“Any press is good press”, right? Not necessarily. Bad press – negative publicity – is becoming a prevalent problem for online companies.
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Scooped by Level343 onto Social Media Marketing Strategies |
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If you want to know more about what is the ROI in social media, you should read this blog post and perhaps also the related book. [note mg]
Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an easy decision. As usual however, I asked for permission to share it with you here and his publisher agreed. This is the only place where you can read this in English…
For the record, I also wrote the foreword for Olivier Blanchard’s book, Social Media ROI in early 2011. Yes…same name. I’m not a supporter of the fact that the publisher of this latest book did not take Olivier’s title into account.
Read more: http://www.briansolis.com/2012/02/when-roi-represents-the-realization-of-influence/ Via Martin Gysler Delete the scoop?
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Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity faster than you can blink. Delete the scoop?
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The social media scene has become a petty space filled with ugliness and self-promotion. What's happened, and what can be done to reverse the trend?
I have a pet peeve with two listed in this post...which one are yours? Delete the scoop?
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Maybe I should just republish this post every day for the next ten years (or however long it takes for content bloggers, social media “gurus” and...
One of my favorite branding people Olivier Blanchard answers the ever ending question o0f what is R.O.I. Like we stated in our post. You're asking the wrong question. He also states
6. R.O.I. isn’t always relevant. Repeat after me: Not all social media activity needs to drive ROI. Delete the scoop?
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Stark, raving mad and angry enough to do some damage. That was me after having what started out as a ...
I couldn't resist finding this old post where I wrote: It’s like asking, “Can you show me the ROI of my iPhone?” Delete the scoop?
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Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Ye...
HYPOCRISY
It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.
Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC. Delete the scoop?
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