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Is Google Considered Evil?

Is Google Considered Evil? | Social Media Marketing Strategies | Scoop.it
That's the type of heavy handed approach Google is taking: "You're going to use our social network and not facebook or twitter..." They want you in their garden now and they want to keep you there.
Level343's insight:

Good insight... stay tuned for more Google in 2013!

 

But, how do you see it Joe, does Google adhere to the same ethical codes today?

No. At this same time there was a lot of turmoil in the tech and geek community… They hated Microsoft and talked about how great Linux was and always refering to Microsoft as being evil and that’s a similar direction where Google got that motto… Google then was just a search engine struggling to find a revenue model.

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Social Media Marketing Strategies
The Social Media Conundrum
Curated by Level343
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Social Media Marketing Strategies...

Social Media Marketing Strategies... | Social Media Marketing Strategies | Scoop.it

Welcome to social media marketing from around the Web. The links here focus on building business-to-business and business-to-consumer relationships. The Social Media Conundrum holds various links and videos for your perusal, enjoyment and learning. Stop jumping on social media bandwagons.

 

Read, listen, think – have you chosen the right social platform for your business? Is your social media marketing strategy sound? Learn from the professionals, as curated by Level343. To find out more about our services 

http://level343.com/seo-services

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Level343's comment, April 1, 2012 9:26 AM
Grazie Leonardo...dovremo parlare un giorno presto un "catching up" ;)
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How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)

How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1) | Social Media Marketing Strategies | Scoop.it
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers.
Please visit Marketing Land for the full article.
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What we learned from marketing to 2 million teenagers - The Next Web

What we learned from marketing to 2 million teenagers - The Next Web | Social Media Marketing Strategies | Scoop.it
The Fresh Prince was right: parents just don’t understand.
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A Guide to Good Key Performance Indicators (KPIs)

A Guide to Good Key Performance Indicators (KPIs) | Social Media Marketing Strategies | Scoop.it
What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway?
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Wrapping Your Brain Around Social Media Strategy - Pulse

Wrapping Your Brain Around Social Media Strategy - Pulse | Social Media Marketing Strategies | Scoop.it
Most businesses have long since caught on to the fact that they need to cultivate some kind of social media presence, but many don’t know how or where to get started.
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The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All

The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All | Social Media Marketing Strategies | Scoop.it
Building a content strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all.
Please visit Marketing Land for the full article.
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8 Social Media Marketing Mistakes to Avoid (Infographic) - SocialTimes

8 Social Media Marketing Mistakes to Avoid (Infographic) - SocialTimes | Social Media Marketing Strategies | Scoop.it
Whether it’s oversaturating your content or missing the point of social networks, newer marketers make many mistakes.
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I'm Quitting Social Media to Learn What I Actually Like - Wired

I'm Quitting Social Media to Learn What I Actually Like - Wired | Social Media Marketing Strategies | Scoop.it
I'm taking my annual August social media sabbatical, and here's why you should join me.
Level343's insight:

Another "I'm unplugging" from social article with a twist... a good read!

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Gut Check: Are You Using Social Media for Customer Insights? - Forbes

Gut Check: Are You Using Social Media for Customer Insights? - Forbes | Social Media Marketing Strategies | Scoop.it
How many times have you walked into the same coffee shop to order the same drink on your way to work?
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An Open Letter to Taylor Swift from Photographers

An Open Letter to Taylor Swift from Photographers | Social Media Marketing Strategies | Scoop.it
Oh Taylor Swift. Your letter to Apple Music rocked, but why the hate for photographers?
Level343's insight:

Totally agree, I can't believe she's approving this... 

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Helicopter Siblings Use Social Media to Watch Over Sisters and Brothers - Wall Street Journal

Helicopter Siblings Use Social Media to Watch Over Sisters and Brothers - Wall Street Journal | Social Media Marketing Strategies | Scoop.it
Helicopter siblings use social media and mobile tech to keep tabs on sisters and brothers, filtering information before telling parents
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5 Signs You Should Settle Down With A Content Marketing Agency

5 Signs You Should Settle Down With A Content Marketing Agency | Social Media Marketing Strategies | Scoop.it
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success.
Please visit Marketing Land for the full article.
Level343's insight:

Amen to that 

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5 Key Strategies For Implementing Social Media For Small Business

