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Scooped by Level343 onto Social Media Marketing Strategies |
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Level343's insight:
Identify community with social media
You’ll want to determine where your target audience lives online so that you know exactly where to look your community. There are certainly any number of starting points for the hunt: Facebook, Google+, or any other social media outlet that’s appropriate for your customers. But just so that we have an example to work with, we're going to use a company called Accent Branding Solutions (who is, of course, just getting started out building their online community), and we’re going to start with Twitter.
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![Strategies For Your Site Globally [vid] | Social Media Marketing Strategies | Scoop.it](http://img.scoop.it/GL7DYglMGEHQS5NWxjy0Kzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
For small to large companies that want to get their online business out there, whether in Social networks, link building, content development, etc., there's not one cookie cutter solution. There's ...
Level343's insight:
This second half of the video, we delve more into International marketing and how to pay attention to various cultures and reach. From gender roles to economic status, you have to be sensitive to the language, not just gender specific but culturally sensitive.
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As my grandma always used to say, "God willing someone answers the phone." For context, she was talking about customer service and sales people. Are you ready for an open discussion?
Level343's insight:
Nice post by Bryan Kramer... KEY TAKEAWAY: Simply put, the one-way conversation is dead. Staying silent will only pull you backwards in the eyes of today’s social customer. Toss your fears aside and become socially accessible; it will be the strategy that makes the difference to your customers and your business.
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Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.
Level343's insight:
Great post by Rebecca Murtagh
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.
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Only 2% of sales occur when two parties meet for the first time. 80% of sales occur only after at least five continuous follow-ups. You must follow-up
Level343's insight:
Think about that. It takes at least five continuous follow up efforts after the initial sales contact, before a customer says yes. FIVE!!
There are some fascinating statistics on this:
44% of sales people give up after one “no”22% give up after two “no’s”14% give up after three “no’s”12% give up after four “no’s”That tells you that 92% of sales people give up after 4 “no’s”, and only 8% of sales people ask for the order a fifth time.
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Marketers, hold on to your engagement hats, you're about to get more reach through Facebook chats!
Level343's insight:
Looks interesting...
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Social media marketing has, over the past few years, gone from something practiced by a few early adopters to a crucial part of most big advertising campaigns. For proof of that, you only have to look at the results of a recent Gartner survey, which showed that most people now see social as being nearly as important as a corporate website and more traditional forms of online advertising.
Level343's insight:
This is a keeper... Oodles of links.
The awards have just announced the nominees for the 2013 edition. While there is still a strong US presence, emerging market countries such as Brazil, Russia and China are increasingly evident among the nominees.
Among the more interesting campaigns from those nominees is one called “You are Blind” from the Hungry Boys agency in Russia, which aims change the treatment of blind children, by giving people insight into what they go through. The primary way of doing this was with a website that challenged people to navigate a character through a virtual city using only sound.
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Over the last two years, several studies have proven beyond a shadow of a doubt that local or “offline” businesses need social media. Local businesses do not have to sell online in order to benefit...
Level343's insight:
Knowledge Networks Illustrates People Learn About Products using Social Channels:
Social media influences brand perceptions of 38 Million U.S. shoppers
23.1 Million discover new brands or products through social media (up 22% from 2010)
22.5 Million people use Social Media to learn about unfamiliar brands or products (up 9%)
17.8 Million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
15.1 Million refer to social media before making purchase decisions (up 29%)
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When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.
Level343's insight:
Social media is no magic formula. Getting the ROI you’re looking for will take work. But if you’re prepared to invest time and money into social media, the potential is there, and the returns can be enormous.
Even if other people in your business aren’t convinced about the value of social media yet, you now have the tools to prove that it adds value and has the potential to grow your business.
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Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Level343's insight:
And the Top B2B Social Network Is…
Hands down, LinkedIn is the best social network for B2B marketing. LinkedIn is the only real B2B social network that was developed purely to develop direct B2B sales relationships for B2B marketers.
The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. But if you're on limited time and resources and looking to greatly increase your bottom line, you should invest wholly in LinkedIn.
Athena Catedral's curator insight,
May 14, 9:59 PM
Great imagery & description of each key social networks from Twitter, Facebook, Google + and Linkedin to hash out the best performing network to maximize for B2B markets
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Social Media Marketing Agencies & Consultants - How Brands Can Get More Value From Outside Resources
Brands working with an agency or social media marketing consultant can ensure a successful relationship and good ROI using these tips.
