Controlling your online business reputation involves the ability to monitor what is being said about you, by whom and how often. Here are 3 ways to do it.
Buzz or Sting?
From a marketing perspective, we have the capacity to reach more people in distant corners of the world than ever before, leveraging the incredible reach of the Internet to connect with our blogs, videos, and shopping carts that have no physical limitations. The flip side of that coin is that we now live in a world where anonymous people can go for their 15 minutes of fame as ad hoc writers, video producers and critics, which can spell trouble for your company.