5 Key Strategies For Implementing Social Media For Small Business | Social Media Marketing Strategies | Scoop.it
I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business  (those with less than...
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Honey Almast's comment, June 12, 2:43 AM
hahah you got to check this out - http://goo.gl/QJIdMf
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6 Creative Ways to Integrate Social Media and Email Marketing

6 Creative Ways to Integrate Social Media and Email Marketing | Social Media Marketing Strategies | Scoop.it
Few people make buying decisions anymore based on information from a single medium.
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Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin

Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin | Social Media Marketing Strategies | Scoop.it
As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.
Please visit Marketing Land for the full article.
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Developing Your Company Voice: What Does Your Brand Sound Like?

Developing Your Company Voice: What Does Your Brand Sound Like? | Social Media Marketing Strategies | Scoop.it
Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian?
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The Psychology of Social Media: The Deep Impulses That Drive Us Online

The Psychology of Social Media: The Deep Impulses That Drive Us Online | Social Media Marketing Strategies | Scoop.it
What would happen if you were to “like” everything you saw on social media?
The developer Rameet Chawla found out when he built a script that liked every photo that passed through his Instagram feed.
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7 Key Elements To A Perfect Product Launch

7 Key Elements To A Perfect Product Launch | Social Media Marketing Strategies | Scoop.it
Getting a new product ready and out the door is a daunting task, but columnist Sonny Ganguly has some tips to ensure your product launch goes off without a hitch.
Please visit Marketing Land for the full article.
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Pinterest: A Guide for Marketers

Pinterest: A Guide for Marketers | Social Media Marketing Strategies | Scoop.it
Improve your strategy for marketing on Pinterest. Get tips on how to format rich pins, promote paid pins, interpret Pinterest Analytics, and more.
Level343's insight:

Great job by Seerinteractive... well done!

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Are Your Observed KPIs Based On Causation Or Correlation?

Are Your Observed KPIs Based On Causation Or Correlation? | Social Media Marketing Strategies | Scoop.it
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation.
Please visit Marketing Land for the full article.
Level343's insight:

A clean short way to get into a very complicated issue... suffice it to say test, test, and keep testing it's the only way to get it right. 


You can get by with correlations, but eventually it’s going to catch up with you. Get ahead of the game and start designing some proper experiments.

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How Content + Company Culture = Brand Image | Level343

How Content + Company Culture = Brand Image | Level343 | Social Media Marketing Strategies | Scoop.it
Marketing and advertising has to start with a voice; that voice, built with content and company culture, creates the brand image. Learn how content and company culture works with real world, real brand examples.
Level343's insight:

We’re all so worried about keywords, context relevance and ranking that we forget the most important part of attracting readers and, ultimately, clients: the culture. Your company’s culture, believe it or not, speaks volume of how you’re acting and reacting to the outside forces that be.

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9 social media marketing rules you should break - iMedia Connection

9 social media marketing rules you should break - iMedia Connection | Social Media Marketing Strategies | Scoop.it
9 social media marketing rules you should break
iMedia Connection
Social media has had a tremendous impact on our culture over the years. Back when I first dipped my toe into social media, that world was dominated by kids and computer geeks.
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10 of the Dumbest Social Media Blunders Ever - Entrepreneur

10 of the Dumbest Social Media Blunders Ever - Entrepreneur | Social Media Marketing Strategies | Scoop.it
The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
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How Businesses Should Be Using Social Media in 2015

How Businesses Should Be Using Social Media in 2015 | Social Media Marketing Strategies | Scoop.it
It's been reported that as of 2015, roughly 73% of all Americans have at least one social media profile - up from 48% just five years ago. Keeping up with this massive movement to social media has long been a business concern.
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Why You Should Share to Social Media in the Afternoon + More of the Latest Social Media Research

Why You Should Share to Social Media in the Afternoon + More of the Latest Social Media Research | Social Media Marketing Strategies | Scoop.it
I love to see new stats and research about how to best share to social media.
If it’s research-backed or numbers-driven, sign me up.
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You'll Never Guess Social Media Marketers' Top Complaint

You'll Never Guess Social Media Marketers' Top Complaint | Social Media Marketing Strategies | Scoop.it
Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can't figure out whether social media advertising actually accomplishes anything,
and if so, what.
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