Level343's insight:
Excellent post by Amanda Miller... Careful planning and diligent management are key to the success of your social media marketing efforts when partnering with an agency or consultant. Can you think of other tips to help brands work more effectively with external resources? Please share yours in the comments!
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How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
Level343's insight:
Use the 50/30/20 Rule
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.
1. 50 percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry
2. 30 percent personality: Highlight a sparkle of strategic personalization and personality with real time journalism that can only happen on your Facebook Page.
3. 20 percent business: After you’ve given away all the friendship bracelets, it is time for business and put on the most tasteful type of branded, self promotional content.
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Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?
As the hype level of social media starts to fall, then more questions are asked about return on investment. During the early days of anything, the hype of the new is enough to sustain an endeavor. People don't want to miss out. If their competitors are doing it, that's often seen as good enough reason to do it, too.
Level343's insight:
Public relations is more than about selling, of course. It’s also about managing reputation. It’s about getting audiences to maintain a certain point of view. Social media provides the opportunity to talk to customers and the public directly by using technology to dis-intermediate the traditional gatekeepers.
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Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable.
Level343's insight:
Social Media Training
However important social media policy development is to your marketing efforts, the establishment of these policies is not sufficient on its own. Social media policy development helps employers gauge their risk appetite. But the truth is, most employees will never actually read it. That’s why you need social media training.
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Successful communication is all about getting the right message in front of the right people at the right time.
Level343's insight:
Nice post by Sean Carlos,
User Behavior Will Change Gradually, Get Ahead Of The Curve NowFor most social media users, Google is synonymous with search, and I don’t expect that to change soon. Yet, people are already searching social networks for other people (e.g., Facebook, LinkedIn) and topics (e.g., hashtags on Twitter).
George Inch's curator insight,
June 15, 6:47 AM
Great tip!! As you review or draft your social media strategy and processes, don’t forget to include search engine optimization for social search.
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It's not everyday that I find someone who can chat as much about International Online Marketing as I can. But, since I've been working with a variety of global SEO consultants, I've actually found...
Level343's insight:
So for now, take a load off, kick your feet up and please let us know your thoughts. If you have any questions you’d like to ask Doc or me, please tweet them to us with the #LHM2013 hashtag and we’ll be sure to include them in our next taping. One last thing – you can also follow us on Twitter, and join us on our Facebook page.
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You've decided to turn to video for your business. Now what do you do to ensure that it does what you want it to do? You need to come up with a strategy. What kind of strategy?
Level343's insight:
Some Trivial Facts About Online Videos:
At this time, there are 89 million people around the United States who will be watching close to 1.2 billion online videos
The number of online video users will double up to 1.5 billion in 2016
YouTube alone gets more than 1 billion unique video viewers in a month
More than 4 billion hours of online videos are being watched by YouTube users in a single month
52% of the consumers say that they make an online purchase after watching product videos online
Almost 92% of viewers share the videos seen online with others
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SEO61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)57% of TV viewers use the web simultaneously. (Nielson, 2009)70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
Level343's insight:
As always Hubspot has some great information...
50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)Only 25% of leads are legitimate and should advance to sales. (Source: Gleanster Research)
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The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really...
Level343's insight:
So, whether you’re still struggling to measure social media effectiveness or simply want to declutter your measurement efforts, here’s your minimalist guide to social media metrics.
Define Your Goals
The bedrock of minimalist social media metrics is knowing what you are, what you do, and what you want.
In other words, you have to start by working out how social media fits into your brand’s overall business goals and objectives. Is social media the introduction, the deal-closer or something else altogether?
Help Traduzioni's curator insight,
May 24, 5:58 AM
Do you have troubles with social media metrics? Here is a guide...
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Measure social media: learn simple strategies to incorporate into your social media campaigns and see if you’re achieving your objectives.
Level343's insight:
Why Measure?
In order to measure the effectiveness of your social campaigns, it’s critical that youknow your objective.
Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?
You’ll want to put a measurable outcome in place along with a timeframe in which to achieve the goal
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Get More Facebook Fans - Employee Highlights Let’s face it—people aren’t on Facebook to be sold on your new product or service. Facebook is a virtual escape from work and responsibilities. I...
Level343's insight:
This is what we learned. People want to be connected with through true genuine interaction, not have products thrown at them all day. At times we can be hesitant to get creative and go the safe professional route but our reach was further when we took some risk. By giving our employees creative freedom they gave us an awesome product that displays their personality and personifies our business.
Our intention for creating these profiles were giving companies one more reason to pick us over the competition but we found that Facebook interaction was a huge plus.
