | Social Media Marketing Strategies | Scoop.it
A buyer’s journey takes your buyers through three distinct stages, from the moment they realize they have a problem, to the moment they click ‘buy now”.
Level343's insight:
Creating content for your buyer’s journey from stranger to loyal customer is about understanding your buyer, their needs and how they like to consume information. Your content marketing strategy will guide them along a road to understanding, and purchase.
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5 Real World Examples of Influencer Marketing and Why They Work

5 Real World Examples of Influencer Marketing and Why They Work | Social Media Marketing Strategies | Scoop.it
In this article we discuss and show examples of influencer marketing. The number one focus and most common theme: providing value.
Level343's insight:
When you want to learn a new skill, it’s helpful to take a look at those who have walked in your shoes and found success. Carefully review each of these examples and find ways to relate them to your business.
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5 ways Social Helps Your Business

5 ways Social Helps Your Business | Social Media Marketing Strategies | Scoop.it
With social networks on the rise, how can you use and implement social know how to implement and push your business into a successful campaign?
Level343's insight:
Using social media allows you to expand your reach and to deliver your message to more people than ever before. If you’re not using social media, you can be sure your competition is doing so.
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SEO Strategies for Social Media

SEO Strategies for Social Media | Social Media Marketing Strategies | Scoop.it
Working with SEO Strategies for Social media, is not as as simple as you may think. Take a look at our ideas, and suggestions.
Level343's insight:
The key to maintaining the success of your online presence is to drive as much targeted traffic to your website as possible, and Search Engine Optimization is a great way to reach that goal. The problem, though, is that SEO is a long-term process, so you’re not likely to notice results right away.
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Will Twitter address its harassment issue?

Will Twitter address its harassment issue? | Social Media Marketing Strategies | Scoop.it
Twitter seems to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react?
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6 Tips for Successful Twitter Marketing | Search Engine Journal

6 Tips for Successful Twitter Marketing | Search Engine Journal | Social Media Marketing Strategies | Scoop.it
Twitter is like a digital campfire. If you're not on Twitter yet, or if you're not sure how to go about Twitter marketing, here are some tips for you.
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Improve Your Online Marketing Through Storytelling | Branding | Level343

Improve Your Online Marketing Through Storytelling | Branding | Level343 | Social Media Marketing Strategies | Scoop.it
Online marketing is hard, but storytelling can help even the most difficult marketing endeavors be more effective. Learn how in this article by Level343.
Level343's insight:
I’m a firm believer that not everyone is made out of marketing material. Online marketing, especially, has many issues as unique as it is. Increasingly less patient, more wary generations are just the tip of the iceberg. Yet, I’m also a firm believer that everyone can be reached somehow, you just have to have the right message.
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3 next-level Yelp tricks for business owners

3 next-level Yelp tricks for business owners | Social Media Marketing Strategies | Scoop.it
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
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Using Social Media to Grow Your Business

Using Social Media to Grow Your Business | Social Media Marketing Strategies | Scoop.it
Using Social Media to Grow Your Business.Testing different styles and platforms will help you find a winning combination that wil
Level343's insight:
Many content marketers have already discovered the benefits of using social media to reach a larger audience when they want to grow their businesses. Getting started might be a little challenging if you are new to the concept, but the following information will get you moving on the right path.
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10 skills genius online marketers have

10 skills genius online marketers have | Social Media Marketing Strategies | Scoop.it
Great marketers aren't necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful.
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Strategies to maximize retail marketing efforts BEFORE holiday sales events

Strategies to maximize retail marketing efforts BEFORE holiday sales events | Social Media Marketing Strategies | Scoop.it
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.
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How many videos top publishers post daily to Facebook, YouTube

How many videos top publishers post daily to Facebook, YouTube | Social Media Marketing Strategies | Scoop.it
Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here's why.
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Writing a Yelp review that won't get filtered

Writing a Yelp review that won't get filtered | Social Media Marketing Strategies | Scoop.it
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.
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This major content marketing benefit is worth the wait

This major content marketing benefit is worth the wait | Social Media Marketing Strategies | Scoop.it
One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting for.
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What is Influencer Marketing?

What is Influencer Marketing? | Social Media Marketing Strategies | Scoop.it
So many buzz words inserted around our industry. The latest is Influencer Marketing. What does it mean and how can you use it?
Level343's insight:
Influencer marketing? I know; right about the time you think you have this marketing stuff down pat, we come at you with yet another marketing term, yet another angle. However, if you want to skyrocket the success of your online business, you always have to be on the lookout for new ways to reach a larger audience.
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What the 60-Second Video Means For Instagram Marketers

What the 60-Second Video Means For Instagram Marketers | Social Media Marketing Strategies | Scoop.it
Instagram is a wonderful tool if you want to share your videos online. But what does the 60-Second Video Mean For Instagram Marketers? Find out from Sujain
Level343's insight:
Close on the heels of the earlier announcement that created a lot of backlash, Instagram announced that it would be extending the length of its video posts from the existing 15 seconds to a relatively mammoth 60 seconds. Justifying this, Instagram clarified that the time that people were spending on watching video content increased by more than 40% over the previous year.
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Google injects more context into micro-moments

Google injects more context into micro-moments | Social Media Marketing Strategies | Scoop.it
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
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Blab shuts down its live video platform

Blab shuts down its live video platform | Social Media Marketing Strategies | Scoop.it
Co-founder announces shut down of Blab's website and app with no warning to users, although signs indicated the move was coming.
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5 Psychological Triggers for Effective Content Campaigns 

5 Psychological Triggers for Effective Content Campaigns  | Social Media Marketing Strategies | Scoop.it
Not all Psychological triggers apply when developing content campaigns. So what psychological triggers do you use instead?
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