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The Social Media Conundrum
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Get in Consumers’ Heads for Better Conversions – Minding Psychology in Commerce

Get in Consumers’ Heads for Better Conversions – Minding Psychology in Commerce | Social Media Marketing Strategies | Scoop.it
I’m most honored to be communicating with you here today, TripleSEO-ers.  That’s what brands (and marketers on behalf of those clients) do, make connection
Level343's insight:

Great guest post by Anthony Pensabene

 

Research finds people are likely to open wallets wider when aroused; it’s why “sex sells.”  But, it’s not sex (specifically) that sells; it’s about invoking positive feelings and emotions as opposed to neutral and negative sentiments.

 

Where is your sales tunnels’ checkout, your virtual sales terminal?   For e-commerce sites, it’s where consumers confirm their purchase, when parting with money.

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Social Media ROI, Automation, Monitoring and the Woman Scorned

Social Media ROI, Automation, Monitoring and the Woman Scorned | Social Media Marketing Strategies | Scoop.it
Stark, raving mad and angry enough to do some damage. That was me after having what started out as a ...

 

I couldn't resist finding this old post where I wrote:

It’s like asking, “Can you show me the ROI of my iPhone?”

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