Hypocrisy occurs when companies seek social media marketing help but need a warm handshake. They ask for customer faith in something they, themselves fear.
I’m too deep in the online side of this equation to be objective, but I categorize this as an absurdity. It seems as hypocritical as it gets for a company to ask customers for faith in something they fear too much to embrace. My best guess is that they are just waiting for a good smelling pitch man.