Video is a great way to tell your business's story. However, being too self-promotional usually feels tacky and lacks credibility. You’ve probably found yourself turned off before by a company that was sipping a bit too much of their own Kool Aid. You can shower accolades on your own product for days, but when it comes down to it, it means a lot more coming from the people using it. That's where testimonials come in, and video is a perfect medium for sharing customer experiences.