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Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”
You get the picture: the two work well alone, but together?Yowza!
In fact, social media is a content marketing platform. Perform your social media management well and you’re actually engaged in content marketing. You can’t really talk about one without the other.
Level343's insight:
Of we are to believe these numbers....
The Content Marketing Institute reported in January that the vast majority of business-to-business (B2B) marketers distributed their content via social media sites.
The breakdown:
83 percent distributed content via LinkedIn;80 percent via Twitter;80 percent via Facebook;61 percent via YouTube; and39 percent via Google+.
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Google describes why they added knowledge graph results and how they might differ based upon the entities that appear in queries.
Level343's insight:
Another brilliant post by Bill Slawski "How does Google know what to show about these things? One hint from the patent, echoed in the video, is that what people ask about in Google can determine what Google will display in the knowledge panel. If people tend to ask about Abraham Lincoln’s height, for instance, the search engine will show it in the knowledge panel"
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Daniela Hernandez of Wired reports,Daniela Hernandez of Wired reports, “There’s a theory that human intelligence stems from a single algorithm. The idea arises from experiments suggesting that the portion of your brain dedicated to processing sound from your ears could also handle sight for your eyes. This is possible only while your brain is in the earliest stages of development, but it implies that the brain is — at its core — a general-purpose machine that can be tuned to specific tasks.
Level343's insight:
About seven years ago, Stanford computer science professor Andrew Ng stumbled across this theory, and it changed the course of his career, reigniting a passion for artificial intelligence, or AI. ‘For the first time in my life,’ Ng says, ‘it made me feel like it might be possible to make some progress on a small part of the AI dream within our lifetime’.”
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Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website.
Level343's insight:
Social media management is a constant and ongoing process due to the nature of the instant, online world in which social networks live. When it comes to developing a content strategy for social media channels, it often works best for passionate, dedicated people to collaborate across departments, rather than handing the task off to the marketing department. By getting input from a variety of sectors within a company, a social media content strategy can really succeed.
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Twitter | Google + | Website May is one of my favorite times of the year...Can't believe we're on our 10th nominee of the Top SEO women 2013. Hers, is a name everyone in the SEO industry can recogn...
Level343's insight:
Another fantastic TOP SEO nominee for you to know. Keep in mind, it’s a pleasure and always an honor sharing these great women with you. But now without further ado, let me introduce you to this week’s #TSW2013.
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The above is a brilliant article and methodical approach of how to find, cultivate and grow your community online. The first rule when trying to build community is to join it. The gem find in this article is www.followerwonk.com. Strange name, but amazing app. It helps you find and really identify the people on twitter you want to follow and eventually have them follow you. Followerwonk allows you to use keywords, location, etc to generate a list of folks. One you've honed in on a specified list 9which the article helps you do) FW can help you analyze twitter accounts to see what or who is in it for you.
Choosing a community online is as important as choosing your community in your personal life. Be selective and open at the same time.
This kind of research for your band is time consuming so it is not for the artist who feel they do not have the time to talk analytics. But or the artist that is in the business of remaining one, rea the article and receive the advice I offer below.
SA Suggestion: This is for the artist who is new to twitter or feel they can't seem to make a dent in their followership. And this advice is without saying, you must also develop a following the old fashion way, face to face engagement with fans at shows.
Read this article. Good stuff in here. Sign up to Followerwonk.com and begin your search. Conduct a brainstorm with yourself or bandmates to describe your msuic, what genre does it fit into, who else with a larger following souds similar (this last brainstorm is very important). Once you have these keywords, get to searching. I say work with followers in your regional area first. These folks have to most potenetial to actually show up at a show. Follow people who are followed for their taste in music; they are refered to as influencers. If they follow other groups similar to yours and you genuinely like as well, connect on common ground first.
When they instinctively though quickly check out your Twitographeraford a good photer feed it should have a couple things apparent and in their ace:
1) you are actually tweeting on somesort of consistant basis (just dive in, the momentum will sweep you eventually)
2) It should be apparent that you are a band and the imagery should reflect your sound if not just a good photo of the band. If you can't afford a pro photographer then fake it with filters from instagram until your worth a damn, I say.
3) Atleast once of your tweets a day should be a link or embed of yoru music. I say embed because Twitter is trying ot become the next Spotify and will allow you to embed yoru soundcloud files for instant listening.
The rest is up to you really, but as the article states, most people dive in and come up for air just short of momentum. Social media should not just be a lifestyle but a part of the business of staying in business with your art.