Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.
Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services
Understanding how to use social media and social networks for your business, is the first step towards a well rounded roadmap for growth.
Understand The Barriers of Social Media
The largest obstacle for many businesses attempting to implement a social media strategy is a lack of know-how. In order to successfully use social media as a tool, the business must understand which barrier is specific to their company. According
It doesn’t matter if brands use their website as the starting or ending point; weaving together social elements such as email campaigns, Facebook landing pages, Hashtags and contests, is an essential tactic for brands to reap revenue during and after a social marketing campaign.
Can you use Call Tracking effectively in your social media marketing? Sarah Bradley for State of Digital gives some hints and tips.
Good idea... but I'm sure there are applications to handle this sort of network.
For example, a visitor from Twitter will see a different phone number to someone who had been referred from Facebook. This means you can attribute the call to the corresponding landing page, and track the lead back to social media.
Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality […]
Is this a smart move?
Yahoo is planning on removing all of the Facebook and Google login functionality in a move to heighten the overall user experience. This latest move by CEO Marissa Mayer who has been shaking up nearly everything from search to company culture to acquisitions. According to an official statement to Reuters Yahoo stated the following about the change to login process:
“(the process) will allow us to offer the best personalized experience to everyone”.
They are the two most used measures for customer performance: customer satisfaction and customer complaints. But they aren't the most useful measures if you want to truly drive the success of your organisation or business.
Did you know....Customer satisfaction has been researched and compared with other ‘states or feelings’ that customers can have toward a company, and it usually comes up poorly in terms of predicting profitability.
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well.
A nice round up of the top social networks available and how to set them up...
Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks.
Nearly eight out of 10 (78%) client-side respondents stated that their company was ‘extremely’ or ‘quite’ committed to delivering the best online user experience. In addition, 95% agreed with the statement that ‘good user experience just makes sense’. 93% believe that ‘optimising the user experience will improve conversions’. Qualitative responses confirmed these results; when asked why their company was committed to user experience, a major theme emerging was that a good user experience leads to “customer satisfaction, brand loyalty, and increased sales”. However, when asked about the quality of the user experience on their own digital properties, only a minority of respondents (44%) rate their own companies’ performance in this area as ‘excellent’ or ‘good’.”
A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Cit...
So Who Is Served?
You might have guessed my conclusion. I’m a realist, and in the end, I believe advertisers and the board room will win out over users and their experience.
Of the “big four” social media companies, LinkedIn seems to have done the best job of walking the tightrope between user experience and advertiser needs/boardroom demands. After all, it seems an untenable scenario to interject ads in their users’ profiles.
We all use Social Networks whether we are in business or using it for personal use...however, did you know you could reach a larger population of youth on YouTube than on TV?
Boils down to, if you have an online business today, then you need social media. There I said it. This might seem like a bold statement, (given I have advised against using social networks for the sake of following the pack) especially for those whose services are not specifically catered to the age group that traditionally use social media. I get it, I hear you. Yet, I’ve seen how social media can impact the success of a business and, it’s absolutely staggering. Businesses need to see and understand their relationship with social media in order adapt it to a world increasingly reliant on this method of communication.
A great article about how to reach your audience. It's not just about speaking to them, but listening.
Some social networking or blog sites, such as Facebook and WordPress, feature the option to promote your posts to members of a certain demographic, making it likelier that people will see your page in their newsfeed. This option requires you to invest a little money, but it can really go a long way in increasing your page’s traffic by the dozens, hundreds, or even thousands!
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:
They want to feel something.
The younger demographic’s taste for new, visually oriented, bite-sized media has evolved in part thanks to the plethora of social platforms and creative software that’s available. Tumblr, Gifsoup, the Creative Cloud and many others are the perfect outlet for youthful wit and angst, and they’re ideal publishing tools for brands, too.
And somewhere deep in the bowels of Google’s conclave, some behavioral scientists and search engineers will be gauging public acceptance of that success, making recommendations on how to improve from acceptance to embracing while they’re fine-tuning the entire process.
Those of us that work in online marketing are well aware that Google is constantly changing the way it selects which sites to show in the SERPs, in which order of importance to display them, and even which sites to downgrade or exclude.
With 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow emergency after another. Enough already! That said, being prepared has definitely made this harsh winter much easier to handle. The same goes for marketing disasters. Whether it’s a PR […]
Cross-train your team so everyone is ready.
When a marketing disaster strikes, you can’t afford to let the situation get worse because a key team member is unavailable to do their part.Be sure to cross train employees so they are familiar with their colleagues’ core job skills.Establish a password protocol that ensures multiple individuals have important access codes. That way, if the main contact is unavailable, the backup can help you access important tools or information.
It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to [...]
CEOs Must Evolve
Despite the fact that a 2013 study showed more than 80 percent of those surveyed feel it is vital for CEOs to interact on social media, there are still numerous CEOs who decline to participate. These CEOs are busy meeting face to face with potential clients and networking in the community. Meanwhile, their younger counterparts are checking for mutual connections on LinkedIn LNKD +3.23% and crunching numbers to determine the success of their Twitter campaigns.
There’s no doubt social media can make a number of work tasks infinitely easier. But it can also be a land mine of potential snafus that at best cause professional…
Read twice, post once
Qualman notes that social media mistakes often happen when we’re rushed, multitasking or distracted. So to safeguard yourself from firing off an embarrassing tweet — or accidentally uploading an inappropriate selfie — follow his “three second” test: If you have to think for more than three seconds about whether something’s appropriate, it’s not.
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
There's a precedent for this. Look at the search engines. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Why? More people click on them.
Now social networks are up to the same tricks – only in a far more aggressive (nay, effective) manner. Promoted status updates blend in seamlessly save for a simple marker that says "sponsored." From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad.
Have you tried any Facebook advertising? Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split...
If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response. On Facebook, you are able to actually target your audience better and create ads specific for that audience. Spending a little time getting to know Facebook advertising is a good idea.
Email marketing can be one of the best strategies employed by your business but, unfortunately effective email campaigns don’t come that easily. Even for seasoned marketers, generating compelling copy isn’t a walk in the park.
The last consideration of email marketing is that your success will depend on testing and learning from your mistakes. Of course there is a lot more to email marketing than presented here but as mentioned above this list is meant to serve as guidance for beginners and provide new perspective for experts.